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Fhbvd Essay

4815 words - 20 pages

The Impact of Social Media use on Academic Performance at one Urban University: A Pilot Study Sam Mozee, MPPA Mississippi Urban Research Center Abstract. The purpose of this study was to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. The study's primary goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research, and can be used to develop policy recommendations to deal with this growing phenomenon. A qualitative research design was used, and three preliminary research questions were formed to guide this study: (1) How common is the use of ...view middle of the document...

g., the identification and use of compatible teaching methods, the design and implementation of complimentary curriculum decisions, and the design of non-classroom educational assignments); communications (e.g., the identification of appropriate channels to exchange educational information among individuals); and economics (e.g., the allocation of public financial resources towards educational and social services activities, and the creation of future business opportunities) (Chen, & Bryer, 2012; Anderson, & Rainie, 2012). The purpose of this study is to begin exploring the possible impact of social media use on the academic performance of students attending one urban university. This issue is being investigated in order to: gauge the academic impact of social media use by university students; contribute to the growing body of knowledge regarding identified linkages between the use of social media and students’ academic performance; and to provide policy recommendations for university officials to consider regarding adapting to educational changes associated with the use of social media by college students. By initially taking an exploratory approach, the goal is to identify key themes, trends, and/or perceptions that can be used as a foundation for more in-depth empirical research. This study represents the first step in examining this issue for the purpose of developing research-grounded policy recommendations addressing this emerging issue.

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Social Media and Its Users Social media has emerged as a term frequently used (and variously defined) to describe different types of communication platforms and electronic ways of interacting. This research will utilize the definition of social media developed by Bryer and Zavatarro as being “technologies that facilitate social interaction, make possible collaboration, and enable deliberations across stakeholders” (Bryer, & Zavattaro, 2011, p. 327; Chen, & Bryer, 2012, p. 88). Utilizing this definition, social media includes such tools as electronic blogs, audio/video tools (e.g., YouTube), Internet chat rooms, cellular and computer texting, and social networking sites. While all of the previous tools can and do facilitate interaction between and among users to various degrees, this research is primarily concerned with the use of social media through social networking sites (SNSs). In terms of daily use of all social media collectively, one study found that those born between 1965-1979 (‘Generation X’) consumed approximately 13 hours of social media per day; those born between 1980-1989 (‘Net Generation’) consumed approximately 19 hours of social media per day; and those born between 1990-1999 (‘I Generation’) consumed approximately 20 hours of social media per day (Rosen, 2011). These figures represent self-reported collective use of all forms of social media including television, cell phone usage, Internet usage, computer tablets, laptops, music iPads, texting, video games, and social...

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