Innovation After The 11.03 Disaster Essay

1168 words - 5 pages

So, ladies and gentlemen, dear colleagues, a very good evening on behalf of me too and a very warm welcome to this section of presentations tonight. My name is Thanasis Christou and I’m studying Business Administration at the Athens University of Economics and Business. Tonight I will show you a presentation about Innovation in Japan after the earthquake and the tsunami of 2011.

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More specifically the purpose of this presentation is to illustrate how some companies in Japan used innovation as both an effective marketing tool and a growth engine after the 11.03 disaster.

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. Tonight we will first take a quick look at what happened in Japan that time, how this nation is looking ...view middle of the document...

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Well, most of us were about to enter the university when we‘ve been looking at the images of the disaster coming from Japan. A nine magnitude earthquake followed by a devastating tsunami had as a result tons of debris, thousands of hectares of farmland devastated, a huge cost in direct material damage, a much more serious environmental disaster caused by the meltdown at Fukushima nuclear plant BUT the most shocking figures are the thousands of people that have been evacuated and most of all the nineteen thousands of people being killed by the tsunami.

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Well, most of us were about to enter the university when we‘ve been looking at the images of the disaster coming from Japan. A nine magnitude earthquake followed by a devastating tsunami had as a result tons of debris, thousands of hectares of farmland devastated, a huge cost in direct material damage, a much more serious environmental disaster caused by the meltdown at Fukushima nuclear plant BUT the most shocking figures are the thousands of people that have been evacuated and most of all the nineteen thousands of people being killed by the tsunami.

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So Japan had to “march” towards recovery. Shinzo Abe, Japan’s prime minister in cooperation with Tokyo Electric Power Company is trying to deal with the problem. His recent assurances had as a result that Tokyo will be hosting the 2020 Olympics, however the Japanese nation has shifted its focus into changing this model of energy consumption to something which will be if not eco-friendly, at least safe.

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Japanese companies had to respond to this situation and their response was innovation.

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Given the specific threats of a nuclear meltdown NTT Docomo, Japan’s largest mobile carrier paraded new, innovative covers for smartphones that measure radiation levels. As we can see some low radiation level balls were used to illustrate how this case is actually working. Long after the nuclear disaster in Fukushima this could allow a mother with young children measure the radiation at nearby parks or on the way to school. It could also allow ordinary people, without any special equipment but just by using their smartphones, decide for themselves which area is safe to return to or check if food or water is extremely contaminated, without relying on official statements.

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Now let’s think of an electric car. We typically drive it home, plug it in, the battery is...

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