Paper #1: What does it say/ What does it mean?
We have read “the Role of Advertising in Consumer Decision Making,” and while there were many parts of this article which were odd or unknown to us, the general message was that ads increase our desire to buy something, if we are interested in the subject being advertised. We have also looked at a few sample ads to see how they are telling us stories about ourselves.
Now, I would like you pick a static advertisement (a print ad from a magazine, newspaper, billboard, poster, internet, etc.) and analyze how the image uses popular culture, cultural beliefs and the viewpoints that underlie those beliefs to sell us a product.
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The object of their attention is the viewer of the ad, so the viewer becomes invested with the ability to make people happy……)
5. Write your rough draft.
Again, withhold any form of opinion or judgment that you might have. Instead, construct theories about why the advertisement works to persuade its audience.
* Ad suggests that teen pregnancy leads to a higher dropout rate amongst high school students.
* Also suggests that finding a steady career and marriage all before having children will also lead to a successful life.
* As gives the statistic of having an overwhelmingly large (98%) chance of not living in poverty if you finish high school, get a job and get married before having children.
* The ad also ends with the statement “think being a teen parent won’t cost you?” implying that many teens think that they can live a normal life even while being pregnant, however in actuality they are jeopardizing their future.
* The images of the babies on the left side show pictures of babies not as with the typical connotation of baby pictures. Rather than showing pictures of happy or laughing babies, the pictures shown have babies that are sad and more or less looking concerned. This is effective and powerful imagery showing pictures of the end outcome of teen pregnancy, having a baby, in...