The days when businesses both large and small only think about their own interest are diminishing. In today’s business environment, many companies understand how society can affect the reputation, and profitability of the business. It is important to have an effective strategy that embraces a top-down approach to being proactive to environmental, compliance, and social issues in their business operations. In terms of XYZ Bank, the enterprise has a solid social responsibility strategy, but senior leadership should consider certain improvements in the areas of the planet, people, and profitability.
The banking industry is highly regulated, so banks have to be ...view middle of the document...
We have a unique opportunity to set our company apart from our competition by extending our lending efforts to support infrastructure that allows consumers charge their electric vehicles at any location. Our new focus to increasing the air quality through clean driving emission falls in line with the Environmental Protection Agency’s (EPA) commitment to reducing carbon dioxide emissions through more people driving electric vehicles [ (United States Environmental Protection Agency, 2013) ]. The long-term effect is we show our stakeholders that the company cares, and continuously takes proactive measures to protect the environment.
Another initiative that XYZ Bank has an issue with is in the area of paper consumption or recycled content. While we do well in keeping with the latest technology to make our services accessible to our customers, we do not take as much time to educate on the full capabilities of being paperless. Our company has a goal of reducing paper consumption by 20 percent by 2015 [ (Bank of America Corporation, 2013) ]. We have done well in initiatives such as mobile banking, and online banking. On the other hand, our customers want statements mailed to them directly. If we change our focus to making account statements paperless a default setting, and educate our consumer on how they can print their own statements, we will have the opportunity to reach our goal. In addition, through our efforts to reduce paper consumption, our expenses in this area go down, and we help keep our forests intact over time.
The third consideration that the company should shift their focus towards is in the biodiversity in the agriculture industry. It is understandable that we ensure that our existing and potential agriculture clients are in compliance. The issue is what we are doing to help them produce a variety of crops, while ensuring there is no damage to the surrounding ecosystem. While we have lending policies that cover forests, and paper procurement, it seems we are ignoring a vital industry. Our recommendation is to develop a lending program to farmers that invest their energy into integrating their business with ecosystem conservation. An article in GreenBiz.com mentions how low tillage and water efficient irrigation are a couple of approaches to reduce carbon emissions, which results in retaining soil quality [ (Dollacker & Gonzalez-Valero, 2008) ]. Over time, we are investing in farmers who understand the delicate balance between the environment and the sustaining crop growth. The result over time is that the farmers have time to innovate new varieties of seed crops, without hurting the surrounding ecosystem. Our role allows an industry that is struggling to bounce back through environmentally conscious efforts.
Along with our responsibility to environmental issues, we must take time to make socially responsible and ethical decisions that encompass the people under our employ. Based on a poll taken in...