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International Business Essay

1506 words - 7 pages

A) The name of the company is Apple. The reasons of choosing this company to explore its experience using the concepts of International Business are as follow:

Global pattern of trade

* Apple is the global company in the retail industry. 43,000 of Apple employees in the United States to work in the 30,000 Apple stores. Apple retail store employees to do more than the average wage of employees, and provides money for universities, as well as a gym membership, 401K plans, health care plans, product discounts and lower prices for the purchase of shares.

* Apple has 453 retail stores (such as in March 2015) in 16 countries and 39 countries in the online store. Each store is designed to ...view middle of the document...

Jobs often walked around the office barefoot, even though Apple has become the world's top 500 enterprises. From "1984" TV ad, Apple's informal culture has become its main features distinguish it from competitors. According to the Wealth Report 2011, which led to the corporate culture is more like a start, rather than multinationals.

Effect of Legal

* Apple has in various legal proceedings and claims of the participants, because it starts running. In particular, Apple is known for and to promote itself as an active actively implementing its intellectual property interests. Some examples include the Apple v. Samsung lawsuit, Apple v. Microsoft, Motorola Mobile v. Apple and Apple v Apple Computer.
B) Search Library Catalogues

1) Hill, C.W.L. 2009 International Business: Competing In The Global Marketplace, 7th ed, McGraw Hill/Irwin, Australia.

* The book explains all international trade theories and all other aspects of doing business, including entry strategies, different cultural and ethical aspects that one must consider before entering into global market. Good theories on international monetary system. Best thing of the book is how it related all theories with past examples using case studies.

2) Griffin, R. ,Mahoney, D., Pustay, M. & Trigg, M. 2001, International Business A Managerial Perspective, 2nd ed., Frenchs Forest, NSW, Pearson Australia

* International Business demonstrates how successful managers must play a role in a competitive world. Packed with examples reflect current international business vitality, the student-friendly text provides a management approach, constantly stressed the development of technology, emerging markets and geographic literacy.

3) Ramburuth, P., and Welch, C. 2005, Casebook in International Business: Australian and Asia Pacific Perspectives, Person Education Australia.

* The book has brought a cross-section of real and current experience in Australia and the Asia Pacific region to the business. It provides a case, the next short, more complex integrated combination of case studies in international business.

4) Han, J.C.Y., Wild,J.J., & Wild, K.L. 2006, International Business: The Challenges of Globalization, 3rd ed., Upper Saddle River, New Jersey, Pearson/Prentice Hall, USA.

* This book defines the nature if international business and the three environments in which it is conducted, as well as the nature and continuing importance of international institutions and how they affect business.

C) Electronic Database

1) McDougall. P. P. 1994, Explaining the formation of international new ventures: The limits of theories from international business research, Journal of Business Venturing, vol 9, pp. 469-487

* The author used 24 cases that found the process of their formation not existing theories to explain the field of international business. Stage theory specifically, whether it is a monopoly advantage theory, the product cycle theory, international,...

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