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French Economics On Goods Essay

6874 words - 28 pages

SES

Partie 1: Economique

Les grandes questions que se posent les économistes.
La production dans l’entreprise.
La monnaie et le financement.
La coordination par le marché.
Imperfection et défaillance des marchés.
Puissance publique et régulation économique.
Déséquilibre macroéconomique et politique conjoncturelles.

Partie 2: Sociologie

Les processus de socialisation et la construction des identités sociales.
Groupes et réseaux sociaux.
Contrôle social et déviance.
Ordre politique et légitimation.

Partie 3: Regards croisés

Entreprise, institution, organisation.
Action publique et régulation.

Introduction générale

Objectif: découvrir et définir les ...view middle of the document...

Approche Sociologique

Q.1 Non, les baskets ne sont pas uniquement des chaussures de sport : en effet plus de la moitié des gens qui en possèdent les portent au quotidien, et les jeunes les achètent surtout pour leur aspect esthétique plutôt que pratique, c’est un accessoire de mode en plus d’être confortable. C’est aussi un facteur d’intégration.
Q.2 Les critères d’achats des parents sont pratique : ils retiennent la qualité, le prix et le maintient (le rapport qualité/prix), alors que ceux des jeunes sont plus esthétiques car ils regarderont la marque et le look.
Q.3 Non car le groupe social auquel on appartient a une influence sur notre choix : pour ressembler ou pour se démarquer.

Approche Economique

Q.1 Dans le document 3, la stratégie entreprise par Adidas est de racheter son concurrent, en l’occurrence Reebok. Même si l’entreprise dépense énormément pour cela, c’est un investissement car elle espère avoir après un chiffre d’affaire plus important. (Stratégie de fusion-acquisition)
Dans le document 4, une autre stratégie est décrite : pour économiser, les entreprises ne fabriquent pas elles-mêmes leurs produits. Elles les sous-traitent et délocalisent leur fabrication dans des pays en développement, où le coût sera moins cher. De cette façon la marge de bénéfice de l’entreprise sera plus élevée.
Doc. 5 Q.1 Les chaussures de sport sont vendues chères car il faut couvrir les coûts pour l’usine qui les fabriquent, la marque et le distributeur, ainsi que les taxes. Elles le sont aussi à cause de la marque : on paye pour le nom et la réputation. (Demande>offre)
Q.2 Sur une paire qui coûte 100€, 40 cent reviennent à l’ouvrier qui l’a fabriqué, et les bénéfices de l’entreprise sont de 13,50€.

Approche Politique

Q.1 Nike subit les reproches des militants pour les droits du travail, car la marque est accusée de ne pas respecter les conditions de travail dans les usines de ses sous-traitants. Elle n’est pas non plus en accord avec les conventions internationales concernant le travail des enfants et les droits syndicaux.
Q.2 Le fondateur de Nike à décider de réagir face à ces reproches car la marque risquerait d’écorner son image et sa réputation, ce qui entraînerait une perte des bénéfices et des parts du marché.
Synthèse de cours

L’intérêt des SES est de ne pas s’attacher à un seul problème ou aspect d’un phénomène, mais de l’étudier sous différents angles en conciliant différentes approches complémentaires pour mieux le comprendre.
En ce qui concerne la chaussure de sport, nous avons montré que l’approche historique permettait d’apporter des éléments de compréhension de la dynamique du marché (doc. 1 La Converse). Nous nous sommes également intéressés à la dimension sociologique de la chaussure de sport, qui nous permet d’apporter un éclairage sur les choix de consommation des individus (pourquoi les jeunes achètent des baskets, qui achètent) L’étude du marché de la chaussure de sport intéresse quant à elle...

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