Avon in Global Markets: Managing and Developing a Diverse Workforce, in Deresky, H., International Management: Managing Across Borders and Cultures, (5th edition), Prentice Hall: 401-405
Case Study #6: Avon in Global Market in 2009: Managing and Developing a Global Workforce
1. Referring to this chapter and chapter 9, evaluate Avon’s Strategic International Human Resources practice in global market regarding development of a global management cadre, ...view middle of the document...
Secondly, Avon also focus on international market. They hire millions local door-to-door representatives who know well about local culture. Meanwhile, to improve the quality of their workforce, Avon runs leadership program and on-the-job training seminar on a regular basis. Thirdly, Avon set up Avon foundation to help charitable program and women issues around the world. Fourthly, Avon also builds up its good reputation by workforce diversity and minority recruitment.
2. Describe how Avon’s business model has changed in light of demographic and social changes in the United States and abroad. What role has IHRM played in the company’s global expansion?
In global market, Avon hires and trains the new local workforce in its door-to-door selling model (Avon’s salespeople and company representatives become more critical in their door-to-door selling in diverse markets). Avon’s distribution strategies also adapt to the local needs because of working women or other cultural and logistical considerations and include mail, phone, fax, retail outlets, and web site. Role of IHRM in global expansion: 1) Training in both virtual and time-based seminar. 2) Adapting and adjusting the operation to local industrial relations systems.