Consumer Behaviour Essay

875 words - 4 pages

1/. What do you understand by the term Depreciation, Depletion and Amortization?

2/. Give two examples of assets that each of the above terms is applicable

3/. Define the term Trial Balance and give two advantages and disadvantages of it.

Depreciation: Is a reduction in the value of tangible fixed assets. It also refers to an expense recorded to allocate a tangible asset’s cost over its life. Because it is a non-cash expense, it increases free cash flow while decreasing reported earnings.

Depletion: Is the gradual reduction of natural resources. Unlike depreciation which describes the deduction of expenses due to aging of equipment and property, depletion is the actual physical ...view middle of the document...

When a company is being purchased more than its realizable value, the excess amount is called goodwill. The goodwill amount is being divided by its useful life and it is called amortization.

3/.Trial Balance; A trial balance is simply a list of ledger balances at the end of a particular period. It also refers to the statement that contains all the balances of individual double entry ledger both credit and debit.

The advantages are:
i/. It facilitates the preparation of trading, profit and loss accounts and the balance sheet.
ii/. It shows a summary of ledger balances at the end of the period.

The disadvantages are:
i/. Error of Compensation that is when multiple unrelated errors are committed, but together cancels each other out.
ii/. Error of original entry that is when both sides is incorrect example, if a purchase invoice for £21.00 is enter as £12.00.



INDEX NUMBER: 1011004319





Presby Church of Ghana
Ebenezer Congregation
Mamprobi Assembly
P.O. Box MP 1441
The Managing Director
Danimar Engineering Limited 24th June, 2010
P.O. Box CO 322

Dear Sir,


I want to pursue a Distance Course in Business Administration at the Methodist University to upgrade myself.

I would therefore like to apply for a loan of One Thousand, Five Hundred Ghana Cedis (GH¢ 1,500.00) to enable me pay part of my Tuition Fee.

I will...

Other assignments on Consumer Behaviour

Define Consumer Behaviour And The Value Of Studying It

738 words - 3 pages Mental, emotional processes and the physical activities of people in regards to a product or service they provide is something marketers need to study in order to be market leaders in their respective industries thus the study of consumer behaviour is very vital for firms to survive. Consumer behaviour is the study of individual, group, or organisations and the processes they use to select, secure use and dispose of products, services

Research About Consumer Behaviour Essay

2747 words - 11 pages 1.0 EXECUTIVE SUMMARY 2.0 PART A: CONSUMER 2.1 The Product, Company and Brand The advertisment show the product of Notebook which the brand is HP. This advertisment was taken from Kosmo newspaper date on 24 March 2016. The Hewlett-Packard Company, commonly referred as HP was an American multinational information technology company headquartered in Palo Alto, California. It developed and provided a wide variety of hardware components

Coca- Cola Info

492 words - 2 pages satisfy their needs and desires ("Consumer Behaviour and Target Audience Decisions", n.d.). Wal-Mart is able to showcase these behaviors in their commercials quite well with unknowing consumers happily showing their pleasure of tasting what they believe is another companies’ steak. When the consumer finds out they are eating a Wal-Mart steak they are surprised and state” they would buy the steak the next time they are in the store”. This statements

Introduction To Marketing

595 words - 3 pages Introduction to Marketing Dahlia El-Manstrly Department of Management Marketing Concepts . Marketing dynamics . Consumer behaviour . Market segmentation . Marketing mix . Customer relationship management Marketing definition 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably' (CIM) 'satisfying needs and wants through an exchange process' (Kotler,2009

Social Issues

452 words - 2 pages Social issues Social trend: The use of media as a marketing strategy to influence consumer behaviour Social factors have great influence and importance to businesses as it relates to changes in social structures, consumer lifestyles and behaviours. (100, 2013) Opinions of consumers play an essential role in the growth of a business. As such, businesses often make use of positive reviews from customers to attract new diners. (Solution, 2013

Marketing And Consumer Behavior

8165 words - 33 pages SAMPLE ANSWER 01 CAM CAM Diploma Marketing and Consumer Behaviour December 2010 Contents Task 1: Marketing Principles Task 2: Communication Task 3: Communication, Advertising and Media Task 4: Consumer Behaviour Task 5: Channel Behaviour Appendices: Background information to THE AGE Appendices to task 2 4 - 14 15 - 20 21 - 31 32 - 43 44 - 47 48 - 54 References 55 - 57 Task 1 Word count 1618 Marketing Planning


8106 words - 33 pages by the use of communication channels. Schmoll (1977) quoted in Cooper et al. (1993), developed a model which hypothesized that consumer decisions were a result of four elements as follows: • travel stimuli, including guide books, reports from other travelers and advertising and promotion • personal and social determinants of travel behaviour including motivators, desires and expectations • external variables, including destination images

Consumer Behaviors

8162 words - 33 pages ) suggested a linear five-stage model of travel buying behaviour, which is shown in Figure 2.9. Figure 2.9 Model of Travel-Buying Behavior Source: Mathieson and Wall (1982) p95 2 Model of Consumer Decision-Making Framework Gilbert (1991) suggested a model for consumer decision-making in which is shown in Figure 2.10 This model suggests that there are two levels of factors that have an effect on the consumer. The first level of influences

Customer Behaviour And Luxury Car

998 words - 4 pages Consumer behaviour is extremely complex ever changing matter that is based on many aspects such as culture, social class, life style, gender, locations and many other things. Either purchasing for a need or a want. Motives for purchasing or owning something is different. Automotive industry for instance, individuals can buy car because it will save them time, effort to go to work. Others can buy a car while already having another one for the

Consumer Behavior Insights

4540 words - 19 pages Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO


700 words - 3 pages ------------------------------------------------- MARKETING – TD1 Marketing is the process by which companies create values for customers and build strong customer relationship in order to capture value from customer in return. Kotler, Principles of marketing. I- History of Marketing * Consumer is much more informed than before: * He is more educated, * He can compare at any time (private labels), * He does not

Similar Documents

Consumer Behaviour Essay

656 words - 3 pages stimuli. • Rising ingredient cost: decrease the quantity that is sold to consumers. This is due to the fact that a price increase would be very noticeable, whereas a weight increase would b=not be as noticeable. • Increasing competition: the manufacturers may update any logos and packaging. • Heightened consumer awareness regarding nutrition and ingredient labeling: may source ingredients from other areas and substitute unsaturated fats for animal fats and coconut oils. References Schiffman, O'Cass, Paladino & Carlson 2013, Consumer Behaviour (6th Edition), Pearson, NJ

Project On Consumer Behaviour Essay

633 words - 3 pages the best guarantees of future earnings. These justify the high prices paid. The value of a brand lies in its capacity to generate such cash flows. Buying Behaviour of Consumer : For the potential customer, a brand is a landmark. Like money, it facilitates trade. Faced with a multitude of silent or hard-to-read’ products, whose performance cannot be assessed at first glance customers are confused. Brands and prices make products easier to ‘read

Mcdonnalds Consumer Behaviour Essay

3456 words - 14 pages ekonomis dan bersifat lebih rasional. • Psychological models, diambil lebih banyak akrena lasan psikoligs dan sejumlah faktos sosilogis seperti pengaruh keluarga dan budaya • Consumer behaviour models. Model yang umumnya diambil kebanyakan konsumen, Dilandasi oleh faktor ekonomi rasional dan psikologis. B. Tipe-tipe proses pengambilan keputusan Tipe Pengambilan keputusan ( Decision making) adalah

Consumer Behaviour And Insurance Essay

8708 words - 35 pages insured on the happening of a specified event. Meaning of Customer Buying Behaviour: Before business can develop marketing strategies, they must understand what factors influence buyer‘s behavior and how they make purchase decisions to satisfy their needs and wants. Buyers are moved by a complex set of deep and subtle emotions. Their behavior result from deeply held values and attitudes their perception of the world and their place in it