Obesity has been an increasing problem across our whole nation over the last few decades. Since 1980 the number of young Americans who are overweight or obese has more than tripled (University of Rochester Medical Center). This disease has been rapidly growing and affecting countless lives, many of them people right here in Rochester, NY. Obesity is a growing concern and has begun to be a big problem among youth and children in our area.
The national obesity rate in adolescents and children is 17% (University of Rochester Medical Center). For Monroe County as a whole, they are just below the national average at a 15% childhood obesity rate. The rate of the city however is a lot higher ...view middle of the document...
After the first 6 months, we will review our statistics to see if we have reached our goal. If we have, we will move on phase two, a behavior change. Our plan is to influence a behavioral change by 40% of parents cooking healthier meals and bringing their children to recreational facilities in another 6-month period of time. This will be brought about via the education of healthier food options (eating better) and the education of how to get children to exercise and where it should be done.
In our campaign we will be targeting the parents of these children and teens aged 2-18 in the Rochester area. We feel that parents are the main target because they control and have a lot to do with what their children eat and do on a regular basis. The parents are the ones buying the groceries and also determining what activities their kids participate in. When looking at the numbers it is clear that overweight children and teens in our area is a major concern. Studies have shown that “ a child who is obese between the ages of 10 and 13 has an 80 percent chance of becoming an obese adult”. (Obesity in Children and Teens) This statistic alone should be sufficient enough to see that obesity is something that should be targeted and stopped early on. By increasing the parents awareness of this fact, there may be a larger stride in trying to provide healthier lifestyles for their children. Another way to try and get the point across to the parents, is by providing them the immediate effects that obesity may have on their children. Obesity is linked to high blood pressure, risk of heart disease, risk of diabetes, difficulty sleeping.
What needs to be distinguished is that there are many reasons why obesity occurs in children from genetic and biological factors as well as cultural factors. However, for the causes that can be controlled, overeating and sedentary lifestyles, it would do well for us to take advantage of being able to lead healthier lifestyles.
One of our campaign tactics to increase parent awareness of childhood obesity is to have presentations for the parents at their schools. Flyers will be sent home with the children on the dates that the presentations will be held. These presentations will show the risks of childhood obesity and how to prevent and reverse this disease. Our second tactic will be addressed during these presentations. This part of our campaign will show parents what foods are healthy and where to obtain them cheaply (The Rochester Farmers Market). Maps of where parks, recreation areas and places where children can get involved with sports will be given out along with information on how often children should exercise and for how long each week. All of this information in these presentations will hopefully help parents to help children combat childhood obesity.
Issues that may occur in this campaign is that, many are already aware of the prevalence of obesity in America. Part of what is now needed, is a way to truly...