This website uses cookies to ensure you have the best experience. Learn more

Cisco Essay

622 words - 3 pages

Cisco, the worldwide leader in networking, has continued to refocus its brand on the B2B market after pulling the reins in on a much-scrutinized extension into consumer audiences. Cisco’s brand has always been able to remain relevant in the switching and router market, but that may not be enough to maintain Cisco’s performance in the future. The recent acquisition of NDS, a leading provider of video software and content security solutions, indicates that Cisco could be looking to gain a more solid foothold in software based applications. As the market continues to trend towards mobility and cloud computing, strong and nimble international competitors, like the Chinese powerhouse Huawei, will bring new challenges to Cisco’s reputation as an innovator — especially outside the US. Cisco’s campaign, “The Human Network,” has been a consistent presence, but the brand strategy will need to adapt to the return of focus on the B2B market. Cisco has continued to ...view middle of the document...

Thought leadership is a smart play here. Why? To win in this fast-growing space, business services brands must quickly deliver on the three pillars of brand strategy: authenticity, relevance, and differentiation. Acquisitions provide the authenticity through which these brands become credible players in the space. Thought leadership, then, transforms these credible, authentic technical capabilities into something that is relevant to customers. It demonstrates the ability to solve the customer’s most challenging business problems and create value. Investing in IP also drives these brands’ presence as digital/ social technologies continue to place a premium on sharable content over traditional forms of advertising and engagement. Big data is still a hot topic and top of mind for many CTO/CIOs. The services brands that not only bring capability to the table but help customers get their heads around the topic will win. Content is the essential glue that will bind the services company to customers as they both navigate the big data wave. This is all very big stuff , as a white paper on Cisco’s site reminds us: “For big data analytics there’s no such thing as too big.” Maybe. But in the world of global brands, being big does not go far enough. There are many large services companies but few truly global services brands. The ones that made it have found a way to scale and dimensionalize intangibles, like big data. These companies make sense of things that are either hidden deep within a technology ecosystem or found in ephemeral moments of advice. The best global services brands have transcended the inherent limitations of their own offers and found an enduring, emotional role to play in the lives of customers and markets. A Smarter Planet. High Performance, Delivered. The Knowledge Effect. The Human Network. This is better, not bigger. Business services brands are the most challenging to build. As such, the ones appearing in our ranking are tour-de-force examples of branding at its best. (Feldmeth, 2012)
Brown, C.V., DeHayes, D.W., Hoffer, J.A., Martin, E.W., & Perkins, W.C. (2012). Managing Information Technology (7th ed.). Upper Saddle River, NJ: Prentice Hall.
Feldmeth, J. Bigging up Big Data. http://www.interbrand.com/en/about-us/Interbrand-about-us.asp extracted February 9, 2013.

Other assignments on Cisco

Mba 5001 Essay

436 words - 2 pages Unit I Marketing Cisco Brand Columbia Southern University Unit I Marketing Cisco Brand Two questions are asked about Cisco, first how is building a brand in a business-to-business context different from doing so in the consumer market, and is Cisco’s plan to reach out to consumers a viable one? Why or Why not? In order to answer these questions about the company let’s start off with a little about the company. The company was founded

Services Paper

284 words - 2 pages Configuring Etherchannels Karoderick Reece CIT/274 August 4, 2014 Sherry Desbrough Configuring Etherchannels [pic] “EtherChannel is a port link aggregation technology or port-channel architecture used primarily on Cisco switches. It allows grouping of several physical Ethernet links to create one logical Ethernet link for the purpose of providing fault-tolerance and high-speed links between switches, routers and

It Infrastructure

310 words - 2 pages scans) does the Intense Scan using ZenMap GUI perform?Port Scanning, OS detection, Version detection, Network Distance, TCP sequence prediction, Trace route5. From the ZenMap GUI pdf report page 6, what ports and services are enabled on the Cisco Security Appliance device? 443/tcp open ssl/http, No exact OS matches for host, Aggressive OS guesses: Cisco Catalyst 1900 Switch, Software v9.00.03 (89%).6. What is the source IP address of the Cisco Security Appliance device (refer to page 6 of the pdf report)? Nmap scan report for 172.30.0.17. How many IP hosts were identifie

Doncaster

1167 words - 5 pages presented many different systems to accomplish job analysis that have become increasingly detailed over the decades. However, evidence shows that the root purpose of job analysis, understanding the behavioral requirements of work, has not changed in over 85 years.[7] Position: APJC (Japan) - Associate Sales Representative - Sales Job Category: Full Time - Sales Job Description: The Cisco Sales Associates Program (CSAP) is one of the most

Network Engineer

301 words - 2 pages have to be valid for any of our software. Since we are now hosting other customer’s data and equipment we had to sign contracts. So customers hosting their information with us stays on their system and not copied to or given to another customer for cash. All technicians have been certified in each of the major vendors such as Microsoft, Cisco, Sonic Wall, and VMware. In our datacenter we have to keep all customers data safe and not able to fall

Netw 206 Assignment 1

1080 words - 5 pages minimum of 150 cameras; 5. Comply with the cisco hierarchical design model; 6. Integrate 1Gb uplinks; and 7. Minimize rack space. During this process, DeVry has not yet purposed a budget for this action taken for this project but as any company would, DeVry would like the most cost efficient method possible. With such a request as this, it seems almost impossible to find such a camera that can withstand everything. Almost as if

Webex

1259 words - 6 pages Capabilities for small-medium businesses • Minimal charge of $19 per meeting • Free trail for 14 days • By offering users the ability to share real-time video in WebEx meetings using inexpensive desktop videocams, The real-time video is completely firewall-friendly. • All the technologies are available at cheaper rate. These include : ➢ Telepresence : For small and medium-sized businesses, Cisco TelePresence is

Bsa 362 Week 2

376 words - 2 pages beyond the existing stores. The current specifics of the setup is as follows. La Jolla Store : 100baseT environment, IBM Blade System C3000 running UNIX, Corporate SAP ERP SW, 10 TB NAS Backup, 5KVA APD UPS for power backup, Retail Operations entail NCR RealPOS 82XRT POS Terminals, Management 19 Dell Vostro Computers and 3 HP networked Printers. 2 Cisco routers and firewalls, Inter-store Network, 25 mb Ethernet. 19 VOIP Phones Del Mar

Network

2593 words - 11 pages supported by the IOS for legacy purposes. Document the router prompt and full commands to configure the console port on AUS. Use the password cisco. * AUS(config)#line console 0 * AUS(config-line)#password cisco * AUS(config-line)#login * AUS(config-line)#exec-timeout 30 0 <--Optional * AUS(config-line)#logging synchronous <--Optional 5. Document the router prompt and full commands to configure the Telnet lines on AUS. Use

M&M Technology

1126 words - 5 pages give them unparalleled service and satisfaction. There have been other companies that have tried to implement IT and e-commerce solutions with some great success and some that were not as successful. Here is a small sampling of three companies. “Top telecom manufacturer Cisco Systems uses 36 manufacturing plants of which it owns only two (O’Brien 2003).” Cisco is using virtual manufacturing by a suite of internet-based tools and processes that

Cis 333 Lab 1

342 words - 2 pages quick scan plus 7. How many different tests (i.e., scripts) did your “Intense Scan” definition perform? List them all after reviewing the scan report. 8. Describe what each of these tests or scripts performs within the Zenmap GUI (Nmap) scan report. 9. How many total IP hosts (not counting Cisco device interfaces) did Zenmap GUI (Nmap) find on the network? 253 total hosts 10. Based on your Nmap scan results and initial reconnaissance and probing, what next steps would you perform on the VSCL target machines? See when the ports are used and who is using them.

Similar Documents

Cisco Systems Essay

2628 words - 11 pages 1. Cisco systems 2.1 Income Statement Cisco Systems (CSCO) Income Statement | | | | | Fiscal year ends in July. USD -- millions except per share data. | 2009-07 | 2010-07 | 2011-07 | Dell 2011 | Revenue | 36117 | 40040 | 43218 | 61494 | Cost of revenue | 13023 | 14397 | 16682 | 50098 | Gross profit | 23094 | 25643 | 26536 | 11396 | Operating expenses | | | | | | Research and development | 5208 | 5273 | 5823 | 661

Cisco Case Study

495 words - 2 pages Cisco is the infamous routing and networking company that have used ingenious methods of both business-to-business and the consumer marketing. Cisco original product line was intended for sale to other business. Building a brand in a business-to-business context has some notable differences than doing so in the consumer market because it markets to different audience. Branding within business-to-business appears to be more centered on

Cisco Master Acquirer Essay

1063 words - 5 pages MERGERS AND ACQUISITIONS DRAFT Master Acquirer: The Story of CISCO Submitted by:- Nishant Kamal 1182067 BBA LLB “B” 4th Year (7th Semester) Contents Introduction Indian enterprises were subjected to strict control regime before 1990s. This has led to haphazard growth of Indian corporate enterprises during that period. The reforms process

Sfac 5 Essay

3680 words - 15 pages business • Reduce total cost of ownership (TCO) • Replace an aging voice or video communications system The cloud can reduce complexity for users who just want to get their jobs done and enable new levels of collaboration. This brochure shares the experiences of actual customers who replaced their on-premises communications system with a secure Cisco Powered cloud service based on Cisco Hosted Collaboration Solution (HCS). © 2013 Cisco Systems