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Fafdsh Essay

1460 words - 6 pages

Sex is everywhere in our society. It is on TV, magazines, radio, billboards, and basically anywhere you look today. People cannot get away from sex in advertising because so many companies use it. Sex appeals are used in advertising all the time, and people love to look at it because 'Sometimes people listen better with their eyes' (Steel 137). Sex in advertising is an effective technique that is used today. It helps companies successfully sell their product in our market. Of course it has to be directed at the right audience, and sold at the right places in order for it to work.

Sex in advertising has been around for many years now. Ever since the Maidenform fantasy over twenty years ...view middle of the document...

That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards)." It shows a lifestyle. The life style of living sexy and powerful just by wearing certain underwear.

Another company that constantly uses sex in their ads is Hooters. This restaurant is based around sex. First of all the name just starts it off. When people go to this restaurant they are going for two reasons, to eat and to look at the waitresses. Those waitresses don?t have to wear those tiny cloths, but they do. Why, because it sells and they will keep doing it until it stops working. It?s amazing that sex can sell food too in our society.

2 Those are companies that basically have to use sex appeal to sell their ads and products. Their advertising basically can?t get around it because their products they are selling along with a lot of products. Since their products deal with it, but what about the other companies that use it that really don?t have too? These companies use sex appeal in their ads as their way to sell their product. They feel that sex would be the best way at the time to sell their product to their audience. For instance beer, cologne, mints, gum, and even music artists. Companies like Coors Light, Calvin Klein, Tommy Hilfiger, Altoid, and Wrigleys have chosen sex appeal, and their product might not even deal with sex. Why, because it sells and if other companies can use it to sell then why can?t they. Reaching the right consumers means selecting the best strategy and sex is it (Berkman and Gilson 118).

Beer ads have been using sex appeal for years. Lets start with Coors Light. They were the first ones to have the Coors Light girls. These girls would be on TV with just a bikini on and just pushing the beer. It almost made men feel like if they drank that beer they would have sexy women around them. Don?t we all wish that was true. It was just a gimmick by Coors to get the men to buy their beer, and it worked for a while. They did it smart by just using it sparingly.

Almost every beer company has girls to represent their beer. They have posters, and shirts. Basically anything they could put a sexy girl on. It is proven that sexual imagery works better on men than women so the beer ads took advantage of that (Fowles66). For some reason men always seem to fall into the sex appeal a little easier than women do, but don?t count women out.3 Women could be persuaded into the sex appeal in beer ads too. Coors Light could make Coors Light men, and women could fall right into the sex appeal just as the men did with the Coors Light girls.

Perfumes are big into sexual appeal. Calvin Klein is a big supporter of the sex appeal. Just take a look at their ads one time. They show a lot of skin and also persuade their female audience to have that certain smell on them to attract the men. If they have that smell they will find the special man when...

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