Consumer Behavior Insights Essay

4540 words - 19 pages

Consumer Behavior Insights

Name :
Student Number :
Course title : Marketing
Course :
Assignment topic : Consumer Behaviour Insights
Lecturer :
Author :

Name :
Student Number :
Course title : Marketing
Course :
Assignment topic : Consumer Behaviour Insights
Lecturer :
Author :

Assignment Coversheet
The Faculty of Business
STUDENT INFORMATION
STUDENT NO. | | SURNAME | |
PHONE NO. | | GIVEN NAMES | |
E-MAIL | |

Instructions for submission are found in the course description. Assignments with Cover Sheets not signed at the bottom will be returned unmarked and ma y then incur a penalty for late submission.

ASSESSMENT ...view middle of the document...

g. not citing correctly the work you have actually read)
OTHER UNACCEPTABLE BEHAVIOUR
 stealing and later using other students' work (e.g. taking discs, picking up other's marked assignments)

 recycling your own work / assignments or “double dipping” (e.g. re-submitting whole or significant parts of assignments across units, across years or across courses)

 Assisting plagiarism - which may involve a student lending work (or by posting it on the Internet for sale) which is intended for submission for assessment, or which has already been submitted, so that it can be copied in part or whole and handed in by another student as that student’s own work.
Students are warned against making assignments etc. available to others, as they then could be regarded as a contributor to plagiarism and may be penalised as if they themselves had committed an act of plagiarism.
Students are expected to be proficient with referencing and must always acknowledge any sources for work that is not their own. Inadequate referencing of cited materials is considered to be plagiarism. Details of referencing can be found on the following University web address: http://federation.edu.au/students/assistance-support-and-services/academic-support/learning- and-study/resources or http://federation.edu.au/students/assistance-support-and-services/academic- support/learning-and-study/preventing-plagiarism

Student’s Statement
I have read and understood the information provided on this assignment cover sheet relating to plagiarism and other unacceptable behavior and therefore declare that the attached work is entirely my own, except where work quoted is duly acknowledged in the text, and that this work has not been submitted for assessment in any other course or program.

Signature | | Date | |

BUMKT5901 Assignment (Individual)1: Report marking criteria
CRITERIA (Total Marks = 20) | |
Content (80%) | Comments |
Executive Summary that provides an overview of the report and clearly articulates the key insights and justification for these insights | |
Clear description of the consumer | |
Clear statement as to the nominated product that will be or was purchased | |
Analysis of purchases based on marketing and consumer behaviour theories | |
Analysis concludes with key insights on purchase behaviour | |
Analysis of purchase of the nominated product with a focus on what influenced the purchase along with key insights | |
Appendix listing ALL purchases for one week incorporating a relevant and structured categorisation of all purchases | |
Structure (10%) | |
Follows required structure as per checklist | |
Demonstrates use of colour, headings, layout to enhance presentation of argument | |
Integrates tables, charts or diagrams to enhance communication of information | |
Appropriate and adequate use of references and correctly structured reference list | |
Style (10%) | |
Literacy standard—sentences...

Other assignments on Consumer Behavior Insights

Expected Value And Consumer Choices Essay

1441 words - 6 pages /behavioral_finance/behavioral5.asp Recovery Accountability and Transparency Board. (2014, May 1). The American Recovery and Reinvestment Act. Retrieved from http://www.recovery.gov/arra/Pages/default.aspx Thaler, R. H. (1980). Towards a positive theory of consumer choice. Journal of Economic Behavior and Organization, 1, 39–60. Retrieved from http://www.eief.it/butler/files/2009/11/thaler80.pdf Tvorik, S. (2014). Assignment 2: Expected Value and

Marketing Essay

1759 words - 8 pages markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal

Disney Positioning

2925 words - 12 pages 4D Theater Disney will be able to cut down cost in the long run. Since Disney will now be targeting segments based on demographics (sub-culture), it should hire employees from the same background for CRM. If an Asian calls on Disney’s hotline the call should be received by an Asian, for this Disney must have an effective database where it can identify the location of the incoming calls. 18 Annexure 4DTheater 19 48 Smart Chair Theater 20 21 Customized Products 22 Reference Books Consumer behavior by David L. Loudon & Albert J. Della Marketing Insights from A to Z (2003) by Philip Kotler 23

Strategic Management

1595 words - 7 pages management involves strategy development, which is comprised of five stages. Discovery requires all members of the team to individually gather information on an agreed upon set of attributes affecting the organization. Strategic thinking, which can be defined as ‘the generation and application of business insights on a continual basis to achieve competitive advantage’. Strategic planning stage utilizes the insights form the strategic thinking

Mba Thessis

5063 words - 21 pages performance of products that are purchased. Joining a business firm following graduation from college requires adapting to a new reference group and, subsequently, a new lifestyle that may demand a different style of dress and behavior. d. Previous decisions: Although the desired performance of a product and actual performance of a product may be in balance, a consumer may purchase another product simply because a change is desirable. e

The Impacts Of Social Media

1472 words - 6 pages Social Medias Impact on Consumer Behavior With today’s technology the use of social media has taken the world by storm, with millions of people able to rate, review and share opinions on products at the palm of their hands. The high usage of social media sites is creating a new medium for companies to communicate with consumers on a personal level they were not able to years ago. With the usage of smartphones sky rocketing consumers are now

Crm Curriculum

2004 words - 9 pages transactions cost analysis, agency theory, relational contracting, social exchange theory, network theory, game theory and interorganizational exchange behavior. Resource allocation and resource dependency perspectives and classical psychological and consumer behavior theories have also been used to explain why organizations and consumers engage in relational behavior. An overview of these theories will help develop insights on CRM from multiple

Bank

2001 words - 9 pages , 2008, P.349-359) that strategy can improve the awareness of customers need and behavior. Focus on long terms reciprocation between consumers. Targeting more effectively and the cost is lower. SCBL offer the benefits to the online consumer such as the travel insurance, bill payment and credit card rebates etc. SCBL (2012C) SCBL also sent out the e-mail and SMS to them for notify the latest promotion. Building one to one

Marketing And Consumer Behavior

8165 words - 33 pages SAMPLE ANSWER 01 CAM CAM Diploma Marketing and Consumer Behaviour December 2010 Contents Task 1: Marketing Principles Task 2: Communication Task 3: Communication, Advertising and Media Task 4: Consumer Behaviour Task 5: Channel Behaviour Appendices: Background information to THE AGE Appendices to task 2 4 - 14 15 - 20 21 - 31 32 - 43 44 - 47 48 - 54 References 55 - 57 Task 1 Word count 1618 Marketing Planning

Ethical Stewardship

1747 words - 7 pages health of the organization. The concept of social responsibility is an ideology of ethical behavior that upholds that people and stakeholders should act in the interest of the greater collective good. Typically, social responsibility addresses the ethical obligations of organizations to sustain the law, while complying with environmental and social regulations that are sustainable for economic development. Stated simply, social

Final Notes

2361 words - 10 pages , to control. Competition, the economy, natural disasters, technology, geo political (war), regulations, shifting demographics. Reflect on how macroenvironmental influences affect the company strategic marketing efforts, especially the creation of a strategic marketing plan Week 2 TCOs C, H Consumer Buying Behavior Chapter 5: Creating Customer Value, Satisfaction, and Loyalty, pp. 118-130 Chapter 6: Analyzing Consumer Markets, pp. 148

Similar Documents

Powerpoint Essay

2537 words - 11 pages , Symbolism and Market Behavior: ATheoretical Approach. Journal of Marketing, 31(4), 22-28. Henderson, N. R. (2011). The Value of Customer Insights. Marketing Research, 23(2), 28-29. Kassarjian, H.H. (1971, November). Personality and Consumer Behavior: A Review. Journal ofMarketing Research, 8(4), 409-419. Madhavaram, S., & Appan, R. (2010). The potential implications of web-based marketing communications for consumers' implicit and explicit Schiffman

Scope And Goals Essay

279 words - 2 pages new way to redeem products by accumulating loyalty points. Statement of Scope and Goals: The functions for the project development of the Frequent Shopper Program include tracking the customer’s purchase behavior, in which the customer’s interest and product purchases are analyzed. This type of marketing research will provide all the stores an analysis with the insights of what the customers like to buy, their favorite brands, and

Culture At Home Depot Essay

526 words - 3 pages I just got back from a long stay in Sante Fe to gather my thoughts on innovation and design to see what I consider to be one of the great enemies of innovation—Home Depot’s CEO Bob Nardelli—bite the dust. Nardelli is a classic, GE-trained Six Sigma, command-and-control CEO and he imposed his mechanical process on a company that was known for its great fuzzy-front-end, pro-consumer culture. At a time when companies are learning that they are in

Saxonville Sausage Essay

782 words - 4 pages has done very well in understanding the target consumer behavior, values, and unmet needs using the four-step research methodology. Step one of the process was a round of qualitative research consisting of preparing and conducting pilot group sessions. The groups consisted of 25-50 year old housewives or heads-of-households, identified as the target consumer using Attitude and Usage (A&U) data, and helped gain the insights, behaviors and needs of