This website uses cookies to ensure you have the best experience. Learn more

Defining Marketing Paper

866 words - 4 pages

Defining Marketing Paper
Christopher Davis
MKT 421
August 14, 2012
Willie Larry Jr.


Defining Marketing Paper
This paper will describe the definition of marketing according to Chris Davis and two other sources. The reader will also learn how marketing in an organization the key component to that organization’s success is. Finally, it will provide examples from the business world to support his explanation.
Marketing
Marketing is having a product that the consumer wants and is willing to pay a profit for it; this is the definition of marketing to Chris Davis.
“Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating ...view middle of the document...

There is the function of transporting their product. In this function the organization figures out how to get their product to the consumers to buy. There is the function of storing their product. In this function an organization must figure out a way to store their product so there is always a surplus for the consumer when they are ready to buy it. There is the function of financing. In this function the organization must have all the proper financing before they can even make their product and have all the necessities to keep their business running. There is the function of the risk involved for an organization when having a business. In this function the organization must focus on all the risk involved when opening a business and if the business will even make a profit. There is also the function of building relationships. In this function the organization builds relationships and trust with the consumers and also their suppliers.
“In the process of providing all these choices, marketing drives organizations to focus on what it takes to satisfy you, the customer. Most of the things you want or need are available conveniently when and where you want or need them.” (Perrault, Cannon, & McCarthy, 2011, p. 5)
Examples from the Business World
The examples that Chris Davis chose from the business world were Subway, McDonalds and Wendy’s restaurant chains. All of these restaurant chains have things in common with each other but the most important is the way they have marketing involved to make a profit off of the product they sell. Subway markets the product of subway sandwiches. The point that Subway wants to get across to their consumers is that if a person eats at Subway they will be eating healthier...

Other assignments on Defining Marketing Paper

Powerpoint Essay

2537 words - 11 pages group will share similar traits and behaviors, that urge them to have certain wants needs and desires which in turn causes these people to buy goods or services that will quench these urges. From a marketing stand-point, failing to recognize these traits and behaviors could lead to loss of sales or ruin for any organization. Social, cultural, individual and psychological forces play a big part in defining consumer buying behavior. Culture, sub

Paper

988 words - 4 pages Multiple Choice Quiz Inclass Quiz 7/7/11 20 Individual Staffing Plan Paper Prepare a 1,050- to 1,400-word paper in which you develop a staffing plan for the organization in which you work, or one with which you are familiar. Determine how many people you need to hire and in what functional areas, such as manufacturing, operations, customer service, distribution, marketing, and accounting. Develop strategies to recruit the appropriate

Legal, Safety, And Regulatory Requirements

512 words - 3 pages , NJ: Prentice Hall. Mostafa, G. (2009). Enhancing nurses' knowledge and awareness about risk management: system design. Eastern Mediterranean Health Journal = La Revue De Santé De La Méditerranée Orientale = Al-Majallah Al-Ṣiḥḥīyah Li-Sharq Al-Mutawassiṭ, 15(5), 1135-1144. Radnor, Z., & Lovell, B. (2003). Defining,justifying and implementing the Balanced Scorecard in the National Health Service. International Journal Of Medical Marketing, 3(3), 174.

Project Risk

685 words - 3 pages GOAL DEFINITION AND PERFORMANCE INDICATORS IN SOFT PROJECTS: BUILDING A COMPETITIVE INTELLIGENCE SYSTEM (CIS) François Lacasse Université du Québec à Hull INTRODUCTION This paper describes a "soft" project: the setting up of a competitive intelligence system (CIS) in an agency of government. This case serves to illustrate: 1. how project management methods can be successfully applied to situations where the objectives are, at the

Whatever

1742 words - 7 pages customer. This is in line with the Customer Portfolio to Personal customer, Consumer/Home, Business, Enterprise, Wholesale, and International. 1.5 Organizational Structure Image 1.2 Organizational Structure (Source : AR Telkom 2014) Consumer Service Directorate Focuses on managing the consumer product planning, consumer relationship amagement, consumer marketing and sales and consumer service supervision. Enterprise & Business

Marketing Plan Above The Rest

9654 words - 39 pages Marketing Plan for Above the Rest Arnita McCoy-Dhaamin Dr. Benjamin Bao MKT 500-Marketing Management March 15, 2012 Executive Summary Above the Rest (ATR) is a professional staffing agency specializing in providing only veterans candidates for employment in the workforce. ATR Staffing will serve two distinct customers, companies requiring employees and veterans looking for employment. ATR Staffing will be based in Metro Atlanta

Consumer

8106 words - 33 pages -Concept Theory for Consumer Behavior,” Working paper, Department of Marketing, Virginia Tech . Sirgy, M.J (198lc), “Introducing a ‘Self-Theory’ to Consumer Personality Research,” JSAS. Catalog of Selected Documents in Psychology, 11 33,Ms .2250. Sirgy, M. J. (1981d). ” Testing a Consumer Self Concept Model Using Tangible Products,” paper presented at American Psychological Association, (Consumer Psychology Division, Los Angeles, California

Consumer Behaviors

8162 words - 33 pages ) “Self-Concept Theory for Consumer Behavior,” Working paper, Department of Marketing, Virginia Tech . Sirgy, M.J (198lc), “Introducing a ‘Self-Theory’ to Consumer Personality Research,” JSAS. Catalog of Selected Documents in Psychology, 11 33,Ms .2250. Sirgy, M. J. (1981d). ” Testing a Consumer Self Concept Model Using Tangible Products,” paper presented at American Psychological Association, (Consumer Psychology Division, Los Angeles

Final Strategic Plan

5009 words - 21 pages business. Working with a balance scorecard is a tool that one can use to understand and visualize the strategic objectives. The vision, mission, values and SWOTT Analysis can be included on a balance scorecard during the strategic planning step and will help develop and determine the metric and target of your business. This paper will focus on the critical thinking process of strategic objectives and how the objectives were derived. The

Ibc Case

4994 words - 20 pages ) via Canvas INBOX Prerequisites • • • • • • Upper-division standing Seventy-five semester hours of coursework, including: Management 336 or 336H Credit or registration for Finance 357 or 357H, and Marketing 337 or 337H And credit or registration for one of the following: Accounting 353J, 366P, Business Administration 353H, Finance 353, 366P, Management 353, 366P, Management Information Systems 353, 366P, Marketing 353, 366P

Student

3934 words - 16 pages strategy. • Case studies The Amway case study on The Times 100 website shows how Amway was able to move its business forward by choosing an appropriate marketing strategy. It demonstrates the connection between Amway's own strategies and the defining matrix of strategies developed by Ansoff in 'Strategies for Diversification' published by Harvard Business Review in 1957. www.thetimes100.co.uk [Accessed 12 February 2008] The Coursework4you.co.uk

Similar Documents

Defining Marketing Essay

1514 words - 7 pages Defining Marketing paper Marketing is a tool that proactive businesses use when targeting a market for a product, advertising the product, determining the competition, and achieving customer satisfaction. Included in this paper are definitions of marketing, and a personal definition. In addition, the importance of marketing in organizational success and world examples of organizations and their marketing practices are discussed. Definitions

Doc, Docx, Pdf, Wps, Rtf, Odt

432 words - 2 pages ACC502: OPERATIONS MANAGEMENT ACCOUNTING ASSIGNMENT 1 TRIMESTER 2, 2013 QUESTION 1 Classify each cost item of Ripon Printers into one of the business functions of the value chain, either: (1) R&D, (2) design, (3) production, (4) marketing, (5) distribution, or (6) customer service. ITEM: a) Cost of customer order form | Marketing | b) Cost of paper used in

Reflection Paper

1663 words - 7 pages AB1501 - Marketing Individual Reflection Paper Individual Reflection Paper 2012 2012 It has been a fulfilling 11 weeks as I embark on this reflection paper in the midst of a hectic exam preparation schedule. It is time to review what I have gained and learnt as an individual after attending numerous marketing tutorials and hearing many wonderful presentations. Allow me to recapitulate. Segmentation, Targeting and Positioning

Market Research Essay

1496 words - 6 pages Marketing Pitch When launching a new product within a marketspace it is important to define not only the product, but also the target audience for that product. This market needs to be researched, understood, and then targeted to gain an understanding and feedback on how the product would be received by the consumers. In this paper, we will take a detailed look at a target market for the product that I intend to produce, and how it will appeal