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Jani Na Essay

6388 words - 26 pages

Table of Contents
Chapter 1 2
Introduction: 2
Origin of the Study: 3
Objective of the Study: 3
Scope of the study: 3
Limitation: 3
Chapter 2: 4
Industry Brief 4
Chapter 3: 6
Industry Analysis 6
Current Market Size 6
Current Mobile Phone Subscribers 7
Growth Rate 8
Scope of competitive rivalry 8
Nature and pace of technological change 9
Porter five forces analysis: 9
Strategic Group Mapping 14
Forces Are at Work to Change Industry Conditions 15
Strategic Moves that Rivals Likely to Make Next 18
Key Factors for Competitive Success 19
Industry Attractiveness 21
Findings & Recommendation 23
Conclusion 24

Chapter 1

Introduction:

“Watson, come ...view middle of the document...

Significant changes in the number of fixed and mobile services deployed in Bangladesh occurred in the late 1990s and the numbers of services in operation have subsequently grown exponentially in the past five years.

The incentives both from government and public sectors have helped to grow this sector.
It is now one of the biggest sectors of Bangladesh. As a populous country, its huge market has attracted many foreign investors to invest in this sector.

Origin of the Study:

This term paper was given by our honorable course instructor Kohinur Altera’s the partial fulfillment of the Course BUS203 (Business Environment) to gather knowledge and experience on Telecommunication Industry of Bangladesh. Business is a product of environment. The business environment is the social, technological, economic, cultural and political environment in which a business functions. This term paper gave us the scope to understand the key elements of the business environment and have the ability to apply that knowledge to effectively make decisions in business.

Objective of the Study:

▪ To gather knowledge about Telecommunication Industry of Bangladesh.
▪ To relate our bus 203 course with the real world.

Scope of the study:

Our main area of concern was telecommunication Industry of Bangladesh. We have worked and gathered all possible information to learn recruitment procedure better.

Limitation:

▪ Limited information due to confidential factors
▪ Data was not available or easy to find.
▪ We have got limited time to create this business plan, so we could not analyze the market situation of these types of business.

Chapter 2:

Industry Brief

The Telecom market in Bangladesh has differentiated characteristics of very low Tele-density, inefficiency and totally controlled by capitalization. BTTB (Bangladesh Telephone and Telegraph Board) is proved to be incapable of providing sufficient interconnections to meet the demand of mobile services providers. The state owned BTTB has been the monopoly telephone service provider. The zest of improving the efficiency and ability of BTTB, the government initiated a restructuring program in telecom sector to corporatize BTTB (Alam and Yusuf 2007).

In the telecom sector earth shaking changes cropped up when Bangladesh government allowed private sector participation in telecom sector by granting the permission to operate as a private service provider in 1989. This license was awarded to two operators, BRTA (Bangladesh Rural Telecom Authority) and Sheba Telecom Pvt. Ltd. Opening its mobile phone sector for private and foreign investment in 1989, Bangladesh holds the pioneering figure among LDC’s. Pacific Telecom launched the country's first mobile phone service and subsequently, three more mobile phone licenses were issued, in 1996, 2004 and 2005.

The mobile phone operations decisions were never being influenced by any International...

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