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General Motors Essay

9412 words - 38 pages

FIM ASSIGNMENT
General Motors

Prepared by: CharuSingla, CFM Roll #07 AnkitSrivastava, IM Roll #05 Aniket Singh, CFM Roll #04 RakeshJha, CFM Roll #14 Vishal Suri, CFM Roll #22 AbhishekGoel, CFM Roll #02

General Motors 2013
Acknowledgment
The project would not have been possible without the kind support and help of many individuals. We would like to extend my sincere thanks to all of them. We are highly indebted to Mr. D.C.Singhal for his guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project.

We would like to express my special gratitude and thanks to industry persons for giving us ...view middle of the document...

.................................................................................................................. 21 Competitors (and company’s position) ........................................................................................ 26 SWOT Matrix for development and competitiveness ................................................................... 29 Future Outlook (Business Expansion Plans) .................................................................................. 32 Summary and Conclusion ............................................................................................................ 34 References .................................................................................................................................. 36

IIFT 2015

Page 3

General Motors 2013
Introduction
General Motors Company is an American multinational holding corporation headquartered in Detroit, Michigan that, through its subsidiaries, designs, manufactures, markets, and distributes vehicles and vehicle parts and sells financial services. GM produces vehicles in 37 countries under eleven brands. GM employs 212,000 people and does business in 157 countries. GM is divided into five business segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO), GM South America (GMSA), and GM Financial. GM acts in most countries outside the USA via wholly owned subsidiaries, but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. The current iteration of GM traces its roots to mid-2009, when the former GM was split into two companies after it emerged from bankruptcy protection: General Motors and Motors Liquidation (the name for leftover assets).

The Journey . . . The company was founded on September 16, 1908, in Flint, Michigan, as a holding company for Buick, and then controlled by William C. Durant. At the turn of the 20th century there were fewer than 8,000 automobiles in America and Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI, before making his foray into the automotive industry. GM's co-founder was Charles Stewart Mott, whose carriage company was merged into Buick prior to GM's creation. Over the years Mott became the largest single stockholder in GM. GM acquired Oldsmobile later that year. In 1909, Durant brought in Cadillac, Elmore, Oakland and several others. Also in 1909, GM acquired the Reliance Motor Truck Company of Owosso, Michigan, and the Rapid Motor Vehicle Company of Pontiac, Michigan, the predecessors of GMC Truck. Durant lost control of GM in 1910 to a bankers' trust, because of the large amount of debt taken on in its acquisitions coupled with a collapse in new vehicle sales. Next year, Durant started the Chevrolet Motor Car Company and through this he secretly purchased a controlling interest in GM. Durant took back control of the company after one of the most dramatic proxy...

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