Ford Pinto Case
Ford Pinto Case
If we were involved in the Ford Pinto dilemma we would have used Deontological Ethical reasoning to decide whether or not to disclose the danger that the Pinto posed and/or use that reasoning to determine whether or not to install the part(s) that would make the Ford Pinto safer. Our decision would be to do what is morally right and avoid doing what is morally wrong, regardless of the consequences. True enough Ford was not obligated by government regulation or any law, to disclose the potential hazards of the Ford Pinto however; at the least they should have presented the option of purchasing the part to make the care safer - an option we would have ...view middle of the document...
Unfortunately, the Ford motor company not only accepted that death was something we’d deal with but to them, not enough of a priority to prevent. The value of a dollar was worth more than the value of life (i.e. one dollar and one pound).
During that time to some big businesses like Ford, the bottom line was to make money, and anything that prevented the maximum amount to be accumulated a problem. Unfortunately for them, society does not think that way. The value of life is the most precious thing that we posses. The vast majority of sound thinking people shares this belief.
Along with the value of life, there is a natural dislike for greed in others. Although we are a capitalistic society and we are all searching for the “American dream” there is a general belief that you go after those goals with some honor and integrity and don’t throw away basic human decency for the accumulation of wealth. The issue of greed is bigger than a societal one, religion also plays a huge role in which how we’re shaped. With greed being considered a sin and this country maintaining a strong religious identity (Pew Research Center, 2002) in comparison to the rest of the world’s industrial powerful countries it is imperative that any notion of greed be avoided. With fords blatant greed, it is easy for sound-minded people to believe that Ford was to blame for the Pinto problem.
As we examine the Ford Pinto case of 1971 there are many issues and concerns. Ford engineers discovered that the fuel system was easily able to be ruptured upon impact. Ford leaked information that showed us that they tested the Pinto at least 40 times and every test resulted with the same result, a ruptured fuel tank. These findings were given to the top executives of Ford but Lee Lacocca was not concerned with safety. He was known to say “Safety doesn’t sell”. Ford was responsible for over 500 burn deaths.
Henry Ford II spent weeks in Washington trying to convince members of Congress to...