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Commuinication Media Essay

1397 words - 6 pages

Health Care Communication Methods
DeAndrea Wheeler
HCS/320
June 11, 2013
Chalon Washington

As the Communication Coordinator for this well known drug manufacturer, we will now debate and discus how we will get information to the public about the negative effects that our medications are causing the public. Our goal, as a vital asset to the public and medical community, is to convey all concerns to our community in a very sensitive and careful way. Using the power of newspapers, radio, internet, social networking and news related companies. The local news has already reported that a well-known public figure has been effected which goes against the health portability and accountability ...view middle of the document...

Two other good methods are television and radio. These methods are beneficial because they are cost effective. It allows the communication coordinator to reach the audience directly, while showing attentiveness, emotion and concern about the negative effects caused by our medication. All these tactics seem like they will work however there are disadvantages with sticking to traditional media outlets instead of using social media or electronic sites. Some main concerns the coordinator will have with using traditional media is that it can only reach a limited amount of people and the company is restricted to a small scope of listerners and readers. According to the national center for education statistcs the U.S. reads between the 8th and 9th grade reading levels. (NCES, 2003). The lack of education and the advancement of technology will minimize the effectiveness of radio, magazines and newspapers.
The communication coordinator will continue talking about the different methods of communication. By discussing the advantages and disadvantages of using electronic media, to get information to the public without breaking any HIPAA laws. Some advantages of electronic communication, is that the media tends to be very fast, cost-effective and convenient. Electronic communication will let the coordinator combine numerous media; text graphics sound and video in a single message. This will also give the coordinator the chance to set up a website to give good credible information directly targeted to the population that is effected by the medication, with less chances of interfering with the laws set in place by the HIPPA act. This form of media can result in far more meaningful communication tailored to the population effected by the national drug manufacturer medication. Increasingly doctors are communicating with other practitioners, hospitals, clinics and patients via portable devices. However these attributes contains disadvantages. The technology that enables health care providers and the rest of the nation to keep in touch can also invade privacy. The main disadvantages of using electronic communication, is security. Computers can be hacked, and affected with computer virus. Communication electronically in this particular scenario can also make it difficult, for all affected to understand the message the same. The speed at which the messages are transmitted, often, changes the structure of the message which at times, can be misinterpreted. False or Phantom sites are also a concern. Some foes of this company or medical manufacturing companies may release false or exaggerated negative reports. This could cause the public to lose trust in our efforts to give valuable information and hinder patients to trust products. Electronic communication will lack the human touch.
Now we will talk about the disadvantages and advantages of social media facebook, twitter, YouTube, and LinkedIn are social networking platforms that are set up and created by web...

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