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Chick Fil A Essay

484 words - 2 pages

MMGP – Services/Pricing

Abstract
This paper will provide a look into the Services and Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan.
Price Adaptations
Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls ...view middle of the document...

Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given at certain locations. More seniors and members of the military would buy from Chick-fil-A if all locations participated. Some locations have offered big discounts such as buy one, get one free chicken nugget trays. Other locations have offered deals where if you bought 25 sandwiches, you received 25 free (Jimison. 2013). Chick-fil-A should continue to utilize product discounts when introducing new products. Chick-fil-A is focused on adding value to the restaurant experience through well developed product introductions and the continued value placed on their service (Chick-fil-A. 2010). Chick-fil-A plans to continue growing, while still producing a quality product.

References
Ahmad, R., & Buttle, F. (2002). Customer retention management: A reflection of theory and practice. Marketing Intelligence & Planning, 20(3), 149-161. Retrieved from http://search.proquest.com/docview/213110706?accountid=12085
Chick-fil-A, inc.; chick-fil-A heats up menu with new spicy chicken sandwich. (2010). Marketing Weekly News, , 203. Retrieved from http://search.proquest.com/docview/356967301?accountid=12085
Higgins, K. T. (2001). The cow that roared. Marketing Management, 10(2), 10-13. Retrieved from http://search.proquest.com/docview/194194791?accountid=12085
Jimison, J. (2013, Jan 01). Chick-fil-A sales jump 18.5 percent. McClatchy - Tribune Business News. Retrieved from http://search.proquest.com/docview/1265934771?accountid=12085
Lister, J., & Media, D. (2013). Price adaptation strategies and marketing management. Retrieved from http://smallbusiness.chron.com/price-adaptation-strategies-marketing-management-37396.html

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