Ebay Essay

903 words - 4 pages

BNAD 303 – Exam 1 Review Sheet

I. Introduction to Marketing (Chapter 1)
▪ Understand what marketing is and the overall marketing process.
▪ Know all the necessary and sufficient condition for an exchange
▪ Study all types of marketing management orientations and know the differences between them (Production, Sales, Market and Societal).

II. Strategic Planning for Competitive Advantage (Chapter 2)
▪ Understand how business strategy relates to marketing and what is SBU.
▪ Review the different types of marketing strategies (e.g. Ansoff’s strategic Opportunity matrix and BCG matrix) and their components.
▪ Know the elements of a Marketing Plan
...view middle of the document...

▪ Review each factor in the external environment facing global marketers.
▪ Know various legal considerations that encourage or restrict trade
▪ Review pg. 66 in the textbook concerning the different ways to enter the global market place (exporting, direct investment, etc.) and understand each.
▪ How do exchange rates affect product pricing?
▪ Understand the opportunities and challenges of using internet for global marketing

V. Consumer Behavior (Chapter 6)

▪ Understand the basic model of consumer behavior and the various characteristics that affect consumer behavior (i.e. cultural, social, etc). Within each characteristic understand the factors (e.g. what variables are used to measure social class).
▪ Be able to describe the steps in the consumer decision making process (need recognition, information search, evaluation of alternatives, purchase, and postpurchase behavior). Know what each entails
▪ Review the ways in which consumers may evaluate alternatives from evoked set.
▪ Explain how cognitive dissonance relates to consumer behavior.
▪ Understand the terms routine response behavior, limited decision making, and extensive decision making.
▪ Know the factors that determine consumer involvement and what are its various types
▪ Determine the different social influences that can affect consumer decisions (e.g. opinion leaders, reference groups, family, etc).
▪ Understand the roles of influencer, decision maker, purchaser and consumer in a decision process
▪ Define and be able to apply selective distortion and selective retention.
▪ Know the factors that comprise Maslow’s hierarchy of needs.

VI. Business Marketing (Chapter 7)
▪ Understand the difference between business and consumer markets.

VII. Segmenting and Targeting Markets (Chapter 8)
▪ Understand what marketing segmentation is and why marketers use segmentation variables to define their customer/s. What benefits does it allow marketers to capture?
▪ Explain the criteria for successful market segmentation.
▪ Read the section on usage-rate segmentation and the 80/20 principle
▪ Know the strategies for selecting target markets (e.g. concentrated, undifferentiated, and multisegment strategy) and get a sense on what kind of companies/products would be best suited for each type of the strategy.
▪ Understand what is meant by positioning and perceptual map

VIII. Decision Support Systems and Marketing Research (Chapter 9)
▪ Understand what market research is and how it contributes to marketing decisions.
▪ List and understand the steps in the...

Other assignments on Ebay

The Globalization Of Ebay Essay

398 words - 2 pages What is ebay core competency? Ebay's core competencies are the strategies that make eBay have an edge over other companies that do the same kind of business it does. Some of eBay's core competence include there customer bay is wide, their service can be accessed anywhere because they are always online and they have placed a lot of time and funds on marketing which makes it more marketable. 1. What is eBay’s core competency? How does it relate

Developing New Product Essay

898 words - 4 pages In was around the mid-2000s when many Internet-based sales companies started eyeing China as the big economic prize. With a rapidly expanding middle class and over one billion people, the country had—and still has—enormous purchasing power. eBay, the San Jose, California-based online consumer-to-consumer corporation, nearing its 10th birthday at the time, entered the country in 2004 with hopes of beating competitors to the reward. Two short


373 words - 2 pages CH06 Quiz 1. What does it mean when we say m-commerce applications level the playing field for shoppers? a. | Consumers can deal directly with the sellers just like using eBay. | b. | m-commerce means tax free shopping in many states. | c. | It makes the market a buyer’s market. | d. | Consumers can comparison shop on the price and features of a product. | e. | all of the above | 2. Which of the following is not one of

Case #1 (Ch1, Case 2)

892 words - 4 pages not get credit cards can shop online with PayPal as well. I think that the fact that eBay bought PayPal helped it became more globalized service as well. eBay is one of the major websites for people to sell almost anything. The website is operated in the United States, but sellers on eBay are located in numerous countries in the world. Transaction through eBay takes place all over the world, which is a great for using PayPal. Partnering


944 words - 4 pages . Unluckily, in 2002, eBay successes bought PayPal with US $ 1.5 million. Now, PayPal can said as successful online payment system which recognised by everyone around the world. It is because PayPal have more than 132 million active accounts and operates in 193 worldwide markets. Also, PayPal providing 26 currencies around the world that enabling customers to send, receive and hold funds. PayPal a successful globalization services handled around 8 million

Social Engineering

373 words - 2 pages that is against typical policies. By this method, social engineers exploit the natural tendency of a person to trust his or her word, rather than exploiting computer security holes. There are many type of social engineering such as phishing. Phishing is the act of sending an email pretending to be from an online store like Amazon or eBay, even a bank like Chase or SunTrust, with the intention of gaining personal information from the recipient. The

Advantages And Disadvantages Of Shopping Online

366 words - 2 pages Advantages and Disadvantages of Online Shopping Recently shopping online has become very popular because of the vast availability of internet. Online shopping is one kind of E-business where one consumer can directly shop over the internet. Ebay and Amazon are the 2 most popular and trusted website for shopping online. Millions of products are sold all over the world through this E-business model. Most of the people prefer to shop online

Diffrent Types

546 words - 3 pages | Catalogue stores | * Argos * H&M | Membership club | * Tesco * Shell | Discount stores | * Pound land * Pound stretcher | Internet stores | * Amazon * Littlewoods * Beloved | Internet auction | * EBay * Amazon * Ubid * Ebid * Sky auction | Starbucks “Owning a franchise allows you to go into business for yourself, but not by yourself.” A franchise provides franchisees with a certain level of

Pricing Strategy

481 words - 2 pages price which is equal to the average price charged by all firms in an industry, i.e., it collects all the prices firms with same product and computes the average. 6. AUCTION TYPE PRICING: - Auction type pricing is growing more popular, especially with the growth of the internet. “Breakthrough Marketing: EBay” describes the ascent of that wildly successful Internet company. There are over 2000 electronic marketplaces selling everything. One major purpose of auction is to dispose of excess inventories or used goods.


6384 words - 26 pages haircuts), telecommunications and second-hand goods. The advent of the Internet led to cost transparency, decreased search costs and ease of price comparison. Some observers concluded that as a result, prices would decrease and equalize across different channels, and that fixed prices would continue to be the norm.2 However, price dispersion continues to be widespread and dynamic pricing is entering new sectors. EBay Inc. used auctions to sell

Cyber Law

3963 words - 16 pages FRAUD ON E-BAY Bhubaneswar: Rourkela police busted a racket involving an online fraud worth Rs 12.5 lakh. The modus operandi of the accused was to hack into the eBay India website and make purchases in the names of credit cardholders. Two persons, including alleged mastermind Debasis Pandit, a BCA student, were arrested and forwarded to the court of the sub divisional judicial magistrate, Rourkela. The other arrested person is Rabi Narayan Sahu

Similar Documents

Ebay Essay

2424 words - 10 pages What eBay has Done For The E-commerce Business? CITN120-Introduction to Networking If you’re a consumer looking to buy or sell an item or maybe catch a fantastic bargain, you have probably heard of eBay. The company’s founder Pierre Omidyar started his journey on September 3, 1995, as a simple home page and a broken laser pointer and created something that had never been done before. Pierre simply intended the listing on his web page of a

Ebay Analysis

5371 words - 22 pages eBay, Inc. (2002) Overview eBay 2002 Founded in 1995 by Pierre Omidyar and Jeff Skoll, the eBay online marketplace was developed in order to provide individuals a place to sell goods and services. eBay became a phenomenon that attracted some 10 million auctions in its first three years. This success provided eBay the necessary foundation to complete an initial public offering (IPO) in 1998

Ebay And Ecommerce Essay

1094 words - 5 pages EBAY introduction:- The eBay platform offers an unprecedented opportunity to build a new eBay business or expand your current business, reach new customers, and create a potential new stream of revenue. Leverage the resources of the eBay Developers Program to tap into eBay's marketplace of over 200 million users with tools and services that meet the diverse needs of buyers and sellers on eBay. History of eBay

Ebay Strategic Analysisi

608 words - 3 pages | |Ebay Brand |Web Page design | |Ebay Logo |Business Model | |Free Constant feedback |Educational System Class