Influencing Key Stakeholders
June 8, 2015
This essay will discuss efforts to influence two key stakeholders at Pyro Presentations. This business is a family owned, and operated fireworks display company based in Oregon. Due to a large number of senior staff members retiring and business expansion, it became prudent to promote junior staff members as well as develop new positions to be filled. This paper will propose a strategy to influence the key stakeholders following the Cohen-Bradford Model of Influence without Authority.
Briefly describe a change effort that could be instituted at this organization. This may be an actual change effort that has ...view middle of the document...
To keep these changes, Katherine must also be influenced as she will be the upcoming new manager of the business. The first step in the influence model is assuming everyone is a potential ally. In this case, Bill and Katherine.
Collect information about the organization that may be used to determine the influence strategies you will employ (e.g., industry and economic growth rates, consumer trends, competition, press articles, etc.). Conduct your research either online, through the university library or using company literature.
The website for the American Pyrotechnics Association (2015) includes such facts and figures as, firework consumption, fires associated with fireworks, injury rates, and industry revenue figures. None of these facts or figures is about the strategy to influence key stakeholders.
Based on the information you collect, describe the approaches and strategies you would employ to gain the influence of your key stakeholders.
According to Cohen and Bradford (2005), the vision needs to be condensed into a 30-second “rocket pitch” to be available at a moment’s notice. This speech is as follows, “As many of you already know, many of the senior staff will be retiring in the next two years, and there will be many open positions. As the company has expanded its operations, there is also a necessity for new supervisor positions to be created with assigned tasks and a small staff of employee to manage. This proposal offers some insight into these new positions and only requires you to overlook the plan and see what you think.
While developing an exchange strategy looking at whom to approach first by diagnosing relative power, odds of a positive outcome and the importance of support. Katherine is an early win as she is the same age and share similar currencies. In the beginning, the power distance was great and encounters were few; this made furthering developing a relationship with Katherine essential. Dealing with both relationships with the manager and assistant manager is the fifth step in the influence model. The currencies involved in the strategy are the last step in the influence model, influence through give and take (Cohen and Bradford, 2005).
An important step is to analyze the currencies that one has to offer. There are many available currencies that both Bill and Katherine both appreciate. According to Kendricks (2013) one key...