This website uses cookies to ensure you have the best experience. Learn more

Insights On Indian Consumer Market Essay

375 words - 2 pages

Insights on Indian Consumer Market

1. Market with 3 to 4 segments :
a. Top Segment – Pay more get more
b. Upper Middle – Good value at reasonable price
c. Lower Middle – Good value at reasonable price with discounts
d. Bottom Segment – Pay less get less

As a Marketer, we could understand, there are variety of needs with diversified interests were the customer is willing to pay more for consumer experience on the other end there are large masses who are still satisfied with less for cheaper price.

2. Now in Rural areas the agriculture is not ...view middle of the document...

3. Rural population not shifting to urban as quality of life is also improving in rural.

Marketers may need to use different strategy to drive urban and rural, where urban may be of brands, lifestyle, status symbols, where as in rural the key factor is still price and best bargain. Marketers need to approach with different consumer lifestyle.

4. Rather people migrating from popular to premium brands; the popular segment grew as the reverse happened.

This shows the consumers value for popular demands is growing, and marketers should not wait for the masses to move to premium markets but also improvise the popular brands also.

5. Mindset of people, where it’s ok to spend today and tomorrow will become better.

This show the consumers are willing to borrow and spend; this emotion could be used to market high end or premium products at installment plans.

6. Emerging new Segments: Kids, Youth, Women
Unlike earlier days Kids now influence decision making process of the parents due to exposure and awareness of outside world. Purchases are not driven by necessity, but to satisfy personal aspirations.

As for this kind of market, the interest on a brand or a product is short lived, which marketers could tap and use it to their advantage to with more innovative or catchy products.

Other assignments on Insights On Indian Consumer Market

Good Knight Communication Strategy Essay

369 words - 2 pages on the efficacy of the coils/cream. 2. Position EMD as the premium product. 3. Achieve a market share of 5% in the first year by increasing awareness amongst consumers. The communication goals were to induce the following consumer response 1. LEARN- Demonstrate ease of use. 2. FEEL- Selling the product concept by highlighting its features. 3. DO- To encourage trial of EMD. The focus of their communication strategy has been concentrated

Starbucks Case Study

815 words - 4 pages %), Starbucks can take advantage and grow. With the consumers in the age group of 20-45 years emerging as the fastest growing consumer group, Starbucks should have a great opportunity to gain market share. Threats are inevitable in any business. Starbucks must be mindful of the threats that are facing them when entering the Indian market. The number one threat is competition. CCD, Barista, and Qwiky’s have already established their

Powerpoint

2537 words - 11 pages . Journal of Retailing and Consumer Services, vol. 19, iss. 6 Feltham, T. S., (1998). Leaving home: brand purchase influences on young adults. Journal of Consumer Marketing, vol. 15 no. 4 pp. 372-385 Gerald, Z. (2003). How customers think: Essential insights into the mind of the market. Journal of Advertising Research, 44(02), 216-218. doi: http://dx.doi.org/10.1017/S0021849904000145 Grubb, E.L. (1967, October). Consumer Self-Concept

Consumer Behavior Insights

4540 words - 19 pages articulates the key insights and justification for these insights | | Clear description of the consumer | | Clear statement as to the nominated product that will be or was purchased | | Analysis of purchases based on marketing and consumer behaviour theories | | Analysis concludes with key insights on purchase behaviour | | Analysis of purchase of the nominated product with a focus on what influenced the purchase along with key insights

Arcadia Group In India

1826 words - 8 pages , demanding and faster delivery. Thence, India industry must be to understand about how to respond, to develop a set of strategies and to effective control. The logistic team not only achieved lower cost and develop services, but also can increase their competitiveness in retail market (Fernie and Sparks, 2011). Consumer behaviour and attitudes in the Indian apparel market According to Schiffman (2004), segmentations are designed to discover

Fair N Lovely

5210 words - 21 pages with a theoretical doubling of their market size. Since then, there has been a substantial focus on tapping this men’s fairness market. This space has been growing rapidly at 25% - 30% annually since 2004, up to three times faster than the growth in the women’s segment. * Growing Income: The spending power of an average Indian household is on the rise. This provides a higher ability to spend on discretionary products such as Fairness creams

Tanishq Positioning To Capture The Indian

1752 words - 8 pages Tanishq: Positioning to Capture the Indian Woman's Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and differentiate itself from the competitors, in the Indian jewelry market. GoldPlus, on the other hand which was launched nine years after Tanishq had entered the jewelry market, is also a subsidiary of the same holding

Soap Industry Analysis (Dove)

2634 words - 11 pages women (“non-models”) – beautiful in their own way. It is based on a global study on “perception and attitudes of women with regard to personal beauty and well-being”. The point of differentiation is moisturizer and pH =O and it also met consumer needs. It created strong personal, emotional connection between brand and consumers. 2.2 Analysis: It was launched in different varieties. With the entry in Indian market in 1995 it was priced at Rs

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a

Starbucks

2717 words - 11 pages . In 2002, Starbucks set its sights on Indian market as a destination after its exceptional success in China. After several times of postpone due to problem-solving in Chinese and Japanese markets, the company finally made an entrance to India in 2012. This time, the circumstances are supposed to be appropriate for them yet they still have to deal with a lot of obstacles here. This is mainly because of more flexible political and economic

Define Consumer Behaviour And The Value Of Studying It

738 words - 3 pages marketer can easily come to know the changes taking place in the market. Based on the current market trend, the marketer can make necessary changes in marketing programme to adjust with the market. 6. Predicting Market Trend: Consumer behaviour can also aid in projecting the future market trends. Marketer finds enough time to prepare for exploiting the emerging opportunities, and/or facing challenges and threats. 7. Consumer Differentiation

Similar Documents

Braun Assignment

3539 words - 15 pages competitors on the field are Philips and Panasonic, who are said to offer 90% and 88% customer satisfaction. We will position our product as a best quality product, which is worth of customer’s money. We plan to employ competetive advantage method on the market to increase sales. Prolonged focus is going to be on long term investment, since countries such as India requires such patience. Braun is a company which specially focuses on consumer

Blair Water Of India: Quench Your Thirst

1776 words - 8 pages 1985, Ion Exchange is the premiere Indian water treatment company. They own a line of purifiers named Zero-B. Their products cost about Rs.2000 for the base “Purestore” unit, and an additional Rs.200 per year in filters. They spend an average Rs.10 million per year on research and development which means that they are interested in having cutting edge technology like the equipment we offer. Ion Exchange also has a market share of 7% which

Brand Perception Of Cafe Coffee Day

7184 words - 29 pages like Costa coffee, Ill café etc. which are trying to enter the Indian market. These market situations have a deep impact on the operations of café coffee day to gain back its lost customers and also to get the potential customers do so. Literature Review 1. A recent report by consulting firm on “Indian Cafe Market” says that the market is estimated to be around $230 million and is expected to grow to a $410 million industry by 2017 at a

Assd Essay

398 words - 2 pages revenues have been under the scanner; in 2008 Indian films earned only USD 1.6 billion compared to Hollywood's USD 9.7 billion, though ticket prices in India are less expensive than those in the U.S. or Europe. Factors affecting the mismatch: This scene is attributed to screen penetration and consumer spending still being considerably less as compared to the global scene. India is still a very price-conscious market. Also, cinema business is a