How has Marketing at P&G changed from the time of the scope case to now?
First of all I just want to say thank you for the opportunity to meet and have lunch with Marc Pritchard. It was an amazing and educational experience. The food was pretty good too.
Marketing at Proctor and Gamble has changed significantly since the time of the scope case. They are no longer dealing with what to do with a ...view middle of the document...
Today they are dealing with how to effectively use each and every platform available in order to get the idea of Proctor and Gamble’s different products into the consumer’s heads. Whether it’s the multiple different networks or the numerous blogs and websites, marketing has certainly become a lot more complicated since the scope case. I think that one of the most interesting things Marc said during his speech was a prediction. He said that there will never be another medium that completely dominates advertising. This is so true. He said as soon as one platform rises another one bumps it off. Constant change is where the world is at today. This is both scary and exciting.
So what’s next for marketing? Customization. Being able to get a certain message to a certain person at the exact time that they are thinking about purchasing the type of product that you offer. That’s where marketing is heading and where marketing is now. “The art of creativity is not to reach everybody on a single dominant platform, but to reach the right people on the right platform at the right moment again and again and again."