This website uses cookies to ensure you have the best experience. Learn more

Hnd Business Level 5 Essay

1321 words - 6 pages

LO1: Be able to compile marketing audits
Task 1: The internal and external marketing environment for Hiscox Ltd (LO 1.2, 1.3, 1.4, 2.1, 2.2)
Introduction: The case study I have chosen for this assignment would be Hiscox Ltd. is a Bermuda-incorporated insurance provider, listed on the London Stock Exchange. An underwriter at Lloyd's of London, the company largely specializes in niche areas of the market, offering property and casualty insurance aimed at companies and high-net-worth individuals. According to Hiscox Ltd they states marketing planning is a plan involves designing activities relating to marketing objectives and attach with the capability of changing marketing environment. ...view middle of the document...

the company opened a Bermuda office, writing a mix of worldwide reinsurance and retail business. The following year Hiscox plc moved its country of home from the United Kingdom to Bermuda, adopting the new name Hiscox Ltd. In 2008, Hiscox expanded its global by opening offices in the USA Hiscox, the international specialist insurer provides wide-ranging protection for many types of Asset Management firms. Hiscox offers alternative asset management firms a portfolio of coverage specifically designed to protect them from both long standing and newly emerging exposures.
Hiscox has launched Hiscox Professional Liability Portfolio, a new product that offers ‘tailor made’ policy forms for certain client segments within its allied healthcare, architects & engineers and miscellaneous professional liability (MPL) products. It also includes common and simplified policy language across the three products and the ability to cross sell new coverages, including general liability to clients Hiscox Professional Liability Portfolio offers consultants, trustees and many other service professionals particular insurance coverage for specific risks stemming from the services they provide.  Brokers will now be able to offer ‘tailor-made’ coverage to their clients Hiscox Professional Liability Portfolio offers
* Targeted, industry specific policy forms
* Wider base coverage
* Cross selling  opportunities
* ‘Tailor-made’ policy for a clients’ needs

marketing plan is an all-purpose tool that enables the management to know everything related the company. It is an indication that shows management what is the flaws of their plan, how to succeed in their goals and redefine the direction in a new market or new product against the competitors. However, it shall be responsive that a good marketing plan must contain with the consideration of changing perspectives.
2.1 Hiscox's strengths and weaknesses in terms of marketing planning capability
GE matrix: There are some key indicators of the GE matrix which have been described below: Business strength: Business strength is a marker of the capacity of the Hiscox organization to contend in each of the businesses being examined. Business quality can rely on upon various variables including: Soundness of money related structure, ready to put resources into business sectors and climate downturns. Quality items that are both attractive and moderate inside the business sector being referred to. Adaptability in having the capacity to adjust to economic situations. Inventive capacity in making items and adjusting showcasing to contend well the target market. The capacity to become rapidly, for instance with extra limit close by. Fit with government concerns, for example, lower vitality utilization. . Industry/market attractiveness The allure of the business shows the attractive quality for the Hiscox organization to enter and contend inside every business being investigated. Variables that show an appealing...

Other assignments on Hnd Business Level 5

Contract Law Essay

5420 words - 22 pages | 2013 | | | Assignment Cover Sheet Qualification | Unit Number and Title | Pearson BTEC Level 5 HND Diploma Business (Accounting) | Unit 5: Aspects of Contract and Negligence for BusinessUnit Code: Y/601/0563Credit Value: 15 Credits | Student Name | Assessor Name | Mukaram Khan Swati | Salman Haider | Date Issued | Completion Date | Submitted On | Validity | 7th October,2013 | 4th November,2013 | | 1st Oct, 2013-31st Jan,2013

Miss Essay

2331 words - 10 pages International Business, 5/e Organizational architecture Fig 13.1 To maximize profitability a firm must achieve consistency between the various components of its architecture McGraw-Hill/Irwin International Business, 5/e © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 13-3 13-4 Organizational architecture Organizational structure: Location of decisionmaking

Task Environment

269 words - 2 pages touch on the short run activities of the firm but can, and often do influence its long-run decisions. • Task environment (micro-environment) – This is the industry within which the business organization operates. This environment is characterized by various players and stakeholders who affect a business enterprise, and are also affected by it. 2. According to Porter, what determines the level of competitive intensity in an industry

How To Write A Case Study

470 words - 2 pages . Analyze Your Findings. Using the information in steps two and three, you will need to create an evaluation for this portion of your case study analysis. Compare the strengths and weaknesses within the company to the external threats and opportunities. Determine if the company is in a strong competitive position and decide if it can continue at its current pace successfully. 5. Identify Corporate Level Strategy. To identify a company’s

Leveraging The Cloud



255 words - 2 pages 2.4.3 Resources, Capablelities and strategy formulation 2.4.4 Sustainable Competitive Advantages 2.4.5 Application to the company 2.5 Assessing performance organization 2.5.1 Contesting Profit maximization 2.5.2Application to the company 3.0 Strategy formulation 3.1 Business Level Strategy 3.1.1 Genetic competitive strategy 3.1.2Resources Based Approach 3.2 Corporate level strategy 3.2.1 Ansoff strategy 3.2.2 Application to the company 4.0 Strategy implementation 4.1.1 Ghoshal (1987) 4.1.2 International Strategy 4.1.3 Entry Mode Strategy 4.1.4 The diamond of national Advantages 4.1.5Application to the company 5.0Conclusion

Small Bsuiness

276 words - 2 pages These days entrepreneurs and small businesses have a lot of different channels they can use to promote their products and build their brands. Social media, blogs and other online channels can be inexpensive and effective tools for small business branding. However, it’s important to understand the expectations of each channel so that you get the best results and create a positive impression of your brand online. Here are our Top 5 tips for

Management Information System

2113 words - 9 pages Management System (KMS): To create, capture, store and disseminate firm’s expertise and knowledge. Q#07: Why Information System? Reasons behind the information system are given below; 1. Extending the reach far away location 2. Offering new products and services 3. Reshaping jobs and workforce 4. Bringing dynamism in business operations Q#08: What can we do in the internet? 1. 2. 3. 4. 5. 6. Communication and collaboration Access to


433 words - 2 pages interpersonal roles of managers? a) Figurehead, leader and liaison b) Spokesperson, leader, coordinator c) Director, coordinator, disseminator d) Communicator, organiser, spokesperson Question 5 At what level of an organisation does a corporate manager operate? a) Functional b) Operational c) Middle level 1/2 23/7/2015 Oxford University Press | Online

Hr590 Mid Term

523 words - 3 pages well they recruit. With external recruiters, there are often no metrics in place at all, other than time to fill. If metrics for quality of hire are clearly tracked and compared between internal and external recruiters, it can help identify the best recruitment model for a business because as an Human Resources (HR) person you will be able to tell who is providing the highest-quality candidates. Part 2 of question #5: Internal recruitment

Innovation And Collaboration At Coca-Cola- It's The Real Thing Case Study

826 words - 4 pages ability to collaborate with its bottlers? 5. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference? Why or why not? Question-1: Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. Answer: Firm Level A value chain is a chain of activities for a firm operating in a specific industry. The business unit is the appropriate level for construction of

Similar Documents

Business Essay

7291 words - 30 pages ; HND Business (2010), Aspects of Contract and Negligence for Business, chapter 4: Introduction to the law of contract, acceptances, pages 67 * HNC & HND Business (2010), Aspects of Contract and Negligence for Business, chapter 5: consideration, pages 84 * HNC & HND Business (2010), Aspects of Contract and Negligence for Business, chapter 7: terms and exclusion clause, condition, pages 111 * HNC & HND Business (2010

Management Activities To Achieve Result Essay

8430 words - 34 pages systems, monitor quality, and systems required to support the business process. Reference 1. EDEXCEL HNC & HND Business. (2010) Managing Business Activities to achieve Result book, chapter 1: Business process and functions, page 5-7. London: BPP Professional Education. 2. EDEXCEL HNC & HND Business. (2010) Managing Business Activities to achieve Result book, chapter 1: Business process and functions, page 13. London: BPP Professional Education

Mr Kazadi Essay

4987 words - 20 pages ASSIGNMENT BRIEF- OB (UNIT 3) Course Title | Pearson BTEC Level 5 HND Diploma in Business (QCF) | Student Name: | Unit Title | * Organisations and Behaviour | College ID NO: | Unit Number | 3 | | Unit Credit Value | 15 | Pearson Reg. No: | Unit Level | 4 | | Unit Code | H/601/0551 | E-mail: | Pearson Centre No | | | Assessor/s:IQA: | | Learner Signature: | Learning Outcomes | To pass this unit, the student

Business Strategy Essay

7849 words - 32 pages Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance)  Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance)  Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words