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Informal Marketing Essay

2708 words - 11 pages

Project Report
On
Informal Marketing

East West University



Informal Marketing:
A study on informal entrepreneur in Dhaka city






Project Report
Course code: BUS-498

Submitted to:
M. Sayeed Alam
Assistant professor,
Department of Business Administration,
East West University



Submitted by:
Humaiun Kobir
Id: 2008-3-10-008
Department of Business Administration




Date of submission: April 20, 2013
Letter of Transmittal

April 20, 2013
M. Sayeed Alam
Assistant Professor,
Department of Business Administration,
East West University

Dear Sir:
I am the students of in your section. You gave me a project to submit a report on “Informal Marketing”. I am very ...view middle of the document...

2 | Objectives of the report | 07 |
1.3 | Research methodology | 07 |
1.4 | Informal enterprise | 08 |
1.5 | History | 08 |
1.6 | Limitation of the study | 09 |
2 | Findings and Analysis | 10-24 |
3 | Conclusion and recommendation | 25-26 |
4 | Appendix | 27-28 |
4.1 | Reference | 28 |
4.2 | Questionnaire | |

Chapter One
Introduction

1.1 Origin of the report:
I have prepared this report as a course requirement of Bus-498 (project work). I am preparing this report under my supervisor Mr. M Sayeed Alam, Assistant professor, Department of Business Administration. The report was prepared about the non-tax paying/unregistered enterprise in Dhaka city. I have started the work after fulfilling all the required surveys and works associated with the market research.

1.2 Objectives of the report
The present study was done among the single person operations of the informal sector. This study was undertaken among the street vendors of Dhaka (Merul badda) area. The food and non-food related business, operated on the street were only considered for the study. Swedish International Development Cooperation Agency (SIDA) identified the definition of the informal economy in its partner countries in Asia. The definitions adapted in Bangladesh and India, though are similar in many respects have a few point of differences
1.3 Research Methodology
The population of the study included single person enterprise (street vendors) in Dhaka city (Merul Badda). Data were collected over a period of almost one month. A total number of 20 samples were collected. The study was conducted only from the market and while preparing this report I have used mainly the primary sources of data. As stated elsewhere only single person operated informal business was considered for the study. Data were collected by using a structured questionnaire.

1.4 Informal enterprise:
The informal sector or informal enterprise is that part of an economy that is not taxed, monitored by any form of government, or included in any gross national product (GNP), unlike the formal economy.
Other terms used to refer to the informal sector can include the black market, the shadow economy, and the underground economy. The original use of the term ‘informal sector’ is attributed to the economic development model put forward by W. Arthur Lewis, used to describe employment or livelihood generation primarily within the developing world. It was used to describe a type of employment that was viewed as falling outside of the modern industrial sector. An alternative definition uses job security as the measure of formality, defining participants in the informal economy as those 'who do not have employment security, work security and social security. While both of these definitions imply a lack of choice or agency in involvement with the informal economy, participation may also be driven by a wish to avoid regulation or taxation. This may manifest as unreported employment, hidden from the state for...

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