This website uses cookies to ensure you have the best experience. Learn more

Clean Edge Essay

265 words - 2 pages

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson ...view middle of the document...

One strategy is to release Clean Edge as a "niche" product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company's current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision--not just for Clean Edge, but for its effect on the entire company.

Learning Objective
Explore issues associated with strategic product positioning. Review new product development process and understand the importance of evaluating product-company and product-market fit in assessing new product opportunities. Understand the importance and marketing implications of determining whether a new product is a big breakthrough or a simple line extension.
Subjects Covered
• Marketing strategy
• New product marketing
• Product positioning
• Profitability analysis
• Quantitative analysis

Other assignments on Clean Edge

Close To The Water Essay

735 words - 3 pages Close to the Water’s Edge The short story Close to the Water’s Edge shows us the result of a boy’s unstable childhood. The boy must find his own identity and search for a normal way of life. His own parents lacked the abilities of upbringing him, so he’s never had a role model which he could look up to. The young man at the age of nineteen is the main character of the

What Role Should Authorities Have In Maintaining A Clean And Adequate Water Supply?

3291 words - 14 pages What role should authorities have in maintaining a clean and adequate water supply? Sid Stallings, Jr. Western Governors University What role should authorities have in maintaining a clean and adequate water supply? Water is essential for every living being on earth. It covers 70% of our planet, but only about 3% is fresh water. Of that 3%, 2/3 of it is frozen as glaciers, so only about 1% of the world’s water is actually usable for

Kkkdd

1658 words - 7 pages . | | | | | | | | | | | | | | | |Edge protection/barrier required where there is a fall

Role Unions Play In A Global Economy

1038 words - 5 pages . Production that uses cutting-edge electronic technology calls for exceedingly skilled workers who are flexible. In the past industries where the products were made in less than satisfactory working conditions, by workers who were physically strong but were most like uneducated, now work is done in a technologically innovative workplaces that is clean and done by highly accomplished and educated employees. However, for service-producing businesses

Claytons Paint

991 words - 4 pages Page 1 of 3 CASE STUDY – CLAYTON’S PAINTS Three years ago a new, North American CEO was appointed at Clayton’s Paints. He promptly set about changing the way the longstanding Australian company produced paint, his aim being to make Clayton’s Paints more responsive to the needs of its customers and to gain a competitive edge over its rivals in terms of both price and quality. The new CEO decided that Clayton’s Paints needed to establish

Case Study

971 words - 4 pages usually occurred when she was anxious and worried about some life matter, and she said that she was in a state of anxiety and worry about 75% of her waking hours. She worried a great deal about her job performance, her children’s well-being, and her relationships with men. In addition, she felt stressed about a variety of minor matters such as getting to appointments on time, keeping her house clean, and maintaining regular contact with family and

Blair Water Of India: Quench Your Thirst

1776 words - 8 pages , these words not often document an exceptional case but an irrefutable rule. In plain terms, India and its people need clean water; to bathe in, to cook with; to drink. They can achieve this goal though the use of private portable water purification methods. In this case study, we will provide planned analysis as to how Blair Water is posed in the unique position of being able to successfully integrate itself into the Indian water market. We will

Urban Geography

1484 words - 6 pages construction zones are located near sources of water, eroded soil dry these sources, causing pollution and eliminating aquatic life forms. Depending on the topography of the area, deforestation caused by urban sprawl can increase the likelihood of flash floods and landslides. * Management of water resources Human life and health of the planet depend on a clean and healthy channels. Urban development puts pressure on aquatic ecosystems

Effect Of Environmental Marketing

1565 words - 7 pages Rodenticide Act), FFDCA (Federal food, Drug and Cosmetic Act, Clean Air Act, Clean Water Act, GHS (Globally Harmonized System of Classification and labeling of Chemicals) (Bolton, R.N. 1998). Environmental Safety is not an easy task to implement. Implementing the GHS standardization policies of a single frame work of the classification and labeling of chemicals so hazards are consistently defined across different national jurisdiction is beneficial

Hurrican Katrina

1068 words - 5 pages Hurricane Katrina Jordan Edge Herron High School In August of 2005, Hurricane Katrina made landfall in the gulf coast and left widespread devastation in its path. New Orleans was the hardest hit and most affected area in path of the hurricane. As well as physical damage, the hurricane had economic, social, political, and environmental effects on the entire eastern seaboard. The physical storm effects of hurricane Katrina reached states as

Poverty

1967 words - 8 pages covered with fly specks, and a diaper that had not been changed since I left. When the dried diaper came off, bits of my baby's flesh came with it. My other child was playing with a sharp bit of broken glass, and my oldest was playing alone at the edge of a lake. I made twenty-two dollars a week, and a good nursery school costs twenty dollars a week for three children. I quit my job. Poverty is dirt. You can say in your clean clothes coming from

Similar Documents

Clean Edge Essay

1328 words - 6 pages General Information Product related information | Geographic segmentation | Country | United Kingdom is a developed country and has the world's sixth-largest economy by nominal GDP. The UK remains a great power with considerable economic, cultural, military, scientific and political influence internationally. Population UK:63,182,000 | The United Kingdom is a major consumer, but only a very minor producer of wine, with

Filoil Essay

304 words - 2 pages of Filipinos. Vision Filoil’s vision is to become the national symbol of energy and power for the new generation. Filoil believes that the Filipinos can fight poverty by engaging in entrepreneurship as its competitive edge for growth and success. Long Term Goals Filoil is dedicated to uplift the Filipino entrepreneurial spirit as the catalyst for sustainable success and profitable business operation.  Objectives   * To profit   * Sell about

Business Report

2398 words - 10 pages , free-clean can achieve its goal to attract customers and convenient for customers. Because of analyzing collected data, free-clean service is more suitable market mix for Versace than Versace young. 5.2 Competitive edge of this marketing mix over Zara: Zara use its low price and follow the style to attract customers to make profit, and we can’t compete with Zara in the part of price but we can use high level of service and quality make people

Acc 541 Essay

1015 words - 5 pages Executive Summary Aquasana believes that a healthy environment and clean water are essential to living healthy. Their sole focus is best in class clean water filtration systems and devices for consumers to enjoy at home. Aquasana uses filtration technology to remove the maximum amount of water contaminants, while leaving beneficial minerals such as calcium, magnesium and potassium in the water. Aquasana has developed a drinking water