This website uses cookies to ensure you have the best experience. Learn more

Commercialisation Of Tablet Tv Essay

4390 words - 18 pages

1. Concept behind business opportunities

Attributed to the advance in technology, particularly the evolution of Internet, people can access virtually unlimited amount video contents via web streaming such as YouTube. Consequently the purpose and concept about television have been changed. Traditionally it is electronic device that shows fixed channels offered by television broadcasters but more people nowadays want TV that can provide interactive features, for example watching video contents from the web whenever they wish to, accessing Internet, even want to have social network services, Facebook or Twitter.

Accordingly many big TV manufacturer acknowledged new demand in the market ...view middle of the document...

Taking advantage of changes in market environment and using of latest technology, the idea of the tablet T.V. will be able to exploit the business opportunities.

2. Intellectual property protection

There are various types of intellectual protection according to IP Australia (2012), which are patents, trade marks, design, copyright, circuit layout right, trade secret and plant breeder’s right. It will be a patent among them that is used to protect intellectual property will be. According to English and Moate (2010), a patent is legally enforceable and grants the owner of intellectual property exclusive right to commercially exploit the invention in Australia for twenty years.

Currently world TV market is dominated by big three company, led by Samsung, LG electronics and Sony. Based on the figure from 2011 statistics by Reisinger (2011), those big three accounts for 48% of total world TV shipment. Even though the idea for this tablet TV has great opportunities in reality it is extreme difficult to manufacture and compete with giant companies in the market considering it requires huge initial capital investment and substantial ongoing cost.

Given that market characteristic, best way to make the idea commercially viable will be selling the idea to big T.V. manufacturers via licence. With this way, the ownership of patents will be retained together with licensing right, royalty program. Such method can generate revenue from license fee on sales of the tablet TV. Since standard patent requires a lot of cost and time, at initial stage provision application will be adopted to lodge application to IP Australian (2012). Benefits for this option is that, although it does not guarantee protection of its own, it is practical approach to establish early priority date. It will be useful especially for highly competitive and rapid changing market like TV industry.

3. Market viability

Potential Demand
• Market Size
As such a product, tablet TV, that is proposed before is not currently available in the market, it is difficult to estimate size of the market. In other words, it is regarded as new opportunities in uncontested market. Nevertheless, since it belongs to smart TV category, it is possible to calculate roughly the market size on the basis of data from the smart TV statistics.

A report from The Consumer Electronics Association (World TVPC 2012) reveals that 260 million TV set were sold in 2011. It also suggests that world television sales are expected to grow just 20% from 2012 to 2013. Smith (2012) stated on his report on the website that about 20% total television shipped in first quarter of 2012 were smart TV. According to article from (2012), United States currently is the biggest market for smart TV and followed by China and then Japan.

• Market growth
While overall global TV sales will remain sluggish, it is expected that the smart TV will be major driving force for growth in TV industry....

Other assignments on Commercialisation Of Tablet Tv

Angels And Demon Essay

2617 words - 11 pages starts off with a brief which was the discussion of whether the project was on angels or demons, then in week 2 we did some research and developing, looking at short featured films to get some inspiration, such as the Benylin tablet, Vauxhall Corsa and Mascot advertisements to get some inspirations on CGI characters interacting with an interior or exterior environments. for example the Benylin Ad which showed a man suffering from a cough and

Netflix Essay

1197 words - 5 pages Netflix Carlos A Martinez Eco/365 Jan 08, 2013 Douglas Holbrook Netflix Inside the large video entertainment industry is Netflix Inc., which was founded in 1997. In 2008 the video rental and retail combined to make up $26.7 billion of Netflix’s market (Schneider, 2010). This market can be separated into a number of different groups DVD vending kiosk, online rental and sales, mail delivery services, and video demand services accessible

Annual Report

699 words - 3 pages global fiscal policies; however, they were able to profit more than previous years. In 2013, the mobile market was able to have high revenues from strong smartphone sales that out did the market growth doubling tablet sales in the year. The TV sales were able to stay afloat despite the global economic downturn keeping the number one position in the market. Within the company they were able to hire more research and development personnel to help

Nintendo Analysis

954 words - 4 pages Tiffin University Marketing Management Current Events Submitted for MKT 523 Marketing Management Professor Kellie McGilvary By: Allen Hager Omaha, NE July 29, 2011 Nintendo is now having to compete with Apple with their new 3DS game device and are having to cut prices to be competitive with the iPad, iTouch and iPhone devices. This is very important because, “Nintendo is showing the most acute signs of pain from a wave of

Has Society Benefited From The Rapid Advancement Of Technology?

1992 words - 8 pages phone a friend. The tablet takes the idea of a smart “phone” one step further with a huge increase in viewing/interactive real estate. The larger screens of tablets made viewing your favorite TV shows and playing your favorite games a true pleasure. With these devices you can make painfully mundane things more fun; for instance you can watch your favorite TV show while waiting in line at the DMV, or play a game of candy crush at the doctor’s

Unit 3 P5

1428 words - 6 pages wikipedia Cookie Dough originated at the Ben & Jerry’s Burlington Scoop Shop from an anonymous suggestion. Ben & Jerry’s Cookie Dough Ice Cream is made up of 17% chocolate chip and chunks. of chocolate. Ben & Jerry’s target their ice cream at younger people, mostly teenagers. Ben and Jerry’s target the younger market by using unique paper like animations in their campaigns and tv adverts, they also use bright bold lettering and colours on their

Mobile Computing

2173 words - 9 pages in there account, or transfer from one account to another. Or going into our favorite coffee house and just scanning out phones for discounts and even to pay. One example is the Starbucks gold card, you can download the app onto your phone and instead of carrying the card you just pop out your and scan. Another benefit is with the tablet, it not only allows us to have a portable computer at hand but it’s a great way to keep young adults

How Technology And Social Media Control Children And Adolescents

4206 words - 17 pages that it is impossible to keep up with it. Most of us have more than five electronic devices at our homes. For example, we own a TV, desktop computer, laptop, tablet, iPod, or smartphone. How can we manage the time of usage to children and adolescents? Very self-isolated, children are not as active as children used to be years ago. New educational apps are being introduced to these electronic devices for young children. Therefore, instead of

Blackberry Repositioning Strategy

2506 words - 11 pages , presumably to ensure that the actions of the business would better mirror the assertions of the brand in terms of customer-centricity. Recommended Promotional Mix elements From September 2014, Blackberry has launched a new campaign where they are concentrating again on B2B model named "Work Wide" with the launch of Blackberry Passport.(Maddox, 2015, They have also launched a new tablet called SecuTab in summer 2015 and now a new


9350 words - 38 pages but also requires establishment of its quality assurance on their product. For PC market, there are constantly emerging new brands such as the emachines and Positivo targeting mainly at low income families with low cost product. The latter even has an innovative product call the PCTV that combines both PC and TV set in the same device. (Bogdan Botezatu. www. Apr 2008) Nonetheless, threat of new competition directly


5278 words - 22 pages , which you can use for marketing.  Big console games still rely heavily on events, news reviews and other PR. High advertising spends across TV, radio as well as online, launch parties and a number of other channels. Naturally, most developers don’t have these budgets so it is unlikely, for example, that you would even consider a TV ad in the early stages of your game marketing plan (if your game becomes the next Clash of Clans then you might well

Similar Documents

Retailing Essay

1246 words - 5 pages from mobile phones to smart phone to tablets and to TV will happen sooner than later. And we want to be part of that story,” says Sharma. With presence in nine countries, Sharma at the moment is focusing on the domestic market and wants to capture all the available screens in the country. That may not be too tall a claim as the India Quarterly Media Tablet Market Review for the second quarter of this year shows Micromax has 18.4 per cent of

Marketing Strategies Of Apple Inc Essay

2475 words - 10 pages corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone Smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production

Brand Audit On Samsung Essay

2468 words - 10 pages important to realize that this ranking is purely in terms of branding.If we look at the turnover and sales,Samsung has been racing ahead.They have been clever by not letting the bottom line get affected as they develop their brand.We look at the steps that Samsung is taking to improve its branding. 1)Pricing-Samsung has been a leader in smartphone technology today.They are the largest name in American Consumer TV market.They are the only competitor of

Samsung Strategy Essay

788 words - 4 pages March 10, ahead of all rivals. Cameron filmed the Black Eyed Peas’ performance in 3-D at the event. “When you look back 10 years from now and everything you see is in 3-D, you will be able to say, ‘I was there. I was there in the center of the whole wide world when the future began,’” Cameron said at the time. Yoon, 57, reviews Samsung’s global TV production, inventory and shipments in real time from six monitors in his office. He raised his 3