This website uses cookies to ensure you have the best experience. Learn more

Fair N Lovely Essay

5210 words - 21 pages


Table of Contents
Objective 2
Product Category Definition 2
Fairness Cream Market 3
Competitive Landscape 4
Environmental Analysis 5
Porter’s Five Force Analysis 10
Introduction to the Company and our product “Fair and Lovely” 12
STP Analysis 15
Consumer Behaviour 18
SWOT Analysis 26
Recommendations 27
Bibliography 28

Product Category Definition
Fairness Cream products are a part of the personal care product segment. More specifically, they are a sub-set of the skin care product segment. Given below is the product category map:
Personal Care Products
The product category refers to the products that customers use to enhance or support ...view middle of the document...

S. and European markets.

Male Fairness Cream Market
Male fairness cream products have been the latest addition to the diverse product portfolio being offered by the players in this space. The market size amounting to Rs. 200 Crores, although comparatively small in size, is showing significant growth of 30% annually. The segment is expected to be a significant contributor to the fairness cream market in next 5 years.
Various factors contributing to the growth and trends in the market are described in detail later in the environmental analysis section.
Competitive Landscape
Where is my “Piece of Pie”?
From the beginning of the launch of Fair & Lovely in the 1980s till the beginning of 1999, Fair & Lovely ruled the fairness cream market with more than 90% percent market share. The market size at that time was very small, approximately Rs 400 Crores. But by the beginning of the year 1999, a number of players, domestic and international, started entering and gaining a foothold in the Indian fairness market. CavinKare started this process by introducing its ‘Fairever’ brand. Soon other players followed suit such as ‘Fairglow’ by Godrej and ‘Naturally Fair’ by Emami. Consequently, the market share of Fair and Lovely started dropping such that today, it commands only about 70% percent market share. Today, the total fairness market is worth about 2000 Crores, with women’s segment at 1800 Crores at men’s segment at 200 Crores.

Environmental Analysis
In this section, we are going to analyse various environmental factors that affect/impact the market and our focus company, and shape their current and future prospects.
Macro-Environmental Factors
Various macro-economic factors that impact the industry have been analyzed below:
Political and Legal Environment
* FDI Regulations: As per the FDI Policy of 2010, any foreign company is not allowed to invest in multi-brand retail trading business in India. The major players in the personal care sector are the one’s which have been working on the retailing format in the foreign markets and have majority sales through these outlets in the markets.
Since foreign players are prohibited from having multi-brand outlets, the Companies will have to work through strong distribution channels via marketing intermediaries rather than entering into direct retailing in India to build their sales.
* Taxes/ Subsidies: The sector is subject to the following taxes:-
* Excise Duty – For long the government has placed the personal care sector as a luxury sector in India which attracts a higher excise duty @10% as against the other consumer goods being at 8%.
* Value added Tax – Moreover, the sector has been subject to a value added tax of 12.5%
The higher taxation results in the pressure of increased cost on the industry.
Economic Environment
* Global recession and impact on India: The world economy had sunk into a depression in the midst of year 2007 and continues to be recovering...

Other assignments on Fair N Lovely

Hospitals Paper

6014 words - 25 pages organizations that help protect them and keep things fair and provide opportunities for education and improvement. One such Organization is the ACHE or the American College of Healthcare Executives. Executives can become a fellow of the organization which shows their ability to lead in the healthcare world kind of like hospitals become Joint Commission accredited. Their Mission is simple “To advance our members and healthcare management

Course Syllabus Essay

2610 words - 11 pages [pic] COURSE SYLLABUS Semester: Fall, Year: 2012  College Mission Statement Richard J. Daley College provides high-quality education which leads to academic success, career development, and personal enrichment that fulfill diverse community needs. Mathematics Department Mission Statement Our mission is to deliver excellent service and to provide learning opportunities by offering a wide range of mathematics courses, which will help our


1477 words - 6 pages Boeing Management Planning Heather Oetzel MGT 330 October 22, 2012 Joe Cheng Abstract Boeing is known as “the world’s leading aerospace company and the largest manufacturer of commercial jetliner and military aircraft combined ("The Boeing Company: About Us", 2012). Every company uses different types of management techniques including how the planning function of management is used. Planning allows organizations to develop how the

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages Tanglewood’s staffing strategy requires the organization to make key decisions about the acquisition, deployment, and retention of the organization’s workforce. In order to accomplish this, Tanglewood’s must make thirteen decisions regarding its staffing levels and its staffing quality. One of the first decisions that Tanglewood needs to choose is to acquire or develop talent. Tanglewood should try to develop their current talent because one


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of care


439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Chapter 6 International Business

7113 words - 29 pages to hurt consumers by denying access to possibly superior foreign products. Antidumping Policies I) Dumping is variously defined as selling goods in a foreign market below their costs of production, or as selling goods in a foreign market at below their “fair” market value. Dumping is viewed as a method by which firms unload excess production in foreign markets. Alternatively, some dumping may be the result of predatory behavior, with

Scope And Goals

279 words - 2 pages Introduction: Kudler Fine Foods is a specialty food store based in San Diego, California with its three locations in La Jolla, Del Mar, and Encinitas. Kudler Fine food prides itself on offering fresh and organic products that are carefully selected from local farmers and around the world. The organization has recently taken the initiative to start a Frequent Shopper Program to market and increase sales. This program will offer the customers a

Similar Documents

Burts Essay

8959 words - 36 pages was like lopping off your arm. I didn't know if we would survive it, but it was the right thing to do." In 1995, Burt's Bees opened six short-lived retail stores. "The stores were beautiful, with wood floors and lovely fixtures. But they were only open for a couple of years before we had to dose them. We learned that we didn't know how to manage a retail operation," said Renee. In fact, Quimby had her eyes on the biggest prize of all: mass

Mgt216 Essay

714 words - 3 pages will not sell products that don’t meet U.S. safety requirements in a foreign market with lower safety restrictions. For now on, I will apply all U.S. safety standards or none at all. All Consumers have the right to know about the safety standards on products that they purchase. The product has to state the purpose and comply with industry wide safety standards. We should always be fair and value our customers regardless if they are national or

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages professionals per firm. I think a 50% to generate gross investment multiples of decrease in industry size is a fair estimate.” risk-taking investors. “When we enter an investment, we don’t 3 (or 2.5 after accounting for management The only truly safe firms are the small expenses). He estimates that the industry number of top-tier firms in the VC industry. think about how to sell it,” says Bernard They will continue to set the terms for in- Liautaud, a