This website uses cookies to ensure you have the best experience. Learn more

Jamba Juice Problem Statement And Criteria

750 words - 3 pages

Problem Statement and Criteria
Jamba Juice

PROBLEM STATEMENT

In the past, Jamba Juice Company had a primary growth strategy of increasing brand awareness through accelerated franchise development and penetration of existing markets. However, due to increased market saturation, Jamba Juice has had a difficult time competing with other premium quality blended-to-order fruit smoothies, squeezed-to-order juices, blended beverages, and healthy snack companies. From 2008 to 2010 Jamba Juice experienced a negative difference in total revenue of over $80,000. In addition, from 2007 to 2010, Jamba Juice had fallen off the list of one of the Top 50 Quick-Service and Fast-Casual Chains, to ...view middle of the document...

Having an alternative to cold beverages will keep customers coming in during the cold seasons. In addition, it will increase market share by obtaining a few more consumers, but not much when looking at the market in its entirety.

Alternative B: Enhancing the customer loyalty program will keep current consumers coming in during the cold season, unlike now, but the loyalty program alone will not keep them coming in if they are looking for a product to warm them up. In addition, the enhancement will keep consumers coming in, but not make a significant different when looking at the market in its entirety.

Alternative C: Creating partnerships with places like fitness centers or gyms will obviously increase sales during the cold season because they are capturing a larger market increasing sales in general. This will have an effect on customer retention because typically someone who works out does so more than once. Having a healthy drink right at the gym is convenient and will keep them coming back. Finally, creating partnerships has a large effect on market share increasing because it is reaching new customers in Jamba Juice’s target market.

RECOMMENDATION
Jamba Juice should look into creating and expanding on the idea of creating partnerships with fitness centers. This alternative will allow Jamba Juice to capitalize on having a controlled...

Other assignments on Jamba Juice Problem Statement And Criteria

Due Process Essay

1191 words - 5 pages MGT 565 | Just Cause Assignment | Stephanie Bourdo | 1/29/2013 | Section 1 – Due Process A. Arguments to support Maria was provided due process: * Maria was part of a group that was given a formal verbal warning and reminder of the policy regarding no company property other than protective gear or clothing could be in employee’s lockers. * The verbal warning/reminder ended with a statement indicating that anyone

European Wax Center Essay

460 words - 2 pages with ingrown serum or calming cream. Their mission statement is “Prepare to strut. Glow. And feel fabulous. We believe luxurious waxing isn’t just for the privileged. It’s for everyone who wants gorgeous skin, whenever they desire.” European wax centers never really had to face an economic downfall, for they had such a positive impact on people and changed the way people thought of their skin, they never had a problem with setting up new franchises.

Memo

643 words - 3 pages products success is my central determination here, not to identify the areas surrounding the company’s emergency. Business Problem Odwalla claimed that their juice was fresh from the fruit and without the pasteurization process that was used by other juice producers. Odwalla company has had fast growth when it comes to production, this is concerning because production strains has become more important than safety concerns. Odwalla prides itself

Vitamin C Analysis

2947 words - 12 pages ) | 15.20 cmᵌ | 14.90 cmᵌ | 15.25 cmᵌ | Mean Titre (cmᵌ) | 15.11 cmᵌ | | | Titration with Iodine Solution and Just Juice Pure Orange Juice BURETTE REAGENT | IODINE SOLUTION | CONICAL FLASK REAGENT | Just Juice Pure Orange Juice | INDICATOR | STARCH INDICATOR | | Run 1 | Run 2 | Run 3 | Final Volume (cmᵌ) | 9.00 cmᵌ | 8.90 cmᵌ | 8.95 cmᵌ | Initial Volume (cmᵌ) | 0.00 cmᵌ | 0.00 cmᵌ | 0.00 cmᵌ

Diving Drinking Debate

2678 words - 11 pages objective researcher. He is looking at Scripture through the lens of what he wants it to say. He wants Scripture to support his subcultural beliefs that the wine approved in the Bible was simply grape juice and that alcoholic beverages never touched the lips of Christ. He sees drinking as a colossal social problem in America and he would like his agenda of total abstinence from alcohol for all Americans to move forward as it would surely cure

Restraunts

341 words - 2 pages own citations and references since WritePoint capability in this area is limited. Thank you for using WritePoint. Associate Program Material Appendix F Outline and Thesis Statement Guide With the way the economy is today people don’t think about that they are eating or think about the consequences, they look at the price

Powerpoint Chapter 1

1207 words - 5 pages .
 – Control.
 1-6 Planning
 •  Deciding
what
ac3ons
should
be
taken.
 •  Decision
making
involves:
 1.  2.  3.  4.  5.  Iden3fy
problem
or
opportunity.
 Specify
and
rank
criteria.
 Iden3fy
alterna3ves.
 Analyze
alterna3ves.
 Compare
alterna3ves
and
select
best.
 1-7 Planning
 •  Budge3ng
 – Process
of
planning
for
a
specified
3me,
 o^en
for
one
year.
 – Objec3ve
is
to
coordinate
plans
to
provide
 consistency
 1-8 Implementa0on

Justification Report

1678 words - 7 pages your consideration of my recommendation. Should you have any questions regarding this report, please do not hesitate to contact me at (540) 295-3447. Sincerely, Kendra Holmes Enclosure: Justification Report Table of Contents Executive Summary……………………………………………………………………….4 Problem Statement ………………………………………………………………………4 Report Overview ………………………………………………………………………4 Overview of Alternatives ………………………………………………………………5 Criteria

Law And Governance

451 words - 2 pages successful reflective practitioner. Provide a justification for each of the qualities identified. 3.List at least five (5) of the activities you completed in units 1and 2. For each activity listed, say what was your main take-away from this activity and in what ways have it influenced change towards your learning practices and skills developed? All responses should include your cover page, accountability statement, and be supported with relevant

Application Of Financial Statement

804 words - 4 pages in financial accounting management. | Grading Rubric for Written Assignment: Application of Financial Statement | Criteria | 0Unacceptable | 20Developing | 30Competent | 40Exemplary | 1. Select either the balance sheet or income statement and explain how the use of it may be applied to your everyday life. | Did not complete the balance sheet or income statement and explain how the use of it may be applied to everyday life; omitted

Consumer Behavior Insights

4540 words - 19 pages following University web address: http://federation.edu.au/students/assistance-support-and-services/academic-support/learning- and-study/resources or http://federation.edu.au/students/assistance-support-and-services/academic- support/learning-and-study/preventing-plagiarism Student’s Statement I have read and understood the information provided on this assignment cover sheet relating to plagiarism and other unacceptable behavior

Similar Documents

Jamba Juice Case Study

5332 words - 22 pages for only the best. * Results. Deliver great results! Our success is measured by our results! The mission and values of Jamba Juice are simple and straight-forward. They are not entirely focused on the product served but are absolutely geared towards a healthy and happy lifestyle, something they want both their employees and customers to lead. The mission statement and the values of F.I.B.E.R show the company does have SMART Goals. The

Ratan Tata Essay

966 words - 4 pages OUTLINE FOR CASE ANALYSIS AND REPORTS 1. Source Problems: This is a general statement of the underlying, fundamental problem or core issue. It is important to distinguish between symptoms of the problem, and the problem itself. Frequently the source problem precedes the current problems in the case. (one short paragraph) (medical example: tonsillitis) 2. Secondary Problems: These

How To Study Case Essay

378 words - 2 pages FORMAT FOR WRITTEN CASE ANALYSIS Required Sections Guidelines I. Executive Summary • One to two paragraphs in length • On cover page of the report • Briefly identify the major problems facing the manager/key person • Summarize the recommended plan of action and include a brief justification of the recommended plan II. Statement of the Problem • State the problems facing the manager/key person • Identify and link the symptoms and

{The Dream Team} Essay

2271 words - 10 pages , revenue enhancement, cost avoidance, operational streamlining, leveraging knowledge). It may contain a statement of the customer’s problem and the impact of solving the problem (revenue protection, cost reduction, regulatory compliance, alignment of strategy and technology). It should include a statement that connects the customer’s opportunity/problem to the relevant business strategy and drivers. The Opportunity Statement is written concisely using