This website uses cookies to ensure you have the best experience. Learn more

Helping Hadz Sow, For Nonprofit Essay

1049 words - 5 pages

Operation Action Now - Statement of Work
Marketing Manager:
Marketing Team:
Sponsor: TBD
Revision History
Revision date Revised by Description of change
Original document
Update
Update

Purpose
Using guerrilla, grass roots, viral, and word of mouth marketing to grow the volunteer pool for the Company name, as well as, raising awareness of donation and sales opportunities while keeping marketing costs to an absolute minimum.
Scope
Major marketing plan activities
Assess current marketing strategies and effectiveness
Create a fast and furious guerrilla marketing campaign
Start a grass roots campaign throughout City churches and civic communities
Create a video ...view middle of the document...

Triggers
First day of operations, contact Churches and community organizations, Helping Handz will ask to present information and flyers to all members of these organization. We will continue to contact these organizations throughout the campaign.
Immediately after the survey has been analyzed Helping Handz will do the following:
Start 3 Guerrilla marketing campaigns
1) Helping Handz will start by having volunteers use chalk and draw arrows on the ground with words of encouragement like “Help is Close”, “Hope is here”, “leading to change”, etc. There will be a minimum of 25 arrows, all arrows will run for at least 2 city blocks and lead to the company name or the words company name. The Chalk lines will be placed after 12:00 am and be placed for 5 nights. Canvasing at all metro areas.
2) Two days after the chalk lines have started and two weeks before the video goes live we will use volunteers to start positive protests in front of company name stores and two high profile competitors.
a. The positive signs in front of company name buildings the picket signs will read “Wonderful People”, “They can Help”, “I’m in the Now” and others.
b. In front of the competitors the pickets will read “company name is MY”, “Donate time… company name”,
3) We will insert page like flyers in library books that are directly related to volunteerism and philanthropy. The page will be inserted at 70% through the book and read, “The End”…”The rest of this book represents the 30% of city that live below or at the federal poverty limit.” Please take time to volunteer or donate to your local company name “. Thank you.
Once the Guerrilla marketing has started Helping Handz will commence with the Grassroots program. Helping Handz will do the following:
1) Continue to develop and incorporate volunteers from churches and community organizations.
2) Have volunteer’s canvas local neighborhoods with flyers and inform households how, and why they should help the company name.
3) Helping Handz will facilitate in keeping volunteers engaged and enthused during the word of mouth grassroots project.
One week before the video goes online to U-tube Helping Handz will have volunteers...

Other assignments on Helping Hadz Sow, For Nonprofit

Wicked Walton's Essay

1610 words - 7 pages slandering they can find it in themselves to want to lend out a helping hand to the world. Bibliography "About Us." Walmart Stores – We save People Money so They Can Live Better. Web. 08 Feb. 2012. <http://www.walmartstores.com>. "America's Most Expensive Colleges - Forbes." Information for the World's Business Leaders - Forbes.com. Web. 12 Feb. 2012. <http://www.forbes.com/sites/danielfisher/2011/10/10/americas-most-expensive

Bridgestone Health Care Essay

3904 words - 16 pages the task on myself. We need someone who specializes in financial management for nonprofit human service organizations. RELIANCE BACKGROUND HISTORY AND MISSION Reliance is a comprehensive outpatient substance abuse treatment center located in the West Coast of the United States. Since 1985, Reliance has offered a continuum of outpatient services, including counseling, crisis intervention, detoxification and methadone maintenance. The

Healthcare Delivery

1751 words - 8 pages the healing process. A place of such magnitude and offers multidisciplinary services does exist and that place is Shriners Hospital for Children. Shriners Hospital, founded in 1922, aims to achieve optimum health for its patients by helping each child become healthy and independent. Through its broad range of medical and rehabilitative services, it accomplishes this goal through treatments, surgeries, and therapies in orthotics, prosthetics

Marketing Research

2400 words - 10 pages various factors in the macro-environment that will affect the decisions of the managers of any organization which are from six main sectors : 1)Political factors 2) Economic factors 3) Social factors 4) Technological factors 5)Environmental factors 6)Legal factors that those factor can be states as PESTEL model for helping analysis the different factors in a firm’s environment and highlight some factors in the meanwhile to help the marketers focus

Elder Abuse

2179 words - 9 pages throughout the country such as the American Association of Retired Persons (AARP). AARP is by far the nation’s leading organization for people over the age of 50. AARP is a nonprofit, nonpartisan organization with memberships that help people ages 50 and over have freedom, independence, choices, and control in ways that are affordable and in their best interest. This helps improve their lives and society as a whole (American Association of

Deck Building Project

8397 words - 34 pages formal Project Charter. The project manager is empowered by this charter to proceed with the project as outlined in the charter. Customer: | | | Name | Signature | Date | | | | | | | Project Sponsors: | | | Name | Signature | Date | | | | | | | Project Manager: | | | Name | Signature | Date | | | | | | | Work Breakdown Structure (WBS) In order to manage the Statement of Work (SOW) for this

America's Health Care Crisis

2745 words - 11 pages coffee beans and steel (Rooney & Perrin, 2008, p.6). Health care is all about the money because the Health Care organizations in the industry have no one watching them so they are therefore motivated by profits. Charitable and nonprofit organizations don’t want to help those who can’t pay because it is unprofitable. One example is about an uninsured impoverished boy named Rodney Vega who needed surgery for a possible tumor but was refused

Arthur Andersen

4672 words - 19 pages , and the culture of the firm was very much in his image. For example, “Just months after [Andersen] set up shop in Chicago, the president of a local railroad insisted that he approve a transaction that would have inflated earnings. Andersen told the executive there was “not enough money in the City of Chicago” to make him do it.”1 In 1954, consulting services began with the installation of the first mainframe computer at General Electric to

Mgt216

714 words - 3 pages . The question at hand is to warn and give the consumers information to provide them about the contaminant. The course of action was to disseminate the information about the risk for specific groups of people in the area. My first concern was to address the contaminated product and decided to provide the consumers with information on the increased risk to allow them to make an informed choice. Consumers have the right to know about the risk they

Economy Effect Of Marijuana

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout

2033 words - 9 pages ECONOMY 26 Luring a big firm to town is not the secret to job growth DEFEND YOUR RESEARCH 30 Are morning people wired for success? VISION STATEMENT 32 The social web’s east-west divide COLUMN 38 Warren Bennis looks back on his surprising path to fame New Thinking, Research in Progress hbr.org New Thinking, Research in Progress hbr.org FIRST The VC Shakeout Venture capital hasn’t worked for a decade and must be radically

Similar Documents

Finances Essay

466 words - 2 pages Finances Cassandra Peavey HSM/240 UOP Finances The majority of the funding for the National Coalition for the Homeless comes from the support of the public, foundations, and different organizations (national homeless.org). Many funders are churches and faith based organizations who seek out the mission to end homelessness. The NCH is a nonprofit organization and has been ranked a Four-Star Charity by Charity Navigator in 2009. Due

Comparitive Paper

608 words - 3 pages Comparing the Financial Environments Yvonne Young Tricia Jenkins HCS/577 July 20 2015 Comparative Summary For Profit Organization, Not for Profit Organization, Government Organization Home Health Doctors without Borders, World Health Organization Financial structure * For profit organization (Home Health) 1. Combining profitable business with meaningful opportunities helping

Organizational Structure And Processes Essay

1834 words - 8 pages Resident. Detroit Central City Community Mental Health project with its operations and services to the mental community exemplifies the goal of the human service profession as well as models the theoretical view of Blake and McCanse of team management. An ideal style of leadership based on concern for meeting the goals of the agency as well as helping the people served live better lives (Lewis, Packard, Lewis, 2007). DCC do this in a

Marketing Mix Paper

1410 words - 6 pages Wesley Glen Ministries provides helps them to market their services that they offer in many different ways. The most marketable way is to list the service as a ministry for a nonprofit organization. This has been very helpful because Wesley Glen Ministries does provide services for individuals that do not have the ability to pay for the services. More people will tend to donate to a ministry that provides a much needed service for adults with