Final Exam: Hoffmaster Case
Hoffmaster, a privately held producer and seller of disposable tableware, has experienced numerous challenges since their founding in 1947, but has prevailed positioning itself as a leader in their industry. Through acquisitions and mergers with companies such as Innoware Paper, Hoffmaster has become a “market-leading designer, manufacturer, and supplier of premium disposable tableware to consumer retail and foodservice.” While touted as a market-leader and with recent expansion into the e-commerce realm, Hoffmaster recognizes that constant innovation is the key to staying ahead of their competitors. With an already saturated U.S. market, the ...view middle of the document...
Fortunately for Hoffmaster, the United States currently is the world’s largest market for foodservice disposables accounting for 37% of global sales. While U.S. will remain the largest market in 2015, much of the 4.8% global disposable serviceware growth can be attributed to regions outside of North America, particularly in the foodservice disposables sector. So let’s take a look at a markets as to what their competitive landscape looks like.
* China: Recently touted as the “new fast food nation”, China will likely account for 28% of global foodservice disposables growth through 2015. This is due in large part to the alarming growth of fast food restaurants with brands such as KFC opening a new restaurant every day in China. To couple the increasing demand for foodservice disposables, China is facing significant political pressure to reduce or find an alternative to their use of wooden chopsticks that results in massive deforestation.
* India: Alike China, India is seeing a spike in the fast-food market as it is expected to double by 2016 to $1.1 billion which will likely fuel a demand for foodservice disposables. Unfortunately, India is “decades behind China” in infrastructure development which poses a significant threat to entry and growth.
* Russia: Since the end of the presidency of Vladimir Putin, Russia has achieved a “macroeconomic revolution.” This revolution has increased Russia’s global participation to the point that U.S. fast-food has penetrated the market again presenting significant room for disposable foodware growth. Yet, corruption and inefficiency in the Russian government creates a difficult political environment for new business.
* Western Europe: With the least growth expected to come from Western Europe, this market is fairly saturated alike the United States.
* Canada: With a slowing economy in Canada, minimal growth in their disposable tableware sector is expected as well. Nonetheless, its close proximity makes it an attractive area for expansion.
* Central &South America: Particularly in Mexico, Brazil, and Chile fast-food chains have penetrated their markets. As with any developing economy, political instability is present meaning long-term profitability may be threatened.
A common theme in the regions discussed aside from North America and Western Europe is an increasing demand for foodservice disposables that has piggy backed the westernization of these regions. Although these regions are attractive because this potential growth, close watch of political stability and social norms are needed.
Porter 5 Forces Model |
Threat of New EntrantsMedium-High | Bargaining Power of SuppliersMedium | Bargaining Power of BuyersHigh | Threats of Substitute Products or servicesHigh | Rivalry among Existing CompetitorsMedium |
* Low customer Switching cost * High Capital Requirements * Propreiteary Technology | * Differentiated Products * No Substitutes...