Informal Marketing Essay

2708 words - 11 pages

Project Report
Informal Marketing

East West University

Informal Marketing:
A study on informal entrepreneur in Dhaka city

Project Report
Course code: BUS-498

Submitted to:
M. Sayeed Alam
Assistant professor,
Department of Business Administration,
East West University

Submitted by:
Humaiun Kobir
Id: 2008-3-10-008
Department of Business Administration

Date of submission: April 20, 2013
Letter of Transmittal

April 20, 2013
M. Sayeed Alam
Assistant Professor,
Department of Business Administration,
East West University

Dear Sir:
I am the students of in your section. You gave me a project to submit a report on “Informal Marketing”. I am very ...view middle of the document...

2 | Objectives of the report | 07 |
1.3 | Research methodology | 07 |
1.4 | Informal enterprise | 08 |
1.5 | History | 08 |
1.6 | Limitation of the study | 09 |
2 | Findings and Analysis | 10-24 |
3 | Conclusion and recommendation | 25-26 |
4 | Appendix | 27-28 |
4.1 | Reference | 28 |
4.2 | Questionnaire | |

Chapter One

1.1 Origin of the report:
I have prepared this report as a course requirement of Bus-498 (project work). I am preparing this report under my supervisor Mr. M Sayeed Alam, Assistant professor, Department of Business Administration. The report was prepared about the non-tax paying/unregistered enterprise in Dhaka city. I have started the work after fulfilling all the required surveys and works associated with the market research.

1.2 Objectives of the report
The present study was done among the single person operations of the informal sector. This study was undertaken among the street vendors of Dhaka (Merul badda) area. The food and non-food related business, operated on the street were only considered for the study. Swedish International Development Cooperation Agency (SIDA) identified the definition of the informal economy in its partner countries in Asia. The definitions adapted in Bangladesh and India, though are similar in many respects have a few point of differences
1.3 Research Methodology
The population of the study included single person enterprise (street vendors) in Dhaka city (Merul Badda). Data were collected over a period of almost one month. A total number of 20 samples were collected. The study was conducted only from the market and while preparing this report I have used mainly the primary sources of data. As stated elsewhere only single person operated informal business was considered for the study. Data were collected by using a structured questionnaire.

1.4 Informal enterprise:
The informal sector or informal enterprise is that part of an economy that is not taxed, monitored by any form of government, or included in any gross national product (GNP), unlike the formal economy.
Other terms used to refer to the informal sector can include the black market, the shadow economy, and the underground economy. The original use of the term ‘informal sector’ is attributed to the economic development model put forward by W. Arthur Lewis, used to describe employment or livelihood generation primarily within the developing world. It was used to describe a type of employment that was viewed as falling outside of the modern industrial sector. An alternative definition uses job security as the measure of formality, defining participants in the informal economy as those 'who do not have employment security, work security and social security. While both of these definitions imply a lack of choice or agency in involvement with the informal economy, participation may also be driven by a wish to avoid regulation or taxation. This may manifest as unreported employment, hidden from the state for...

Other assignments on Informal Marketing

Four Types Of Control Mechanisms Essay

336 words - 2 pages control would be cash flow statements, budgets, marketing research, sales analysis, etc. Clan control, the opposite of bureaucratic control, embodies cultural values, beliefs, corporate culture, shared values, traditions, professional standards and even informal relationships to aid the reaching of organizational goals and control behavior. A few examples of clan control would be dress styles and work hours. A real life example can be seen with

Grade 9 Business Exam Essay

801 words - 4 pages Principles of business End of term examination Grade 10 Paper 2 1 a. define the term organisational structure b. there a basically four forms of organisational structures. List all four c. define any two types of organisational structure listed in 1b above d. differentiate between a formal organisational structure and an informal organisational structure. 2a. many products progress through different stages before they mature and

Marketing And Consumer Behavior

8165 words - 33 pages and DMU members, the DMP process will avoid informal influences or frauds in supply chain management. 5.0 The importance of communication models in helping to understand how individuals can influence the effectiveness of marketing communications. There are a number of models which could be used to demonstrate how individuals can influence the effectiveness of marketing communications. THE AGE needs to understand this to be able to ensure


1781 words - 8 pages Development Team who manage building contracts and maintenance and The Marketing and Sales Team (a team of 15 culturally capable managers and staff) and the frontline management team that form the main liaison team of the company. Marketing and sales staff are constantly traveling to visit the Hotel Groups and may be seconded to a hotel or country for 6 months in the period leading up to acquisition or commissioning of a new hotel. The majority

S.W.O.T Analysis

3682 words - 15 pages Saints Church and the wider common area, the restaurant offers dinners with a relaxed, informal and friendly service as if overlooking the Pampas itself. 2. Environmental Analysis The application of acknowledged and appropriate marketing tools like PESTEL and SWOT analysis facilitates the analysis of the organisation’s market position (Proctor, 2000, p 9). 2.1 Macro Analysis PEST analysis is valuable while analysing the external environment

Ldr/531 Quizz Week 3

1643 words - 7 pages marketing manager at Genepa has developed a marketing plan for this new product and wants to communicate this plan to all the employees in the marketing department. Which of the following is most likely to be the best form of communication for communicating this plan? *Written communication Nonverbal communication Grapevine communication Oral communication 3When ________ is of importance in decision making, group


825 words - 4 pages . |Accounting |10% | |3. |Marketing |15% | |4. |Management |15% | |5. |Business Maths

Under Armour Innovation

490 words - 2 pages technology Marketing Organisation and business strategy 1996ORIGINAL #0039 COMPRESSION T It all started with an idea to build a superior T-shirt... In 1996, Under Armour was born with the original 0039 Compression T-shirt that boosts muscle performance and wicks moisture, keeping athletes cool, dry, and light. Managing uncertaininty The only constant thing about innovation is its going to be uncertain. Structured search process helps

Vershire Company

532 words - 3 pages realign each division’s efforts into the company’s objectives. The company was divided into divisions which were then divided into departments, namely Marketing and Manufacturing, to be able to practice control over smaller units that were easier to evaluate according to function. In budget preparation, sales forecasts were made at the corporate headquarters to ensure that all divisions had the same assumptions and that forecasts were reasonable


5278 words - 22 pages Contents Contents 2 1. Introduction 3 2. Development 5 2.1 Concept Development 5 2.2 The Process of Development 7 2.3 Testing video game before release. 9 3. Game Marketing 11 3.1 Marketing Strategy 11 3.2 Your media channels 15 3.3 Distribution Platforms 16 4. Bibliography 17 1. Introduction Interactive entertainment industry (sometimes referred to as the video game industry) is the economic sector involved

The Global Environment Of Business: New Paradigms For International Management

5311 words - 22 pages difference in culture among countries. The impacts of cultural differences extend beyond CSR to include the business behaviour of local management and employees, as well as the preferences of consumers. For the MNE, there are advantages in creating a globally consistent set of organizational structures and incentives and a unified marketing program. Yet there may be many instances where exceptions geared to the local culture may be most effective

Similar Documents

Business Essay

314 words - 2 pages consultants:Section I: Change Management PlanResource: Riordan Manufacturing Virtual OrganizationReview the intranet site for Riordan Manufacturing including HumanResources – Organizational Charts, Employee Files, etc., and Sales &Marketing – Marketing Information Systems.Create a change management plan of 1,050- to 1,400-words. Complete thefollowing in your plan:Identify the current formal and informal power structures in the organization.How

Managing People And Organisations Outcome 1

1004 words - 5 pages formal and strict. Informal organisations are often more creative and relaxed. These are more fun and almost like a small family. Formal organisations are based on structure, rules and following order. These types of organisations have boundaries. Informal organisations are places like local shops. Many of these have rules but are not followed as strictly as they would be in a formal organisation. Within informal organisations management are

Agricultural Warehousing & Marketting Essay

856 words - 4 pages Policies towards Warehousing & Marketing Dr Murari Lal Gaur The warehousing and marketing facilities have important linkages that help farmers and traders gain from agricultural trade, where storage use to be an extremely vital function for success deciding success of agricultural marketing. It involves holding and preserving of agricultural commodities from the time they are produced until they are needed for consumption. Looking into

Critical Argument Analysis

883 words - 4 pages writing process reflect this. Each author has their own brand of emotion and logic he or she uses to reach their audiences, which in turn can affect each authors writing. Each author brings to the table a unique style of writing, one using technical/formal, one using a bit of technical/formal with a bit of informal thrown in. The third author was very informal toward their audience. In regard to this analysis this essay will reflect on each