Home Government Market Regulation in Developing Countries
There is no doubt in my mind and nothing said in the counterpoint argument that leads me to believe that home governments should regulate marketing in developing countries. Globalization is fairly new and businesses will need guidance on how to conduct their marketing ethics in developing nations. It is very important for a standard to be set so that companies know their boundaries. Home government regulation should be the minimum standard, and the government where the marketing is conducted should be additional regulation.
The reasoning behind this is that a home country is not going to be as familiar with culture and other key aspects of a foreign country. Although marketing may be the same worldwide, there are ...view middle of the document...
For this reason, the companies will need guidelines from their home governments. The nations that are mutually a target market for these companies should also have cooperation with each other in order to understand what these guidelines should and should not include.
Furthermore, it seems important for home nations to be educated and updated on their local companies conduct in developing nations. As brand name and reputation are a big part of consumer preference, home nation consumers need to make informed decisions on purchases. Buying from a socially responsible company is important to some people and is in high demand these days. This will also give companies an incentive to conduct their marketing ethically in developing countries.
Although the counterpoint has less persuasion than the point, it did make one pronounced suggestion. The argument that the consumers in the developing countries need to be provided with education on these new products and marketing is important and necessary. This education should be provided in a way that accommodates the local culture. A consumer getting the right information is as important as being financially capable of making a proper purchase. It may be easy to forget the power of knowledge and the impact it has on decision making.
In summary, home and local governments should have an eye and a lending hand in marketing. Businesses may need this to be successful and to aid in social responsibility. It will only benefit the company in the long run and also consumers and communities. In addition to this, the education is also important for the companies and the consumers for the ethical exchange of products for profits. Companies like people, have responsibilities and need a support system to carry them out and remain focused.