This website uses cookies to ensure you have the best experience. Learn more

Coors Case Study

528 words - 3 pages

Case Study: Adolph Coors Company
Should Shirley Richard encourage or discourage the Coors brothers to go on “60 Minutes”.

submit to an interview to booster Coors’ image. Public debate and media commentary can present new challenges for organizations that do not have a clear strategic response to those issues (Benn, Todd & Pendleton, 2010). It would be in the company’s best interest to get ahead of the negative press and defend itself against the allegations of racism, sexism, and other biases. If Coors were to refuse an interview it may look like they have something to hide or and it could to the company being judged more harshly. A company’s image in the media can make or break them. Therefore it is important for Coors to have a positive relationship with the media and feel comfortable granting them ...view middle of the document...

False information given during an interview can further damage the company’s reputation and make it much more difficult to save the company’s image. Shirley Richards, director of Coors’ 1978 legislative affairs function, was aware that Coors would be on the defensive during the interview given on “60 Minutes” due to the established nature and format of the show (Argenti, 2013). When participating in an interview with a confrontational journalism program, Coors should try its best to take the offensive. Customers appreciate and respect transparency from leadership and organizations that detail why a particular decision was made (Suyak, 2010). I think that it would be in Coors’ best interest to confront the allegations directly and make a plan to investigate any possible wrongdoing in order to satisfy the public, the labor unions, and their employees. According to Deverell and Olsson (2010, p. 118), “an organization’s ability to adapt to changing conditions posed by a crisis, in terms of stakeholder relations as well as operational crisis management capacity, affects its ability to cope with crises in public perception.”

Argenti, P.A. (2013). Corporate communication (6th ed.). Boston, MA:
Benn, S., Todd, L.R., Pendleton, J. (2010). Public relations leadership in corporate social responsibility
Journal of Business Ethics. Vol. 96, No. 3, pp. 403-423. Retrieved from
Deverell, E., Olsson, E. (2010). Organizational culture effects on strategy and adaptability in crisis
management. Risk Management, Vol. 12, No. 2, pp. 116-134. Retrieved from

Suyak, C. (2010). Fiscal crisis management: a crash course in taking the lead.
American Libraries. Vol. 41, No. 4, pp. 20-21.
Retrieved from
The Holy Bible, ESV

Other assignments on Coors Case Study

Economy Effect Of Marijuana Essay

277 words - 2 pages Modern American History by Alan Renga 2nd Mid Term! You will be given 3 Short Essay questions and 20 Multiple Choice questions deriving from this list! 80 points total! The 1920s Warren Harding then Calvin Coolidge Tea Pot Dome 1st Red Scare Immigration Restriction, Sacco and Vanzetti Langston Hughes, Marcus Garvey, KKK Prosperity, advertising Prohibition, Al Capone Flappers, Clara Bow, Rudolph Valentino Babe Ruth, Jack Dempsey

The Vc Shakeout Essay

2033 words - 9 pages . The shoppers were charmed anyway, and acted on those gut feelings by choosing a coupon from the store that had flattered them over a coupon from a similar store. The study indicates that even flagrant flattery can sway customers. Business Psychology This month we’re looking at flattery and ingratiation, pervasive tools of influence in the workplace. Across the next few pages, we’ll show why insincere compliments and sucking up are effective—and

Hospitals Paper

6014 words - 25 pages I hope to provide in this paper a comprehensive understanding for what the term “hospital” has become. Hospitals are an extremely complex system that man has created and shaped and reshaped throughout history. My goal in writing and researching this paper will be to provide those who read it a clear understanding on how the hospital system got to where it is today, and to shed some light on the many organizations that affiliate with and

Course Syllabus

2610 words - 11 pages | |Recommended |The best way to learn mathematics is to PRACTICE, PRACTICE, and PRACTICE. At least forty minutes of study per day, every day| |Study Time |(including weekends and holidays) is necessary for the success in this class. You may need more (or less) study time | | |depending on your math background and skills. Forty minutes of study


1477 words - 6 pages themselves to the Boeing Values. The Code of Conduct is a certification that occurs on a yearly basis to certify all employees that they will follow the Code of Conduct (The Boeing Company: Ethics, 1999-2012). The Ethics Challenge is where Boeing provides training to help educate employees about certain situations that may arise throughout the day. In this challenge, there are specific case scenarios that can be used (The Boeing Company: Ethics

Assisted Suicide

1015 words - 5 pages Should physician-assisted suicide be legal? While I believe if one chooses to end his or own life through physician assistance for reasons that they chose, the choice should be up to the individual. Physician-assisted suicide should be at one's discretion. “Assisted Suicide, also called Voluntary Euthanasia, is currently a contentious issue in many countries. Because Euthanasia is legal in a few modern democracies: the Netherlands, Belgium

Tanglewood Case 1

797 words - 4 pages of their focal points of having a successful business is having exceeding customer service, and there is no need to go out and acquire new talent when Tanglewood already has the staff capable of developing their KSAOs. However, Tanglewood will need to acquire new talent if the company decides to open up a new store. Should Tanglewood look for new employees or outsource for staffing? In Tanglewood’s case, I would recommend using an outside


1391 words - 6 pages Есе по въпроса: Кои от всички „действащи” лица могат да се разглеждат като морално отговорни и в какво именно? по казуса Форд „Пинто” Корпоративните злодеяния са нанесли повече вреди на обществото от всички улични престъпления взети заедно. Според данни на ФБР сумата от уличните престъпления възлиза на $3.8 млрд. годишно, а загубите от корпоративните измами между $100 млрд. и $400 млрд. годишно

The Penis

1052 words - 5 pages The short story ”The Penis” is written by Hanif Kureishi. The short story is about a penis, which has been separated from its owner Doug, who we hear from later on. At first though we hear about a guy called Alfie who was “a cutter – a hairdresser – and had to get to work”. He is having breakfast with his wife, when she asks him what he did last night, and if he had a good time last night? Alfie can not remember what he did last night, he then

Managed Care Paper

543 words - 3 pages Managed Care and Case Management Care Marvin Lloyd BSHS/402-Case Management 27 August 2012 Virgil Miller Managed Care are techniques employed to help reduce the cost for providing health benefits and a system for improving organizations quality of


439 words - 2 pages The life expectancy is lower; so people are not kept alive with drugs for decades in a virtual sleep state. There is less state education; so kids don't have it drilled into them that their only goal in life is to make money, at the cost of 'everything' else. The health care is less; so diseases, usually brought by Westerners, kill many more than they do in countries where drug companies can make a fortune from selling medicines that aren't

Similar Documents

Coors Ceramics Essay

603 words - 3 pages Case 2 Coors Ceramics I. Problem Definition Coors needed a new information system that would allow the company to be more efficient in terms of managing the business. Having a new information system would allow the company to meet customer demand, have a well-organized delivery system and reduce costs. II. Review of Background Information With Coors’ old system, the company took two days to process new orders. Orders were not tracked

Coors Paper

360 words - 2 pages South Delaware Coors, Inc. Overview Larry Brownlow has an opportunity to invest in a distributorship for Coors beer in the South Delaware area. He has a $15,000 budget for research that he can purchased from a research supplier called Manson and Associates to help him make this decision. Larry also has a $500,000 trust fund coming available to him soon and the option to borrow $400,000 from family members and an additional $400,000 line of

Bpl Essay

1234 words - 5 pages market out from under the established defender. Ex: Encyclopedia Britannica - Encirclement: occurs as an attacking company encircles the competitor’s position in term of products or markets or both. Ex: Steinway - Guerilla Warfare: a firm may choose to hit & run; involves intermittent assaults on a competitor’s different market segments. Ex: Virgin Group/ Jet Blue Case study 1. Wal-Mart: - Strategic decision: small southern towns, a

Mgt216 Essay

714 words - 3 pages The first ethical issue presented in the ethics game simulation was whether to warn consumers about the contaminated product and what information to provide consumers about the contaminant. The second ethical issue was whether to sell a product that does not meet U.S. safety requirements in a foreign market that has lower safety restrictions. G-BioSport was not required to meet prior approval from the Federal Drug Administration before they