Subject | Marketing |
Nature of the Assignment | Individual Handwritten Assignment |
Assignment Submission Period | 9th March 2016 to 31st March 2016 |
Last Date of Acceptance | 31st March 2016 |
Write down a critical evaluation of a company (allotted as per your roll no) over following points:
1. Overview of the Company ( Maximum 3 pages )
i. Brief history
ii. Current size, the areas where the company is operating, growth and profitability etc.
iii. Product/ Service Portfolio
2. The selected Product / Service ( Maximum 2 pages )
(You have to select any one service /product or service /product category of the allotted company)
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It is the second largest commercial vehicle company in India in the medium and heavy commercial vehicle (M&HCV) segment with a market share of 28% (2007–08). With passenger transportation options ranging from 19 seaters to 80 seaters, Ashok Leyland is a market leader in the bus segment. The company claims to carry more than 60 million passengers a day, more people than the entire Indian rail network. In the trucks segment Ashok Leyland primarily concentrates on the 16 ton to 25 ton range of trucks. However Ashok Leyland has presence in the entire truck range starting from 7.5 tons to 49 tons. With a joint venture with Nissan Motors of Japan the company made its presence in the Light Commercial Vehicle (LCV) segment (<7.5 tons).
Ashok Leyland's UK subsidiary Optare has shut down its bus factory in Blackburn, Lancashire. This subsidiary's traditional home inLeeds has also been vacated in favour of a purpose built plant at Sherburn-in-Elmet.
We are the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world and the 16th largest manufacturer of trucks globally.
With a turnover in excess of US $ 2.3 billion (2012-13) and a footprint that extends across 50 countries, we are one of the most fully-integrated manufacturing companies this side of the globe.
Over 70 million passengers use our buses to get to their destinations every day while over 700,000 trucks keep the wheels of economies moving. With the largest fleet of logistics vehicles deployed in the Indian Army and significant partnerships with armed forces across the globe, we help keep borders secure.
Headquartered in Chennai, India, our manufacturing footprint spreads across the globe with 8 plants; including one at Ras Al Khaimah (UAE). Our Joint Venture partners include Nissan Motor Company (Japan) for Light Commercial Vehicles, John Deere (USA) for Construction Equipment, Continental AG (Germany) for Automotive Infotronics and the Alteams Group for the manufacture of high-press die-casting extruded aluminum components for the automotive and telecommunications sectors
The origin of Ashok Leyland, a Hinduja group company can be traced to the urge for self-reliance, felt by independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set up in what was then Madras, for the assembly of Austin Cars. The Company's destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955.
Since then Ashok Leyland has been a major presence in India's commercial vehicle industry with a tradition of technological leadership, achieved through tie-ups with international technology leaders and through vigorous in-house R&D. Access to international technology enabled the Company to set a tradition to be first with technology. Be it...