Cross Cultural Perspective Essay

1207 words - 5 pages

Cross-Cultural Perspectives


Week 5 Cross-Cultural Perspectives ETH/316: Ethics and Social Responsibility University of Phoenix

Cross-Cultural Perspectives Cross-Cultural Perspectives


McDonald’s is the largest fast food chain restaurant in the world. Ray Kroc founded the franchise in 1955 in California. McDonald’s server millions of customers daily. The company pride itself on their tasty hamburgers and delicious french-fries. McDonald’s is also known for its quick service and its drive through. The company went from one restaurant location, to locations in different states, to a global corporation. McDonald’s continue to thrive on providing meals at a low cost to ...view middle of the document...

The meaning behind the way this particular meal was arranged is mimicking that the world was created precisely and Japanese are responsible to carry out this tradition. A

Cross-Cultural Perspectives


Japanese meal has more meaning than just food it also shows the role of each citizen. Food preparation was a woman’s responsibility. McDonald’s way of preparing food went against the Japanese traditions, and beliefs (Megan, 2009). Additionally, because McDonald’s did not support the Japanese customs it created conflict. They were criticized and frowned upon by many Japanese. Initially they offered only American style food at the Japan location. Shortly thereafter, they were forced to change the way they did business. They started incorporating some of the Japanese food traditions in their menu. Megan stated that “McDonald’s restaurants experimented with different food items such as Chinese fried rice, curried rice with chicken, and fried egg burgers” (2009). This proves that even in the global sector McDonald’s stand by their commitment to exceed customer expectation. McDonald’s Cultural Issues in Japan: Takes away from the table Not only did McDonald’s had to be concerned about the Japanese preference in their taste of food, and they way it was organized, there was another major concern. Japanese saw McDonald’s as an organization that was attempting to take away their tradition of eating at the table. To the Japanese food meant brining people together for a sense of community. This tradition kept the family together and gave everyone an opportunity to socialize, and bond. The first McDonald’s restaurant in Japan was designed to provide customers with food on the go. Therefore, there were no tables or seats instead there were counters (Megan, 2009). McDonald’s quickly responded to this issue by gradually including table and chairs in their layout. However, there are more counters and stools in most restaurants, but at least they currently have the option to dine together as a family at a table and enjoy their meals. Again, McDonald’s proved that their customers are most important and that they will always try to

Cross-Cultural Perspectives fulfill their needs (Megan, 2009). Ethical perspectives and comparisons in the global organization


The Japanese saw McDonald’s invasion from an ethical standpoint. They saw it as more important for them to uphold their customs and morals than to follow the new trend. They stood firm on what they believed in forcing McDonald’s to alter the way they do business. However, McDonald’s were not the only one to alter their traditions. Japanese also modified their customs to support McDonald’s. This shows that even in the global economy compromise and social responsibility is very important. If organizations and people work together, they can make a difference. McDonald proved that they have ethical values within their organization by respecting the Japanese...

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