Jamba Juice Case Study

5332 words - 22 pages

Jamba Juice Case Study
GBA 513
James Albright
Patrick Carson
Elizabeth Forte
Laura Griffin

Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba Juice is now a chain of smoothie restaurants with over 700 stores in the United States. Jamba Juice can be found in shopping malls, airports, colleges, inside other stores, and they have over 500 ...view middle of the document...

They are not entirely focused on the product served but are absolutely geared towards a healthy and happy lifestyle, something they want both their employees and customers to lead. The mission statement and the values of F.I.B.E.R show the company does have SMART Goals. The mission of Jamba Juice is attainable through the values that make up F.I.B.E.R. The F.I.B.E.R. acronym is very specific, measurable, attainable, and realistic. Jamba Juice does not set a time frame that they would like the mission to be met, but all of the values form together to reach the mission of becoming the leading blender of fresh fruit and healthy ingredients.

Jamba Juice began as a dedicated juice and smoothie bar and gradually expanded their products and services throughout the years. They have created a variety of fruit and vegetable smoothies ranging from “a Coldbuster smoothie packed with antioxidants when you get the sniffles, to a Protein berry workout smoothie when you get back from the gym, to a Peanut Butter Moo’d chocolaty treat when your sweet tooth starts to ache” (Dess, 2012).
Jamba juice has been expanding their product line since 1994 to compete with the likes of franchise chains such as Starbucks, McDonalds, and Tim Hortons. Jamba has created new products like, on the go meals for a quick healthy fix, frozen yogurt to healthily satisfy your ice cream craving, and hot blends for the colder months in the northern regions. Jamba Juice has had to make adjustments in order to compete and expand the company, these new products have helped them stay afloat and grow the business to what it is today. “Jamba has been pursuing an aggressive expansion program evolving from a made-to-order smoothie company into a healthy, active lifestyle company” (Dess, 2012).
The products offered to customers range greatly but have the commonality of healthy eating and snacking. They are made with real fruit and 100 percent fruit juices and blended to your liking. For healthy lovers this company seems to be a perfect match with products rich in vitamins and minerals, as well as, proteins and fiber. In the expansion of their products they also offer supplements in the form of boosts and shots to combine with your order. These shots or boosts are ordered with your smoothie and give the customer a nutritionally packed meal with ingredients such as, wheatgrass, green tea, orange juice, and soy milk.
Jamba Juice products don’t stop at smoothies, they also carry baked goods, and on the go meals items packed with protein and fiber. Hot blends were added as well so that competition wasn’t lost in the colder regions and those products consist of tea lattes and the classic hot chocolate which of course is made with natural and organic ingredients, as well as, six varieties of Mighty Leaf organic tea pouches.
Since Jamba’s products are made high quality ingredients the company had to be clever in their purchasing so that costs could be somewhat low. In order...

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