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Costa Coffee Competition Essay

722 words - 3 pages

2012 was a good year for U.K. coffee cafés. Among Leading 100 U.K. chains, the coffee café segment grew sales 12.2 percent, due largely to U.K.-based Costa Coffee (sales up 18.5 percent) and Starbucks (sales up 6.1 percent). Together, these two brands made up over 80 percent of coffee cafés sales within the Leading 100, while the remainder came from Caffe Nero, Wacky Warehouse (Corner Coffee) and AMT Coffee Bars.
New players to the category, however, are expected to heat up competition. Harris + Hoole, a coffee shop concept backed by U.K. retail-giant Tesco, has opened seven stores since the start of the year (for a total of 17). The chain focuses on its independent look and feel, which ...view middle of the document...

Created by technology companies Intel and Bsquare and design firm Pininfarina, the CEM-200 was unveiled at the National Retail Federation conference in New York City. It features a high-definition touchscreen panel that detects when a patron is viewing it, then changes the presentation to engage the customer. (Marketwire 1/14/13)
Costa Coffee plans to open at least four drive-thru units in the U.K. this year. It has been adding more drive-thru sites to its estate since 2011, when it announced plans to operate up to 10 percent of its restaurants as drive-thrus. The company has launched seven drive-thru sites in the last 18 months. (M&C Report 1/2/13)
Starbucks plans to install Starbucks-branded vending machines in offices throughout Europe over the summer as part its Corner Cafe program. Large offices will feature coffee bars where employees can purchase cappuccinos, espressos, chai tea lattes, hot chocolate and basic coffee. Within a few years, Starbucks aims to have thousands of vending machines in Europe, including the U.K. The company first tested the program in Switzerland six months ago....

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