Corporate Responsibility And Marketing Strategies Essay

1967 words - 8 pages

Corporate Responsibility and Marketing Strategies
BUS 508: Contemporary Business
July 24, 2014

Apple is a corporation that is known for obtaining and upholding their reputation as the first to master certain features and pieces of innovative technology. With a major reputation to uphold, great responsibility becomes a leading factor in decision making throughout the organization. The entire fan base and legacy behind the success of Apple and all of their products have a lot to do with their branding. The name Apple and “I” products are all a part of a trademark. It is understandable that major company’s such as Apple conduct business by having outsourced locations to ...view middle of the document...

Provide two (2) examples that support your position.
Apple’s current position on the company’s ethical and social responsibilities appear as though they abide by their own code. Upon researching the company’s website a few main responsibilities stand out from the rest. Accountability, empowering workers, labor/health and safety sound like ideal values that a company would be proud of upholding (Supplier Responsibilities, 2014). Taking accountability for the employees and employers in the company takes great responsibility that when properly executed are outstanding achievements.
However, there a few instances where Apple has not come to live up to the expectations that it sets for the company particularly in their outsourced facilities. The first is that there have been numerous complaints that the workplace environment overseas in China are against code violations of safety. The second factor are reports of unfair working hours per week along with underage employees (Trendall, 2013). As an Apple consumer it is astounding to read news stories of mistreatment of employees and unfair wages and hours worked especially when the Apple website depicts these same concerns as the company’s top priority. It is understandable that major company’s such as Apple conduct business by having outsourced locations to benefit cheaper costs in production however there are still rules that have to be enforced. Managing a production facility from thousands of miles away is a challenge to ensure rules are being not only followed but put into action.
2. Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question.

The impact of the violations that were reported seemed to cause a bit of a stir in consumers that created a questionable image of Apple’s reputation. A few years ago, CNN interviewed a Foxconn worker who said she made less than $1 an hour claiming “I almost feel like an animal,” she said. According to Galanter, Foxconn has also stated that they stand by to appropriate industry standards and national laws to defend the accusations against the company. Apple fans united to demand that the company look into these claims and make a change by creating petitions through websites such as, which had about 200,000 signatures, and, which had roughly 60,000 signatures to deliver to stores in New York, Washington, D.C., San Francisco, London, Sydney and Bangalore, according to CNNMoney (Galanter, 2012).
Current CEO Cook responded the accusations by sending an email to all employees of Apple reinforcing that any notion claiming that Apple does not care about its workers is completely untrue. “Accusations like these are contrary to our values. It’s not who we are,” Cook stated in the email (Galanter, 2012). With Apple responding to such charges against them in this manner is a prime...

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