The Media Influence in Politics: an essay
The news media, television in particular, affect and influence the political arena in Canada. The media ownership, the few elites and their political connections play a huge role in this topic of influence. The major differences between the French media and English media will be seen. The interpretation done by media and its impacts to the public will be discussed, as well as polling and voting. The aim of this essay is to argue that the news media, television in particular, influence the political arena in Canada. This will be accomplished through the sub-headings and their corresponding paragraphs in the Discussion.
Fraud is actively taking place. Through the media, wealthy elite and their political partners gets richer and richer at the expense of the public. It is not a question of "Will this news coverage be helpful to the masses?" but an emphasized question of "Will this news coverage help me to gain profits from the masses?" In most cases, the writing, reporting, and broadcasting of the media are carefully controlled and crafted to serve the interests of the media owners and not the public.
Media interpretation problems
The media, especially with the use of television, can simplify political information that are not easily understood by the average citizen. The media then present these information to the citizens, but, while doing so, they (the media) can see how are the citizens going to be affected by those information from politicians. The problem is, when the media simplifies, it can mislead or confuse the voting public, thus causing him or her to be undecided, voting the wrong candidate, or not participating in elections at all.
They try to generalize content and fail to clarify details crucial to the issue. The media’s inability to interpret the issue to the level of understanding appropriate to the public makes a negative effect to the level of involvement of the public in political issues.
The Francophone and Anglophone media
The French media tend to focus more on what matters to Quebec while the rest of Canada are treated as any other foreign country. If it benefits Quebec, then it is more likely to be given extensive coverage and emphasis. The English media on the other hand, see Quebec as any other province of Canada and give more importance on the issues that affect the English-speaking citizens. When the political parties set out their agenda, both English and French media receive the same messages but when they cover it, they have different emphasis and area of focus. French media puts more coverage on matters concerning language and constitution while the English media covers the economic issues more extensively.
Polling and public feedback
Polling is highly important in political campaigns. Politicians are able to...