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Environmental Scan Essay

333 words - 2 pages

Kudler Fine Foods has several strengths. The company’s mix of products, high quality gourmet and fine foods it provides its customers, and strong reputation in the community because of the freshness and quality of its products are all strenths. This reputation and product mix allows the company to charge a higher price for its high quality specialty foods. In comparison, Kudler Fine Foods has several weaknesses. One weakness is the company has a limited presence and is currently not a national company. ...view middle of the document...

Kudler Fine Foods has many opportunities it can take advantage of to make it a stronger company. The company can leverage its reputation and high quality products to help the company expand outside of the areas it currently occupies and into new territory. The company will be able to use its high quality and fresh product mix to help it gain a foothold in other areas and compete with other already established companies. In comparison, one of the major threats that face Kudler Find Foods is its ability to compete with the more established and larger national food chains and other smaller local companies. Another threat the company will have to take into account is its ability to discover and meet the tastes and preferences of the regions the company is entering and making sure that the company can meet those tastes and preferences in a timely manner.
Internal scanning involves identification of the basic strengths of Kudler Fine Foods. These strengths are important in global operations because they tend to be the characteristics of the organization, in which host nations value. Within the internal scan, Kudler Fine Foods’ resource strengths and global capabilities will be analyzed. The

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