There are two reasons for professional sports. The first is to make money and the second is it makes money.
The Public Relations professional must be actively involved in marketing helping the clients cause or improving the clients’ profits. The PR professional must have known as much about the whole marketing process as the marketing manager.
In the past few years, salaries in professional sports have escalated, with corresponding increases in ticket prices, beyond anything remotely resembling economic good sense. In most cases it is a wise move for players to use agents to negotiate contracts. Many agents are reputable lawyers or accountants who not only negotiate contracts, but also ...view middle of the document...
Non-competitive activities, for example as jogging or playing catch are usually classified as forms of recreation.
Physical events such as scoring goals or crossing a line first often define the result of a sport. However, the degree of skill and performance in some sports such as diving, dressage and figure skating is judged according to well-defined criteria. This is in contrast with other judged activities such as beauty pageants and body building, where skill does not have to be shown and the criteria are not as well defined.
Records are kept and updated for most sports at the highest levels, while failures and accomplishments are widely announced in sport news. Sports are most often played just for fun or for the simple fact that people need exercise to stay in good physical condition. However, professional sport is a major source of entertainment.
While practices may vary, sports participants are expected to display good sportsmanship, and observe standards of conduct such as being respectful of opponents and officials, and congratulating the winner when losing.
Sportsmanship is an attitude that strives for fair play, courtesy toward teammates and opponents, ethical behaviour and integrity, and grace in victory or defeat.
Sportsmanship expresses an aspiration or ethos that the activity will be enjoyed for its own sake. The well-known sentiment by sports journalist Grantland Rice, that it's “not that you won or lost but how you played the game," and the Modern Olympic creed expressed by its founder Pierre de Coubertin: "The most important thing... is not winning but taking part" are typical expressions of this sentiment.
Violence in sports involves crossing the line between fair competition and intentional aggressive violence. Athletes, coaches, fans, and parents sometimes unleash violent behaviour on people or property, in misguided shows of loyalty, dominance, anger, or celebration. Rioting or hooliganism are common and ongoing problems at national and international sporting contests.
 Professional sports
Modern sports have complex rules and are highly organized.
Main article: Professional sport
The aspect of sports, together with the increase of mass media and leisure time, has led to professionalism in sports. This has resulted in some conflict, where the paycheck are more important than recreational aspects, or where the sports are changed simply to make them more profitable and popular, thereby losing certain valued traditions.
The entertainment aspect also means that sportsmen and women are often elevated to celebrity status in media and popular culture.
| This article needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (May 2010) |
Main article: Politics and sports
At times, sports and politics can have a large amount of influence on each other.
When apartheid was the official policy in South...