This website uses cookies to ensure you have the best experience. Learn more

Confectionery Industry Essay

1116 words - 5 pages

4/14/2015
4/14/2015

Umer Rizwan
Umer Rizwan
S.M.RAZA
S.M.RAZA
Faiq Mehfooz
Faiq Mehfooz
Arsalan Waseem
Arsalan Waseem
CONFECTIONERY IN PAKISTAN

CONFECTIONERY IN PAKISTAN

Table of Contents
OVERIVEW 2
CONFECTIONERS 2
BAKERS 2
TRADE BODY 3
DEMAND: 3
SUPPLY 3
RAW MATERIAL AND ITS SUPPLY 4
MARKET ASSESSMENT: 5
MARKET SIZING AND LENDING POTENTIAL 5
OWNERS PROFILE 7
BUSINESS CYCLE 7

OVERIVEW
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. In general, though, confectionery ...view middle of the document...

BAKERS
* Dilpasand
* United King
* Sohny Sweets
* Nirala Sweets,
* Ideal Bakers,
* Copper Kettle,
Our main focus in this report will be on the unorganized or generic sector and its product which includes Bakery biscuits, Nimco, sweets, potato chips and other products.
TRADE BODY
There are two prominent trade groups involved in this industry namely,
1. Pakistan Biscuit & Confectionery Manufacturers Association
2. Pakistan Food Association
DEMAND:
According to Pakistan Biscuit & Confectionery Manufacturers Association, Pakistanis Bakery and Confectionary Industry has grown with an average annual rate of 6.5% to 7.5% during 2002-2010. The demand for products is subject to raw material prices and changing consumer trends. Driven by advertising initiatives, consumer preferences are continually changing in favor of new packaged products, chocolates and other snacks. Independent retailers and wholesalers are still the largest delivery channel to customers. Foreign or imported brands as well as large scale local confectionery companies are successfully targeting the lower segment of the market by introducing low end products between the price range of PKR 5 to PKR 25. The demand is still quite high for traditional occasions such as religious and weddings. Although considering rising inflation, economic instability and reduction in consumer purchasing power makes it increasingly difficult for the middle class to afford such products and thereby reducing consumption.
SUPPLY
The supply of other food products (Bakers and Confectioners) is currently sufficient to fulfill customer needs but in such an industry opportunity, growth and higher sales are achieved through a demand pull generated by introducing new and innovative products, product substitution and varied packaging. The industry has grown rapidly over the last decade with numerous household brand names emerging on the scene and gaining success. However, challenges for future growth and new entrants are: increasing prices of raw material, high dependency on advertising and brand creation, excise and import duties on raw materials.

RAW MATERIAL AND ITS SUPPLY
Major Raw materials required are,
* Flour
* Sugar
* Grains
* Eggs
* Dry fruits
* Wheat
* Oil, Ghee
* Milk
* Butter
* Vegetables
Most of the business owners rely on the same suppliers to meet their business needs, except for a few who place reliance on many suppliers or are not satisfied with their suppliers. Raw Material needs are met locally buying from the same location or same city, although the number of suppliers mostly comprises from two to five or even more, but predominantly the segment relies on same suppliers for their material needs.

MARKET ASSESSMENT:
At present, the Baker and Confectioners segment in Pakistan is part of the...

Other assignments on Confectionery Industry

Itc Report

5844 words - 24 pages Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its

Marketing Essay

4989 words - 20 pages • Adults 55% / Children 45% / UK (domestic) 90+% • ABC1 50% vs. 38% population • Key catchment area 75-150 miles radius to the south of Birmingham Pricing In the confectionery market, the price of the products, and the amount of planning prior to purchase are both relatively small. In the leisure industry generally, and specifically for a visit to Cadbury World, the commitment e.g. admission price, travel costs and time to plan the visit are

Waste Water Management

1762 words - 8 pages from urban development to food production and industry depend. It is essential that wastewater management is considered as part of integrated, ecosystem-based management that operates across sectors and borders, freshwater and marine. What is Waste water: Wastewater, also written as waste water, is any water that has been adversely affected in quality by anthropogenic influence. It comprises liquid waste discharged by domestic residences

Brand

3479 words - 14 pages Birmingham selling cocoa. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. Cadbury India had posted 29% jump in sales at Rs 2,652 crore for the year ended December 2010, the first year after US-based food giant Kraft acquired it.1 (Refer Exhibit 1 for financials) The Company employs approximately 140,000 people and has

Business Environment

8213 words - 33 pages ------------------------------------------------- D3. Demonstrate convergent, lateral and creative thinking. ...25------------------------------------------------- ------------------------------------------------- Conclusions ...26------------------------------------------------- References 14 | Introduction: Cadbury Schweppes is renowned for its confectionary and beverage brands in UK as well as global brand of confectionery and beverages, involved in

Case Analysis: Cocoa Sublime

3441 words - 14 pages Definition • Cocoa Sublime operates in Australian chocolate making industry. This industry is just a part of entire confectionery market. Even the firm is family owned chocolate manufacturer. With the quality of Cocoa Sublime chocolates, the industry can be named as high quality chocolate making industry. • In terms of customers’ perspective, the industry is not global yet. But in terms of suppliers’ perspective, the industry is global as Cocoa

Cadbury Beverages Inc Crush Brand

2906 words - 12 pages SUMMARY Introduction p.2 I- The carbonated soft drink industry in the US - Industry structure p.4 - Industry economics p.5 - Brands & Products p.6 - Consumption behavior p.7 II- Changes in the orange category during the period 1985-1989 - Orange category p.8 - Relation between market share & market coverage p.11 - Relation between market share

Case Study Report - Dunkin Donuts : Betting Dollars On Donuts

3457 words - 14 pages company has expanded its range of products to several types of hot and cold beverages, baked goods and confectionery items other than donuts and the new breakfast to go menu. Along with that, Dunkin Donut maintains its simple and straight-forward morning snacks. This gives it a competitive edge of distinction against its competitiors. This may enable Dunkin’ Donuts to persist in the competitive industry with newer dimensions. Consumers: The

Case Nespresso

2671 words - 11 pages Nestle - Nespresso Marketing Strategic About Nestle Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Swiss. Nestle’s products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestle’s brands have annual sales of over 1 billion Swiss francs including Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffer’s

Business Strategy

7849 words - 32 pages Nestle – one of the largest food and beverage companies in the world Nestlé S.A. (French pronunciation is a Swiss multinational food and beverage company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues.Nestlé's products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. 29 of Nestlé's brands have annual

Pfier Wyeth M&A Transaction Analysis

8308 words - 34 pages cholesterol reducer; Zoloft, an antidepressant; Zithromax, an oral antibiotic; Diflucan, an antifungal product; and Viagra, the famous treatment for erectile dysfunction. Warner-Lambert Consumer markets a number of leading consumer brands, including such over-the-counter healthcare mainstays as Benadryl, Sudafed, Listerine, Visine, Rolaids, and Ben Gay; in the confectionery area, Trident, Dentyne, Certs, and Halls; Schick and Wilkinson Sword shaving

Similar Documents

Indian Food Processing Industry Essay

2141 words - 9 pages is significant for India’s development because it has important link and synergy with industry and agriculture, the two main support of the economy. SOURCE: FAIDA / Ministry of Food Processing Industries India's food-processing sector covers fruit and vegetables; meat and poultry; milk and milk products, alcoholic beverages, fisheries, plantation, grain processing and other consumer product groups like confectionery, chocolates and cocoa

Samsung' Growth Essay

852 words - 4 pages Where the organization is today and how it got there??? On March 1, 1938, a business started by Byung-Chull Lee, focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. A little more than a decade, the business owned flour mills and confectionery machines, its own manufacturing and sales operations, and ultimately named Samsung—which means "three stars" in Korean. In 1970, Samsung-Sanyo

Eskimo Pie Essay

1733 words - 7 pages sections illustrate a historical and financial analysis of the frozen novelty industry. The last section refers to the different alternatives that Eskimo Pie has to go public. Historical Background Innovative ideas can start with day-to-day needs and Christian Nelson was able to spot one. When working in a confectionery store, Nelson was confronted by a little boy’s indecision between a chocolate bar and a scoop of ice cream. The idea of

Mba Kraft Management Essay

2399 words - 10 pages Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials