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Creating Shared Value Essay

420 words - 2 pages

Incorporating sustainability and Responsible Business Behaviour into the Core Business by

Creating Shared Value: Inclusive Business

Core Values
Our mission is to create an initiative that combines social responsibility, sustainability and business strategy

Training
Proposed Strategies
  

Teach them basics of selling

Commercial knowledge and book keeping
To make them full fledged micro-entrepreneurs

Affect

Make them economically and socially independent

Cognition

Belief in win-win model for both: the company and rural people

Action

Providing necessary infrastructure and training to ladies

Outcomes
  

Improved living standards of poor families increased brand awareness and loyalty in rural areas increasing bottom-line by improving sales growth

Profit Sharing
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 

Affect
 

Cognition
 

Outcome
     

Action
 

Pilot analysis and big-bang rollout Measurable effect and feedback

Outcome
   

Increased goodwill of the Brand Increased revenues Sustainable model Upliftment of the society

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