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Consumer Behavior Insights Essay

4540 words - 19 pages

Consumer Behavior Insights

Name :
Student Number :
Course title : Marketing
Course :
Assignment topic : Consumer Behaviour Insights
Lecturer :
Author :

Name :
Student Number :
Course title : Marketing
Course :
Assignment topic : Consumer Behaviour Insights
Lecturer :
Author :

Assignment Coversheet
The Faculty of Business
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Instructions for submission are found in the course description. Assignments with Cover Sheets not signed at the bottom will be returned unmarked and ma y then incur a penalty for late submission.

ASSESSMENT ...view middle of the document...

g. not citing correctly the work you have actually read)
 stealing and later using other students' work (e.g. taking discs, picking up other's marked assignments)

 recycling your own work / assignments or “double dipping” (e.g. re-submitting whole or significant parts of assignments across units, across years or across courses)

 Assisting plagiarism - which may involve a student lending work (or by posting it on the Internet for sale) which is intended for submission for assessment, or which has already been submitted, so that it can be copied in part or whole and handed in by another student as that student’s own work.
Students are warned against making assignments etc. available to others, as they then could be regarded as a contributor to plagiarism and may be penalised as if they themselves had committed an act of plagiarism.
Students are expected to be proficient with referencing and must always acknowledge any sources for work that is not their own. Inadequate referencing of cited materials is considered to be plagiarism. Details of referencing can be found on the following University web address: and-study/resources or support/learning-and-study/preventing-plagiarism

Student’s Statement
I have read and understood the information provided on this assignment cover sheet relating to plagiarism and other unacceptable behavior and therefore declare that the attached work is entirely my own, except where work quoted is duly acknowledged in the text, and that this work has not been submitted for assessment in any other course or program.

Signature | | Date | |

BUMKT5901 Assignment (Individual)1: Report marking criteria
CRITERIA (Total Marks = 20) | |
Content (80%) | Comments |
Executive Summary that provides an overview of the report and clearly articulates the key insights and justification for these insights | |
Clear description of the consumer | |
Clear statement as to the nominated product that will be or was purchased | |
Analysis of purchases based on marketing and consumer behaviour theories | |
Analysis concludes with key insights on purchase behaviour | |
Analysis of purchase of the nominated product with a focus on what influenced the purchase along with key insights | |
Appendix listing ALL purchases for one week incorporating a relevant and structured categorisation of all purchases | |
Structure (10%) | |
Follows required structure as per checklist | |
Demonstrates use of colour, headings, layout to enhance presentation of argument | |
Integrates tables, charts or diagrams to enhance communication of information | |
Appropriate and adequate use of references and correctly structured reference list | |
Style (10%) | |
Literacy standard—sentences...

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