This website uses cookies to ensure you have the best experience. Learn more

Costco Essay

1960 words - 8 pages

Impact of Environmental Factors on Marketing Decisions of Costco Wholesale Corporation

Environmental factors consist of all the factors and activities which have a considerable impact on the running of the business. Environmental factors have a powerful impact on the normal functioning of the any business, especially in the marketing decisions (Pagell & Halperin, 2000). These factors pose challenges and threats to the success of any business. In order to deal with such environmental factors a firm should enhance its core competencies and make sound strategies (Staff, 2009). There are various factors which would have deep impact on these new services offered by the firm. The firm ...view middle of the document...

2009). These factors are essential to evaluate the marketing mix strategies of the company at the global level. These factors usually cannot be controlled by the businessmen and therefore, a careful analysis of the environment is essential to discover the problems and find their possible solutions.

The economic condition of Costco Wholesale Corporation mainly remains consistent, as the growth rate of the sales of the company is consistent. This is because; on the yearly basis, the growth of the warehouses of the company is moderate and the growth of the membership of the company also runs on the proper track (Taking Stock in Costco Wholesale Corp. (COST), 2008).

The economic factors on which the performance of Costco is based are the systems of tax payment, investment and allowances, sophistication of moving and raising capital, prices of the commodities, fiscal and monetary policies and rates of exchange, etc. (Staff, 2009).

Trade practices and agreements occupy an important place whenever we talk about international business or international operations. Moving of goods and services across borders needs to be controlled through some practices or agreements. Hence, they need to be followed for peaceful operations (Pagell & Halperin, 2000). Costco has been successfully operating overseas by adhering to the various trade practices. Through this, it has been able to improve its customer relations, effectively evaluate and manage the risks, improve its reputation and avoid legal proceeding cost (Chidrawar, Hatch & Kramer. 2009).

Demographic environment segment is the most important segment of the general environmental analysis of the company. The important demographic bases for demographic segmentation are age structure, gender, income distribution, family size, occupation, education, social class, religion, race, nationality, etc. (Staff, 2009).

In international operations, the problem of diversity arises and this is because in every country, there are people of different nations and languages. Doing business at a global level requires a careful analysis and study of the population of those countries where the business has to perform its operations (Hirji, 1999). Costco Wholesale Corporation's population size is very large. The company has its locations in all the major countries of the world with large population mass. The countries, in which the company operates has millions of people who demand for the company's products in bulk. Thus, due to its expanded business in the most populous countries, the company has large volume of sales (Pagell & Halperin, 2000).

Costco Wholesale Corporation is running its business in both developing and developed countries. The population growth rate of both the developed and developing countries is quite increasing, which provide an opportunity to the company to expand its product line, as well as, its sales volume (Staff, 2009). The income level of families of both developed...

Other assignments on Costco

Costco Case Study And Strategic Analysis

3114 words - 13 pages Costco case study and strategic analysis Costco Wholesale Corporation (Costco), one among the few largest wholesaler giant differentiates itself applying unique strategies relating to production and operations, and marketing which make it stand out from the rest of the retailers who are also said to be competitive in the retailing and wholesaling business globally. Costco is one of the innovative wholesalers teamed by very dynamic management

Costco Case Essay

269 words - 2 pages Like Costco’s CEO, Craig Jelenik’s personality whom I consider, from what I have read, has helped a lot to keep the organization like Sinegal did for many years. I would say that Jelenik falls into three of the Big Five Personality Traits: extraversion (because his biggest move as a CEO is to increase Costco’s international presence, and not every person is willing to build relationships with important people from other countries, I would say

American Dream

366 words - 2 pages What is the American Dream?   There are as many opinions on that topic as there are individual minds to think about it.   But one thing stands clear:   People want to feel appreciated and respected.   People want to be happy.   Think about it, most people have to work for a living. Wouldn’t it be great to be able to have all that at once?   Of course! Who wouldn’t want that?   After some research, I have determined that working for Costco can

Manager As A Leader

723 words - 3 pages MANAGER AS A LEADER Dena M White Walden University BUSI 1002-1 March 8, 2015 Craig Jelinek's personality Craig Jelinek has been with Costco team since 1984, and he has done various jobs in those years. He is dedicated to Costco and what the company represents. He became the President of Costco in 2012. If something works don’t change it as in the $1.50 Costco hot dog deal. He worked with the previous President Jim Sinegal and

Walmart Batting

953 words - 4 pages families who shop at discount stores. But the real choice, says Harry Holzer, former chief economist for the U.S. Labor Department, is between "lower-road" employer strategies focused, such as Wal-Mart, on low wages regardless of high employee turnover, versus a "higher-road" strategy by employers focused on higher worker productivity that's supported by higher wages and benefits as well as training and promotion ladders. Mass-retailer Costco


276 words - 2 pages Accounting 1. Stockholders equity = total assets-total liabilities i.e Apple: 118,210 Dell: 8917 2. Accounting equation Missing amount is: a. 1,118,790 b. 93230 c. 55,940 1. Assignment E1-6 Missing amount for condensed balance Costco target walmart Asset 27,140 46,630 193,406 Liabilities 14,779 30809 117,645 Stockholder equity 12,361 15,821 75,761

1-Year Marketing Plan

1789 words - 8 pages get the product across the country, on time and accurate. * Target, Wal-Mart, Kroger, Costco: 4 major store chains Promotion Strategies * Sales Promotion: Demos in stores to get potential customers excited about our product. * Social Media: Our potential customer is on social media, we will advertise there. * Trade Shows: Show product at trade shows to attract retailers. Explanation of Strategies The strategies

Hoffmaster Case

1765 words - 8 pages the industry in Asia/Pacific area. Bottom line is that “opportunities can be found in developed countries, especially for higher-cost degradable, recycled content and other green products in areas with bans on polystyrene foam disposables.” Another opportunity that Hoffmaster can act on is that “Costco plans to open 150 new stores worldwide between 2013 and 2018.” Costco is one of our major customers that supplies are product and we need to

Employment Law

1520 words - 7 pages of the following permits employers to discriminate? p) 1st Am q) Civil Rights Act r) Freedom of Religion Act s) all t) NOTA Answer: D 15. In Cloutier v. COSTCO, a) Cloutier was a member of a recognized religious organization b) visible piercings were determined to be an undue burden to COSTCO’s personal appearance standards c) if Cloutier could prove another COSTCO permitted piercings, this


595 words - 3 pages large discount retailers such as Costco and Sam’s Club. Good order visibility from retailers, coupled with tight management of global logistics, allows Vizio to turnover its inventory every three weeks, twice as fast as many of its competitors, which is major source of cost saving in a business where prices are falling continually. On the other hand, the shift to flat panel TVs has caused pain in certain sectors of the economy, such as those

Whole Foods

826 words - 4 pages appear that WFM is in a better financial position, but that may not be the case, this will be discussed further when we compare the companies’ ratios. Costco (COST) is the final competitor to be contrasted with WFM. They are reporting a net income of $2,377,000 on the income statement, total assets at $33,440,000, total liabilities at $22,597,000, and shareholder’s equity at $10,843,000 on the balance sheet, and finally operating activities at

Similar Documents

Costco Essay

516 words - 3 pages Costco Since Costco came on the scene in 1983, it has grown into the largest membership warehouse club chain in the U.S. A new business documentary by CNBC that first aired Thursday night profiles the retailer and the consumer "craze" it's ignited. Nearly 90 percent of Costco customers renew their memberships yearly, each time for between $55 and $110. Costco breaks even on most of what they sell, which means that most profits come from

Hi This Is Costco Essay

347 words - 2 pages Costco Wholesale Corporation Costco is open to the public and also features privately owned brands like Kirkland signature. Costco Wholesale Corporation is a membership-only warehouse club and is the second largest retailer in the United States, the seventh largest retailer in the world and the largest membership warehouse club chain in the United States. Costco employs 126,929 full and part-time workers in the United States, and 185,207 full

Mgt Case Analysis Costco

401 words - 2 pages Case C – Competition among the North American Wholesale Clubs: Costco Wholesale versus Sam's CLub versus BJ Wholesale 1. List the five (5) most significant strengths and weaknesses of Costco and the primary or support activities in which these strengths and weaknesses are found. Strengths * Good revenue (yearly sales over $300 million generated by warehouse with $131 million actually per store worldwide * Customer Loyalty

Evaluating A Firm Costco Wholesale Essay

1245 words - 5 pages Evaluating a Firm Caroline Wesley MGT/521 Monday, October 1, 2012 Dennis R. Boedeker, MBA, C.P.M., CPIM Certified Advanced Facilitator Assuming the role of a Mutual Fund Manager, Costco Wholesale, a Fortune 500 company, has been chosen for analysis to decide whether to invest funds with the organization. This paper will high-light the results of a SWOT analysis, the internal and external stakeholders