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Ikea Essay

437 words - 2 pages

ith an unorganized and fragmented furniture market, India offers immense opportunities to domestic and international players. The demand for furniture is growing in the country on account of increasing purchasing power of the consumers, changing lifestyle, increasing urbanization and widespread availability in tier II and III cities. The domestic furniture market in India is highly unorganized with regional players offering a stiff competition to leading furniture companies, which form the organized sector in the Indian furniture market. In order to increase the product availability, organized furniture manufacturers are also entering into tie-ups with E-commerce retailers. Moreover, the furniture retail chains are also focusing on increasing their presence in ...view middle of the document...

Over the next five years, the Indian furniture market is expected to witness increasing consolidation due to growing entry of international companies as a result of the government’s 100% FDI approval into the country’s furniture industry. Consequently, the value share of small and mid-sized furniture players forming the unorganized sector is expected to decrease over the coming years.“India Furniture Market Forecast & Opportunities, 2019” elaborates the following aspects related to furniture market in India:

India Furniture Market Size, Share & Forecast
Segmental Analysis – Home Furniture, Office Furniture and Institutional furniture
Policy & Regulatory Landscape
Changing Market Trends & Emerging Opportunities
Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
To gain an in-depth understanding of furniture market in India
To identify the on-going trends and anticipated growth in the coming years
To help industry consultants, distributors and dealers align their market-centric strategies
To obtain research based business decision and add weight to presentations and marketing material
To gain competitive knowledge of leading players
To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with furniture manufacturers and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

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