Dropbox Essay

1124 words - 5 pages

Team no: 13 Writeup Mustahid ali and Sachin Singh

DROPBOX: “It Just Works”
CASE SYNOPSIS: Dropbox, founded in April 2007 by Drew Houston and Arash Ferdowsi, officially launched in September 2008. Drew Houston, is he co-founder and CEO of dropbox, a downloadable application that allowed users to easily share, sync, and store files (photos, documents, videos,ets) across most personal computers and smart phones. The company headquarter is in San Francisco, California. Dropbox is a venture-backed Silicon Valley start up, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts ...view middle of the document...

Later on they launched BETA version for limited group of users who registered through a simple landing page. They used guerrilla marketing, online marketing, viral marketing.

They were more focused on developing part and always try to give the user friendly and secure service, thus they analytics, they trying to do the product segmentation on normal and business basis and try to accelerate the growth. Houston wondered if dropbox should continues its strategy of offering a single products for all users or whether it should segment its diverse and growing user base, perhaps by creating a “professional” version that targeted the “power” user or a separate product for small/medium- sized business. Houston looked forward to discussing these option with his team.

PROBLEM DEFINATION/SUB PROBLEMS:  The main problem was in applying the effective strategy as they were new in the field and their competitors already were doing very well. So to sustain in the market they need the continuous growth in feature’s in the product. Second problem was Funding, they initially got only 2 to 10% of what they needed by somehow later on they manage to survive, but it was hard.

Beta version testing problem: After developing a Mac client, in March 2008 Houston posts video on Digg to generate interest, and beta testers jumps from 5,000 to 75,000 virtually overnite.

Hiring problem: getting the good employee is not a easy task, getting a wrong one might kill your business, Dropbox hires 6 MIT computer science majors, but not much luck with product or business manager hires.

Analytics and developers problem: An Analytics Engineer was hired to improve analytics and optimize customer acquisition efforts.

Marketing and promotion problems: Expensive marketing efforts, such as AdWords, and cost per click, it costs $300 to acquire a paying customer, that was very expensive for the company.

Problem in partnership: Partnering with a PC security software is discussed and an SVP disappoints Houston when he wants to bury the brand. They decide they need a VP of business development soon. Overall it was a simple idea but very challenging to build certainly enough to keep busy for the next five years.

SITUATIONAL ANALYSIS : Most of the time situational analysis is given by the SWOT or PEST analysis but here I am giving you the combine analysis. The first generation of cloud storage services was based...

Other assignments on Dropbox

Week 1 Essay

1698 words - 7 pages can establish one primary project leader with a back-up to assist. The project leader has specific responsibilities each week as follows: a. Schedule the weekly meetings in i-Connect, facilitate and record the meetings. b. Set the deadlines for submissions each week. c. Compile the team submissions into one document and submit to the dropbox. “ONLY ONE” submission is required and this is submitted by the project leader

Finance Essay

499 words - 2 pages Finance FIN 1103 Week 3 Individual Work Perform Time Value Money Calculations Assignment Instructions | To complete this assignment: 1. Answer all of the questions below in the space provided. 2. Reflect on the information presented in this week’s lesson and provide an insightful response to each question writing no more than two paragraphs. | Save and Submit to Dropbox | 1. Save your work as a Microsoft Word 2010 (.docx

Business Law

292 words - 2 pages Rhonda Paul 7/5/2010 Professor Melchiori Week 1 Assignment Reading:  Chapter 9: Traditional and E-Commerce Contracts Chapter 10: Agreement Chapter 11: Consideration and Equity Chapter 13: Genuineness of Assent Assignment:  The following end of Chapter questions are to be written up and the answers in the Dropbox entitled Week 1: Assignment.  The ideal answer will identify the applicable issue, propose a solution and state a

Marketing

438 words - 2 pages Running Head: MM522 Marketing Plan Topic Course Project: Marketing Plan MM522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or

Assignment 5

439 words - 2 pages Universiteit van Amsterdam Business School Intermediate Financial Accounting 7139 Topic Case study Assignment 5 Due date: Friday 12th March 2010 ➢ Hand-in via the Digital Dropbox (Blackboard, Tools) ➢ Maximum of 4 students in a group ➢ Make sure that all assignments include names, student numbers and date of lecture ➢ The bonus of five points is earned when five of six assignments received a ‘pass’ grade

None

432 words - 2 pages EC/315 Midterm Examination Name:__________________________________________ Directions: This test is open-book and open notes and covers the content from weeks 1 through week 4 of EC/315. The test will be typed and submitted in the Dropbox marked Midterm Exam. The midterm is due the last day of Week 4. PROBLEM 1 (Weight 40 points). NBC TV news, in a segment on the price of gasoline, reported last evening that the mean price nationwide is $1.50

Acct 553 Week 3

406 words - 2 pages ACCT553 Week 3 Homework _________________________________________________________ Please provide your answer to each question in the space provided below. When finished, submit to the DropBox. Chapter 7 1. In your "own" words, please describe what a "Suspended Loss" is, how it is generated and when it is becomes deductible. (5 pts) A suspended loss is a capital loss that is suspended until future years because it exceeds passive income

Problems

349 words - 2 pages completed assignment to the dropbox by the due date shown below. Schedule of deliverables: |Week: |Due date: |Deliverable: | |12 |Sunday, November 17 at 11:55 PM |Requirements # 1 - 6 | |13 |Sunday, November 24 at 11:55 PM

Mktg 522 Week 1 Marketing Plan Topic

577 words - 3 pages MKTG522 Marketing Plan Topic: Due Week One Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a

Management

461 words - 2 pages will submit two attachments to the Week 2 Dropbox: (1) a Word doc with the questions and your answers and (2) a copy of the proposed regulation you used for this assignment. (10 points) Illinois Department of Regulation – I am a hunter so this interests me and will impact me with the new deer hunting regulations. This will affect me peripherally as the cost of the permits have increased. 2. Describe the proposal/change. (10 points) The

Identity

551 words - 3 pages advantages: ADVANTAGES:  * Easy to calculate with given data (and the excel-file provided in dropbox) * The data that we used is empirical DISADVANTAGES: * We based our calculation on hypothetical numbers of 1 year * We assume that every succesfull movie leads to a sequel, this not always the case   4) What problems or disagreements would you expect Arundel and a major studio to encounter in the course of a relationship like that described in the case? What contractual terms and provisions should Arundel insist on?

Similar Documents

Principle Of Population Essay

855 words - 4 pages Dropbox Quick Start What is Dropbox? Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox will also automatically save to all your computers, phones, and even the Dropbox website. This means that you can start working on your computer at school or the office, and finish on your home computer. Never email yourself a file again! The Dropbox Folder After you install Dropbox on

Market Structure Essay

855 words - 4 pages Dropbox Quick Start What is Dropbox? Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox will also automatically save to all your computers, phones, and even the Dropbox website. This means that you can start working on your computer at school or the office, and finish on your home computer. Never email yourself a file again! The Dropbox Folder After you install Dropbox on

Aseel Essay

855 words - 4 pages Dropbox Quick Start What is Dropbox? Dropbox is a free service that lets you bring all your photos, docs, and videos anywhere. Any file you save to your Dropbox will also automatically save to all your computers, phones, and even the Dropbox website. This means that you can start working on your computer at school or the office, and finish on your home computer. Never email yourself a file again! The Dropbox Folder After you install Dropbox on

Competitive Analysis

764 words - 4 pages Краткое руководство : с чего начать Что такое Dropbox? Dropbox — бесплатная служба, которая обеспечивает повсеместный доступ к вашим фото, документам и видео. Любые файлы, сохраненные в Dropbox, автоматически сохранятся на всех ваших компьютерах, на вашем телефоне, а также на веб-сайте Dropbox. Это значит, что вы можете начать работу на компьютере в университете или офисе и завершить ее дома. И не придется больше пересылать себе файлы по