This website uses cookies to ensure you have the best experience. Learn more

Dunkin' Donuts: Betting Dollars On Donuts

1214 words - 5 pages

Case Analysis 1
Case 7: Dunkin’ Donuts: Betting Dollars on Donuts
February 16, 2010

Case 7: Dunkin’ Donuts: Betting Dollars on Donuts
Porter’s Five Forces Analysis for Coffee Industry
Porter’s five forces provide a great deal of information about the attractiveness of the coffee industry. There are many customers in the market for coffee. According to Schermerhorn, (2007) “400 billion cups of coffee are consumed every year making it the most popular beverage globally.” This is a opportunity that is shown in the coffee industry. Many customers for coffee provide a large base of revenue for the coffee selling firms.
There are a few big competitors that Dunkin’ Donuts needs to worry ...view middle of the document...

One of the ways Dunkin’ Donuts enters into strategic alliances is through lodging properties. Dunkin’ Donuts website explains that the company “ offers a variety of store models to suit any lodging property.” Since Dunkin’ Donuts is able to suit any lodging property, their goods can be sold conveniently anywhere. They aren’t limited to selling their products at regular stores. Dunkin’ Donuts also is also forming strategic alliances with entertainment and travel venues. According to an article by QSR, Dunkin Donut’s “[has] unveiled the brand’s first-ever theme park restaurant at Hershey Park, new coffee kiosks at sporting venues…and new stores at airports.” Forming alliances with these venues is a great idea. When people are visiting these locations, there are only a select number of restaurants and stores available to them.
Another way that Dunkin’ Donuts enters into strategic alliances is through grocery stores. According to Schermerhom (2007) , “Dunkin’ Donuts often partners with a select group of grocery retailers…to create a store-within-a-store concept.” This is a smart way to sell more of their products. People go into grocery stores to get their necessities and they will be tempted to go buy fresh coffee and other goods from Dunkin’ Donuts since they will see the store inside of the supermarket.
All these cooperative strategies provide a great way for the company to grow. They are involved with many different kinds of venues where people go for different purposes. All of these locations allow more financial growth from the sale of Dunkin’ Donuts products in a variety of locations.

Globalization Strategies for Dunkin’ Donuts
The globalization strategy that would best help grow Dunkin’ Donuts would be the multidomestic strategy. Schermerhom (2007) states that “a multidomestic strategy [will] try to customize products and advertising to fit local cultures and needs.” Advertising in countries varies since different countries differ in how they respond to forms of advertising. Some forms of advertising used domestically may not be appropriate in some countries. Countries’ cultures influence what types of advertising will work best there.
Dunkin’ Donuts products might also have to change depending on where the company is selling. Countries might not be used to the food and beverages that Dunkin’ Donuts sells. If Dunkin’ Donuts was to sell their domestic goods in some parts of the world, they probably would not sell a sufficient amount of the goods there. The company needs to sell goods that fit with the culture where they are selling. They need to sell food and beverages that the culture is used to consuming.
SWOT Analysis for Dunkin’ Donuts
One of the strengths of Dunkin’ Donuts is the flexibility of where Dunkin’ Donuts products can be sold. According to the news portion on the Dunkin’...

Other assignments on Dunkin' Donuts: Betting Dollars On Donuts

Marketing Essay

428 words - 2 pages products have their heyday of strong growth and then eventually reach a point where demand remains constant or decreases. After all, remember when CB radios and radar detectors were the rage? When a product reaches the cash cow stage of its lifecycle, the general strategy is to take the money and run. What are the chances that macchiatos will experience a growth surge in the future? With rivals (including McDonald’s and Dunkin Donuts) stealing

Baskin-Robbins Essay

854 words - 4 pages the end goal of being profitable. The authoritative style will not work well if the franchisees are not trained properly. The franchise owner needs to be credible, if not the employees will not believe in, nor try to reach the company vision and goals. In the early 1970’s Baskin-Robbins was sold and eventually aligned with Togo’s and Dunkin’ Donuts to make up Dunkin Brands, Inc. Dunkin’ brands believes that by treating their personnel with

Starbucks Tradeoffs

479 words - 2 pages of many locations. Competition is also putting a chokehold on this company. Places like Dunkin Donuts, McDonalds and Pete’s Coffee are some of those competitors leading the front. Unfortunately for Starbucks, these companies are much cheaper. Customers are noticing that if the experience of a Starbucks is being diluted, then they no longer have the effectiveness to charge such a premium for their coffee. The competitor pressure has forced

Case Study

1303 words - 6 pages house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to BSB, Inc. CAMPUS FOOD SERVICE BSB, Inc., is a large, nationally operated food-services company serving client organizations. The level of service


575 words - 3 pages using the name and trademark of the company. The company will usually provide a significant amount of assistance to the business owner in starting and managing the company. The franchisee pays a fee or royalty in return. Examples of Business Format Franchises include: McDonalds, Dunkin Donuts, Carvel, AMMCO and Fantastic Sam’s. Manufacturing Franchise.  These types of franchises provide an organization with the right to manufacture a product and


727 words - 3 pages -year, $48.5 million contract extension in November that will keep his on-court salary tops in the NBA. #2 LeBron James Total earnings: $61.1 million Salary: $19.1 million Endorsements: $42 million The NBA's top pitchman counts Nike, McDonald's, Coca-Cola, Samsung and Dunkin' Donuts among his partners. #3 Derrick Rose Total earnings: $38.6 million Salary: $17.6 million Endorsements: $21 million Injuries have derailed Rose the past three seasons


3572 words - 15 pages ? b. What is Donald's income-consumption curve? c. What quantities of Qc and Qd will maximize Donald's utility? d. Holding Donald's income and Pd constant at $120 and $1 respectively, what is Donald's demand curve for carrots? e. Suppose that a tax of $1 per unit is levied on donuts. How will this alter Donald's utility maximizing market basket of goods? f. Suppose that, instead of the per unit tax in (e), a lump sum tax of


2002 words - 9 pages available in Starbuck’s flavor but they are also available in Green Mountain Coffee, Newman’s Own, Caribou Coffee, Dunkin Donuts, Tully’s, Foldger’s, and many more (Single). Green Mountain Coffee was smart in taking away their major competitors by having them invest in the K-Cups themselves. Although Green Mountain Coffee Roaster’s eliminated some of their competition with the K-Cups, there are still local competitors out there. Keurig still

Case Study

3684 words - 15 pages grande and venti for coffee sizes. She goes to Dunkin’ Donuts, saying: “Small, medium, and large is fine for me.” As it expands, Starbucks faces another big risk: that of becoming a far less special place for its employees. For a company modeled around enthusiastic service, that could have dire consequences for both image and sales. During its growth spurt of the mid- to late1990s, Starbucks had the lowest employee turnover rate of any

Starbuck Diversity

4459 words - 18 pages reasons is its specialization in their assortment of beverage selections. Most of its competitors focus their business on other items that are not beverages such as Dunkin’ Donuts specializing in donuts. Starbucks is one of the first of its kind to primarily be a coffee shop. While they do sell other products such as baked goods, teas, and other item, their speciality is in their coffee and the vast variety of beverages it can offer to its


2633 words - 11 pages and beverage companies, banks and transportation companies to provide better services at their petrol stations. Companies include McDonald's, Kentucky Fried Chicken, Dunkin' Donuts, Konsortium Transnasional Berhad, Maybank, and CIMB Bank. * PETRONAS Gas Berhad Involved in the provision of gas processing and transmission services to PETRONAS and its customers as a throughput company. Owns and operates the Peninsular Gas Pipeline which is

Similar Documents

Case Study Report Dunkin Donuts : Betting Dollars On Donuts

3457 words - 14 pages Dunkin Donuts Case Study Report Dunkin Donuts : Betting Dollars on Donuts Acknowledgement We are really grateful to course instructor for all kinds of informative information and valuable advice. We are also very grateful to the group members who helped in preparing this project.   Executive Summary Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin’ Donuts have

Dunkin' Donuts Essay

807 words - 4 pages Questions 1 In France, European coffee culture has treated as an experience, their country maintain a unique and sit-down café culture. While Dunkin’ Donuts is representing a quick service with good price image, they should not put the target market on the local people, but on the French tourists from especially North American and Asia. As there is cultural difference between North American and European, American seems like

Financial Analysis Of Starbucks

4799 words - 20 pages %, the price range was between a 102,22 $ high on 20th January 2012 and a 83,31 $ low on November 16th 2012. This can maybe be explained by missing its sales targets in Asia, where they came under higher competition with fast food chains like KFC, Burger King or Wendy's. The Dunkin' Donuts share price increased by 21,72 % in the last year, with a 32,02 $ high and a 23,24 $ low. Interestingly almost half of Dunkin’ Donuts shares are held by

Marketing Management Essay

5742 words - 23 pages radio stations before entering a market. Krsipy Kreme scored a publicity coup in 1996 when it opened its first store in New York City. The company delivered boxes of donuts to the Today Show, garnering millions of dollars worth of national exposure for the price of a few donuts. Even the day of the IPO relied on the buzz from free Krispy Kreme donuts on the floor of the stock exchange. Each local outlet is an emissary for the brand, and Krispy