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Dlf Strategic Analysis

2244 words - 9 pages

STRATEGIC ANALYSIS OF DLF

DLF INDIA PRIVATE LIMITED

DLF INDIA PRIVATE LIMITED

INTRODUCTION:
DLF Limited (Delhi Land & Finance) is the largest commercial real estate developer in India. It was founded by Raghuvendra Singh in 1946 and is based in New Delhi, India. The company operates through three reportable segments, namely, residential, commercial, and retail. It is associated with the development of residential, commercial and retail properties. The company caters to three segments of the residential market - Super Luxury, Luxury and Mid-Income. The Annuity business of the company comprises mainly of rental businesses of offices and retail. The company is headed by Indian ...view middle of the document...

Lease rentals have been increasing steadily and there is a good demand for quality infrastructure. A reasonable demand is also likely to be generated as the outsourcing boom in BPO moves into the manufacturing sector. Also, the housing sector has been found to grow at an average of 34% annually, while the hospitality industry witnessed a growth rate of 10-15% last year. Apart from the huge demand, India has a good score on the construction front. A Mckinsey report has revealed that the average profit from construction in India is 18%, which is double the profitability for a construction project undertaken in the US. The importance of the Real Estate sector, as an engine of the nation’s growth, can be routed from the fact that it is the second largest employer next only to agriculture and its size is close to US $ 12 billion and grows at about 30% per annum. Five per cent of the country’s GDP is contributed by the housing sector. In the next three or four or five years this contribution to the GDP is expected to rise to 6%. The Real Estate industry has significant linkages with several other sectors of the economy and over 250 associated industries. One Rupee invested in this sector results in 78 paise being added to the GDP of the State. A unit increase in expenditure in this sector has a multiplier effect and the capacity to generate income as high as five times. If the economy grows at the rate of 10% the housing sector has the capacity to grow at 14% and generate 3.2 million new jobs over a decade. The relaxed FDI rules implemented by India last year has invited more foreign investors and real estate sector in India is seemingly the most lucrative ground at present. Private equity players are considering big investments, banks are giving loans to builders, and financial institutions are floating real estate funds. Indian property market is immensely promising and most sought after for a wide variety of reasons.

FACTORS THAT EFFECTED REAL ESTATE BUSINESS DURING TIMES OF RECESSION: There are several factors that have influenced the real estate sector's performance. Some factors include the unemployment rate, income level, FDI investment, rise in the number of young working population, and easy availability of home loans. With this industry being one of the primary contributors to the GDP over the past few years, it is important to note the performance of companies in this sector during the economic slow down. The sectoral ranking, based on consolidated revenues, has shown that the top three companies within this sector had retained their positions from the previous year. There have been a large number of changes in the market leaders as compared to last year. Out of the 10 companies in the previous year, only four of them retained their position among India's top 500 companies. The current challenging economy along with the sluggish demand has had a significant impact on the top-line of most of the realty developers in the country. Some of...

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