This website uses cookies to ensure you have the best experience. Learn more

Global Business Environment Essay

3406 words - 14 pages

Executive summary
The following report is aimed at analyzing current Panasonic localization strategies in China market. Through the fully discussion and comparison, we concentrate on finding whether these strategies are best suiting for generating continuous profits and expanding marketing share for the transnational enterprise in local market. Subsequently, based on investigation, providing insightful recommendations to increase effectiveness and efficiency of the company’s operation to achieve competitive advantage and sustainable competitive advantage.

There are three main sections involved in localization problems in Panasonic Company. Firstly, current customer localization strategy ...view middle of the document...

2 Panasonic Current Declines 1
1.3 Purpose Of the Report 2
2 Analyses of Localization Management of Panasonic in China 3
2.1 What’s localization? 3
2.2 Localization---Customer 3
2.3 Localization--- Employee 5
2.4 Localization--- Distribution channel 6
3.Recommendation 8
3.1 Customer 8
3.2 Employee 8
3.3 Distribution Channel 9
4.Conclusion 11
Reference 12

1.1Background of Panasonic & Panasonic China market
Japanese giant--Panasonic is referring to one of the largest and leading electronic product manufacturers and outstanding performer in the world and recognized as world’s well-known brand. It stands for the depth and diversity of its research capabilities, which spending $5 billion annually on research and development. The company’s slogan is “Ideas for life”. What’s more Panasonic, is also famous for its manufacturing expertise, high quality and sophisticated products since 1918(Panasonic, 2014). Now it has more than 230 companies around the world with more than 250,000 employees. Among them there are as many as 54,000 employees in China. In the year 2006, the total annual sales reached more than $76 billion. It was initially called Matsushita Electric until year 2008, which then changed to Panasonic. Its products cover 14 areas of business compromising of digital network products, white domestic appliances, brown goods, components and parts, and industrial equipment (Panasonic, 2014).
In the year 1978,China went into the global economy at the same time attract tremendous influx of foreign capital, after Chinese leader Deng Xiaoping visited to Japan, he met with Konosuke Matsushita, the founder of Panasonic on that year, Panasonic began to entered into China market in 1987 with significant amount of investment.

1.2 Panasonic Current Declines
During the past two decades, Panasonic had enjoyed great benefits in emerging market such as lower cost of labor, higher demand from consumer, less barriers for setting up factories, lower cost for land renting and administering. However, nowadays as accelerated globalization as well as increased competition, there are more and more competitive electronic manufactures’ giants in the world, such as South Korea national brand Samsung, China famous brands Haier, Chang Hong, and the other Japanese giant Sony. Under this globally competition and inappropriately specify local customers’ demands and prefence, there is a significant decline on sales of Panasonic particularly in TV and air conditioners manufacturing in China market, which leading to significant loss in annual revenue. What's more, due to lacking of understanding local human resource management, there is a culture shock within the organization, which directly influence the effectiveness and efficiency of workface. For instance, Panasonic has nearly doubled its projected net loss to ¥780bn (£6.47bn) in the year 2011(Josh Halliday, 2012) due to the world’s financial crisis in 2008 dampens demand for...

Other assignments on Global Business Environment

Global Operations Essay

507 words - 3 pages levels of technical capability in developing countries has contributed to this event. However, competition has become a great challenge to the success of global business management but many companies are rising to these opportunities (Approaches to Global Business Managements, 2008). One of the reason companies have become more competitive in the global business environment today is because they want to expand their markets and maximize their

Trend In Business In China Essay

1043 words - 5 pages that growing in the undulate financial environment. Business Start Ups The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations and it helps a lot that sets Chinese business on the right track. The individual economy in China began to grow since Chinese policy of reformation and opening had been established and implement in 1978. From then on the business in

Work Organization

538 words - 3 pages trends and opportunities. I have been doing tradeshows since 1986. Basically we set-up and dismantle shows. I am in a union. The union I am with is Local 834. Basic Legal Environment In our capitalist societies, we work properly with the support by the government, which set some ground rules for all to follow. These are some laws and government agencies that affect U.S business they are as follow: Occupational Safety and Health Act (OSHA


797 words - 4 pages , corporate governance, and global value creating management. IMB 536. Global Macroeconomic Trends (2) Analysis of aggregate economic economy, the effects of fiscal and monetary policies in a global environment and financial institutions in which global business firms operate. The course will measure, analyze, and interpret economic data in an open economic context. IMB 537. Global Topics (1-4) A series of topics providing depth in functional

Politics And Global Warming

2031 words - 9 pages WORD COUNT: 1894 GLOBAL WARMING AND THE SOCIETY Executive Summary Global warming is a significant issue in modern society; it threatens environment, global security, prosperity, and development. This paper will review how global warming involves the concept of ‘business as usual’, its effects on the global economy and how to deal with global warming by using international co-operation (action). In addition, I will propose a strategy

Whole Foods Market

1660 words - 7 pages a way to find the new and lasting dominant design in an ever changing technological environment. Global Economy In 2013 Whole Foods Market has stores open in three countries the United States, Canada, and the U.K. Whole Foods Company has an ever increasing impact on the entire global community. The effect of business on the global community can differ, but Whole Foods biggest impact to date is The Whole Foods Foundation. The mission

Strategic Change

274 words - 2 pages Strategic Change. Dynamism of South African context As South African organisations move into the international business arena, behaviour developed in the apartheid era is not appropriate for competing with the global market. Leaders have to adapt their cultures and be able to respond to an “ever changing” environment. (RV Weeks 2002). In a study conducted by Maritz (2000, p. 18) on South African organisations compared to their

Profile Of Lee Jin Hwui

374 words - 2 pages Profile of Trainer MR LEE JIN HWUI Associate Consultant, SHRI Corp Areas of Expertise • Strategic HR Business Partnering • Talent Attraction & Selection • Employee Learning & Development • Talent Management & Succession Planning • Managing for Peak Performance • Engagement & Employee Communications • Presentation Skills • Career Coaching Jin Hwui is a multiple award winning, seasoned


903 words - 4 pages ) demography, 3) age categories/ cohorts (e.g. Tweens, Baby boomers, and Generation Y. ▪ How do purchasing power, inflation, and recessionary pressures affect product sales? ▪ Understand how business strategy varies when reaching ethnic markets. What variables should marketers consider? ▪ Identify how the marketing environment is changing for ethic groups and for women. IV. Developing a Global Vision (Chapter 5) ▪ Understand the

Argument: The Morel Place Of Corporation

630 words - 3 pages social issues it will benefit, there company. Looking at environmental issues as an example, some corporations have had a negative effect on the environment, wasting natural resources, contributing to global warming, use of fossil fuels. Business should be able to understand how they are effecting the natural environment and it’s their responsibilities to address the issues, however most don’t. Another social responsibility issue business should be

Principles Of Management

964 words - 4 pages factors is weak? Natural Resources, Capital, Human Resources, Entrepreneurship. It appears as though entrepreneurship is the most important with the examples of China and Russia failing while places like Hong Kong and the United States flourish. 6. What are the 5 dimensions of the business environment? Discuss the key elements in each area as they relate to U.S.-based businesses. Economic- advertisement policy, discovery of new market

Similar Documents

The Global Environment Of Business: New Paradigms For International Management

5311 words - 22 pages Forces outside the firm’s traditional boundaries are increasingly important in determining the firm’s success. These forces in “the environment of business” differ among nations and over time, continually confronting the firm with new issues that require modifications in strategies and management practices. Managing in the context of turbulence has become an ongoing reality. Readers will learn how to modify their strategies and management

Managemnet Essay

1357 words - 6 pages reduce the goods costing, which some countries can open the factories on China. However, the globalization has some disadvantages. For example, the global financial crisis occurred on 2008. This essay is going to analyses how globalization and global financial crisis in the business environment impact on the organization you work in and the tasks you undertake. The globalization refers to the system of contact among the countries of the world in

Litrature Review Dbs

2107 words - 9 pages where company’s trying to expand globally are associating people, organization and countries together and this is where management across culture comes into play. The main concern for an organization is its environment as it exerts variety of pressures on organization and managers. This pressure’s would influence the organizations global strategy, organizational design, control and decision making process and organizational culture. A change in

Xyz Construction Essay

445 words - 2 pages Assignment 2 Marketing Flyer Plan The assignments for SKS7000-8 are based on a continuing business scenario designed to incorporate all Common Professional Component (CPC) topics within a practical business environment. Each of the six assignments builds upon one another, culminating in the development of a leadership and business integration plan for the scenario. The business scenario (fictitious information for this course) that you