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Internaional Marketing Essay

4308 words - 18 pages

University of Skövde
School of Business

International Marketing
International Marketing C-level, 15 ECTS
Autumn Term 2014
Assignment number1
Group Number 5

Authors :
XXX
XXX
XXX
XXX

Tutor : Desalegn Abraha
Date of Submission : 24/09/2014
Date of Seminar : 26/09/2014
Table of contents Page Number
1. Discuss the impact of import restrictions on consumers. 3
2. What can be learned about a culture from reading and attending to factual materials? Given the tremendous increase in international marketing activities, where will ...view middle of the document...

Due to the fact that an import quota leads mainly to price increases, because the supply is reduced artificially. Based on tariffs, demand, shortage and huge bureaucracy to controll the import quantity, there are higher costs for sellers of the import countries. As a result consumers must pay higher prices for the products, as in the countries of origin. There are quite low import volumes that the manufacturer of the products cannot offer such an extensive and good after-sales service. Consumers have to buy similar products from local manufacturers, these products may have a worse quality than import products. Otherwise the consumer can profit from import restrictions. For the domestic market arises opportunities to strengthen and to create new jobs. So they can counteract the rising prices in the long term by further development.
What can be learned about a culture from reading and attending to factual materials? Given the tremendous increase in international marketing activities, where will companies in a relatively early stage of their internationalization process find the personnel to handle the new challenges?

To enter into a new culture of factual materials general and country-specific information can be obtained. There exist different possibilities to develope meta-knowledge which is necessary to succeed outside the domestic market. New ideas and essential tools can be gained in order to be successful in other new markets or in abortive markets. In addition, factual materials form the basis for market research in new markets.
Personnel who can deal with the new task of internationalization can be found both in new markets, as well as in the own company. It is important that the people are open minded towards new cultures, are willing to work abroad and know the structure of the company as well as operating of own business very well. Another way to find suitable personnel is to look at the universities. Students from many different countries and cultures implicate acquired, academic knowledge from their studies.

Suggest ways in which the global marketer is better equipped to initiate and respond to global moves.

Both external and internal factors will create the favorable conditions for development of strategy and resource allocation on a global basis. These factors can be divided into market, cost, environmental and competitive factors. The global marketer is better equipped with these factors. The market factor gives the global marketer more areas to work in, for example if a company identifies a new group of consumers in another country that have the same spending habits, income levels and lifestyle the company can start to sell the product in this market as well. And thanks to the developed infrastructures like telecommunication and good roads it is easier to get our new products to the new markets. And at the same time the channels of distribution is becoming more global and gives us better ways to enter new geographic...

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