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1415 words - 6 pages

For my clothing store, which is located in northern Bogota, we need analyze our target; assess the viability of launching a new brand of jeans to the market and help with the sales forecast. It will make the following survey:
The model of the survey is as follows:
Good morning / afternoon, we are conducting a survey to assess the launch of a new brand of jeans for women. We appreciate giving us a minute of your time and answer the following questions:
1. Do you wear the clothing of jeans?
• Yes
• No
2. What brands of jeans use or prefer?
• Fiorucci
• Sibilla
• Pioneer
• Milk
• Tayssir
• Other
• I have no favorite brand
3. ¿When buying a jean, which is the first thing taken into ...view middle of the document...

Would you be willing to try a new brand of jeans?
• Yes
• No
• Do not know / no opinion
Sample size
To determine the sample size, the number of surveys conducted, we took into account the following information:
• The target market, which consisted of girls and women aged 15 to 44 years old, in a certain area Bogota north, which consists of a population of 80 110 people (DANE, 1997), according to external data sources.
• A confidence level of 95% and a degree of error of 5% in the formula of the sample.
Applying the formula of the sample:
n = (Z ² PQN) / (Ne ² + Z ² pq)
• Level of confidence (Z) = 1.96
• Error (e) = 0.05
• Population (N) = 80 511
• Probability of occurrence (P) = 0.5
• Probability of occurrence (Q) = 0.5
n = ((196) ² (0.5) (0.5) (80511)) / ((80511) (0.05) ² + (196) ² (0.5) (0.5))
n = ((3.84) (0.25) (80511)) / ((80511) (0.0025) + (3.84) (0.25))
n = 77322.76 / 201.27 + 0.96
n = 77322.76 / 202.24
n = 382
Survey Results
Once the survey, the results were as follows:
1. Do you wear the clothing of jeans?
Yes 98%
No 2%
Total 100%

Conclusions: Almost all respondents said public wearing the garment of the jean. Such public settle potential demand.
2. What brands of jeans use or prefer?
Fiorucci 13%
Sibilla 9%
Pioner 12%
Milk 9%
Tayssir 10%
Other 19%
I have no favorite brand 28%
Total 100%
Conclusions: A large percentage of 28% stated no preference for any particular brand of jeans, which gives feasibility to the fact launch a new brand to market.
3. ¿When buying a piece of jean, which is the first thing taken into account?
The 11% mark
The quality of the fabric 14%
The model 20%
Finishes 18%
Price 11%
How well can you get 21%
Other 5%
Total 100%
Conclusions: According to the results, the main reasons why a person chooses a piece of jeans, are the models, finishes and how well it can be, for they will become the main aspects to take into account when drawing up the garment.
Another point to consider is that when you purchase a piece of denim, both the brand and price are not taken into account, which provides some feasibility to the fact launch a new brand to market, and can increase the price a little the product.
4. What models of jeans do you prefer?
Classic 22%
Straws 19%
Flared 14%
Capri 9%
From wide waistband 15%
The fashion that is 16%
Other 5%
Total 100%
Conclusion: Classical models seem to never stop being the favorite, in second place are the skinny models, who are alleged to be in fashion, and third place are wide waistband models, which are still a favorite.
For the making of garments, will be used all the models mentioned in the question, but give special attention to the 3 models on the rise.
5. Which of these motifs preferred in the preparation of a jean?
11% Double pocket
Legs bend to 10%
Pockets on legs 12%
Zippered front pockets 19%
Zippered back pockets 18%
Without many frills 17%
Other 13%
Total 100%
Conclusions about the trappings of a...

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